eMarketing Canada 2011

Essential Research Inc. is a market research company with the most comprehensive knowledge base of Canadian physicians and their Internet preferences and behaviour. Equipped with a range of qualitative and quantitative proprietary research 'listening' tools and on-demand access to over 72,000 Canadian Healthcare Professionals online, Essential Research helps pharmaceutical and healthcare companies identify and evaluate business opportunities across eMarketing channels.

Visit www.essentialresearch.ca for more information.

Kyp is a specialist marketing company which develops unique solutions using products and services designed to physically engage consumers and promote behaviour change.

By appealing to a combination of senses, our patented designs, formats and technologies create intrigue - compelling people to interact with content and get a kick out of discovery.

The result is an ability to enhance performance across a wide range of metrics such as response rate, conversion rate and customer spend.

Launched in September 2005, Kyp is now a global company based in London, New York and operating in Germany and China. Kyp Canada launched in Toronto in September of 2010.

WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. Approximately 80 million unique visitors access the WebMD Health Network each month.

The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList, theHeart.org, and drugs.com.

Put simply, Brightworks is a creative digital communications company. Through over 300 projects in the last 5 years, Brightworks used relevant and engaging campaigns to connect the healthcare business and their customers, or in many cases, prospective customers.

We implement product sites, patient support programs, physician portals, mobile applications, video content, email communications, social media, SEM and more. We pride ourselves on helping our clients (who are often not tech-savvy) navigate through the myriad of options to choose a program that makes sense for the brand. We work with IT, PAAB, and other key stakeholders to make sure that our projects pass through gates with as little disruption as possible.

We also like to think of ourselves as strategic, fun to work with, competitively priced, snappy dressers, and free of most of the agency trappings that drive clients nuts! But you'd really be best to work with us and find out for yourself.

mdBriefCase Inc. is Canada's foremost on-line, continuing health education (CHE) provider. We provide free multimedia, interactive and accredited learning programs. Since 2002 we have become established leaders in providing CHE for Canadian physicians, pharmacists and all other health care professionals. Our programs are written in collaboration with our medical society partners or Canadian universities, and leading specialists in their respective field.

BlueRush Digital Media is a creative digital communications company that combines award winning creative services with world class technology platforms. We create innovative and interactive brand experiences that engage, educate, and sell - and we have the metrics to prove it. Our solutions can be delivered to any device including mobile and tablet. Our tam of healthcare experts is working with leading hospitals and pharmaceutical firms to enhance communications, marketing and education from the clinical side as well as to patients. With comprehensive expertise in strategy, programming, production and marketing we are setting new benchmarks in healthcare education and marketing. BlueRush is a publicly listed company on the TSX Venture Exchange (BTV). Visit us at http://www.bluerush.ca.

Lemieux Bédard is a mid-sized advertising agency located outside of Montréal.

For over two decades, the agency has specialized in pharmaceutical advertising, communications and online interactivity. Its services range from sales tool development to strategic planning for national brands to the creation of next-wave mobile apps.

With extensive knowledge of PAAB code requirements, the agency offers turnkey advertising services from impactful medical writing to approval management and final validation.

Lemieux Bédard operates nationally, but also offers insights into the Quebec market through regionalized concepts in both official languages. It also serves Canada's largest pharmaceutical companies through its pharmaceutical-medical translation department.

More information coming soon...

BlueRush Digital Media is a creative digital communications company that combines award winning creative services with world class technology platforms. We create innovative and interactive brand experiences that engage, educate, and sell - and we have the metrics to prove it. Our solutions can be delivered to any device including mobile and tablet. Our tam of healthcare experts is working with leading hospitals and pharmaceutical firms to enhance communications, marketing and education from the clinical side as well as to patients. With comprehensive expertise in strategy, programming, production and marketing we are setting new benchmarks in healthcare education and marketing. BlueRush is a publicly listed company on the TSX Venture Exchange (BTV). Visit us at http://www.bluerush.ca.

WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and health-focused publications. Approximately 80 million unique visitors access the WebMD Health Network each month.

The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList, theHeart.org, and drugs.com.

Rogers Publishing Limited, a division of Rogers Media Inc., produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading b2b publisher of a number of healthcare and financial publications. The Healthcare Group is Canada's largest independent medical publisher with eight leading print brands and a bilingual inter-professional portal for physicians, pharmacists, nurses and healthcare managers, www.CanadianHealthcareNetwork.ca / www.ProfessionSante.ca. Serving over 140,000 Canadian healthcare professionals in print, online and with events, we provide a one-of-a-kind mix of relevant and timely clinical, news, medico-political, practice-focused and lifestyle content to enhance busy practitioners in both their professional and personal lives.

Rogers Publishing Limited, a division of Rogers Media Inc., produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading b2b publisher of a number of healthcare and financial publications. The Healthcare Group is Canada's largest independent medical publisher with eight leading print brands and a bilingual inter-professional portal for physicians, pharmacists, nurses and healthcare managers, www.CanadianHealthcareNetwork.ca / www.ProfessionSante.ca. Serving over 140,000 Canadian healthcare professionals in print, online and with events, we provide a one-of-a-kind mix of relevant and timely clinical, news, medico-political, practice-focused and lifestyle content to enhance busy practitioners in both their professional and personal lives.

Meducom is a fully integrated healthcare communications agency with over 15 years experience developing and executing comprehensive marketing plans that deliver results. Our team of professionals have backgrounds in pharmaceutical sales and marketing, giving us an intimate understanding of our clients' needs and the key stakeholders who impact their business. Meducom has established a reputation as strategic consultants and innovative thinkers who excel at delivering first-in-class solutions that influence behaviour and achieve success. Meducom offers unique platforms and services that serve to differentiate our clients, providing a competitive edge in marketing communications, medical education, advisory board management, digital promotion and patient adherence. We have broad expertise that includes fields such as professional relations, event organization and moderation, publishing, and market research. We keep the writing, editing and creative resources in-house, creating a high ROI for our clients. www.meducom.ca

BestLifeRewarded® was developed to address gaps with current adherence programs. We look at patients' total health and put patients in control - they choose the experience and support they need to make healthy changes and ultimately, their outcomes. Health-based reward incentives allow us to engage patients immediately and keep them connected over time. The program is universal, i.e. it is not tied to any particular pharmacy chain, company or brand. It leverages best-practices in consumer marketing to offer true value to all healthcare stakeholders.

The program is the first of its kind to take into account a person's overall health, including nutrition, physical activity, being tobacco-free, adherence to medications, mental health support, health-related counselling, and much more. Created by Cookson James Loyalty Inc., BestLifeRewarded® provides health product organizations with a vehicle to improve people's overall outcomes through health-related reward incentives. Reward points are given to program members based on their healthy activities, commitment to learning about their condition, participation in health surveys and sharing their success stories with others. Reward points can then be redeemed for health-related products. Members can also choose to donate their rewards to one of several charitable organizations focused on healthcare.

For more information visit www.cooksonjamesloyalty.com

Imagine ...a contract sales organization that is perfectly suited for the digital age.

• the representatives are effective making sales presentations with their iPads
• the salesforce CRM system is state of the art for maximum program effectiveness program reporting is via intuitive and comprehensive dashboards
• the only thing old fashioned is the 24/7 "white glove" service to our clients!

Vanguard Pharma is Canada's leading CSO, with nearly 20 years of service to the Canadian pharmaceutical industry, a stable of blue chip pharma clients, 150 active representatives in 2011, and we are on the cutting-edge of technological innovation when it comes to salesforce effectiveness.

Whether sales teams, educator teams, or MSL teams, whether at the national level or one-off vacancies, whether new product launch or mature product promotion, whether primary care or specialty product, Vanguard Pharma has the experience to take your sales to the next level.

We bring a completely unique approach to pricing as part of our business model - please call us for details - we look forward to speaking, and selling, for you!

Eureka.cc is a solution for monitoring and managing news and business information that allows its users to find, organize and share strategic media content they need. Eureka.cc includes varied and structured content through a single web interface and media database that includes a wide range of sources about marketing, pharmaceutical sector and many science-based industries. Eureka.cc can easily find relevant and strategic information in many journal articles, reports and market studies that are added daily.

The ZRx Prescriber is a small pocket computer (iPod touchTM, iPhoneTM, iPAQ) that enables physicians to complete a prescription and send its information to pharmacists.

In addition, the ZRx Prescriber offers a new opportunity to access physicians, at the point of care and send them practical and scientific information. Our tool can easily be incorporated into a sales and marketing strategic plan for pharmaceutical products. It increases visibility, reinforces key messages, increases brand awareness and promotes opportunities for education, etc.

We exist to make our clients' brands unignorable.

In a commoditized world, unignorable brands win. They act differently. They don't do what the category does. They embrace social media and design and technology. And they understand that when the costumer is in control, brands must be interesting to be heard. We are very lucky to work with clients who feel the same way that we do. www.johnst.com

More information coming soon...

More information coming soon...

energi PR, Communications, Digital is an award-winning independent Canadian agency with offices in Toronto and Montreal and a global network of communicators. energi PR is the result of the recent merger of Communications MECA established in 1990 and Palette Public Relations founded in 2004, both successful entrepreneurial firms committed to ethics and transparency, strategic excellence and a high quality of service. They are a fully integrated, bilingual firm representing global and local clients and specializing in the healthcare, consumer, travel and technology sectors. energi provides clients with a jolt of fresh talent, ideas and innovative approaches to building and strengthening brands by seamlessly integrating traditional and new PR/social media. Managing Partner Martin Waxman, APR, who blogs at www.martinwaxman.com and is a co-host of the Inside PR podcast, leads the agency's digital and social media practice. Please visit: http://www.energipr.com..

Since 1966, the Ontario Pharmaceutical Marketing Association has provided an essential forum in Ontario for the exchange of ideas and to further the knowledge of its members in matters relating to pharmaceutical marketing. The OPMA brings together pharmaceutical executives, agencies and others suppliers to learn, network and socialize.

For only $250, members enjoy substantial registration discounts to attend our monthly educational sessions, and early signup for our Lobsterfest, Golf Tournament and Wine Tasting events. Members also enjoy monthly e-casts, a listing in the OPMA professional directory, and exclusive educational opportunities through our partners.

Please visit http://www.theopma.com for information on how to join.

Pharma Marketing News is an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. It is a service of the Pharma Marketing Network -- The First Forum for Pharmaceutical Marketing Experts -- which brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics. Pharma Marketing Network & Pharma Marketing News provide executive-level content coupled with permission-based e-marketing opportunities.

Learn more at www.news.pharma-mkting.com.

At MediResource we see opportunities others do not. Our digital marketing solutions focus on consumers and patients, delivering content-rich programs that are comprehensive, evidence-based and researched for effectiveness. We keep healthy people healthy, identify those at risk, impact behaviour and deliver results. Our clients quickly recognize the benefits of our expertise and the depth of knowledge we have in delivering superior patient and consumer campaigns. In addition to our strategy, custom content and digital work, we established the MediResource Health Media Network. Our network now reaches over 4 million Canadians each month through online, pharmacy, physician point-of-care and employer channels. Clients leverage our network to reach more people, provide targeted health programs and complete market research.

Learn more at www.mediresource.com.

STA HealthCare Communications is a full service Communications Agency with offices in Montreal, Toronto and New York.

We have over 25 years' experience in the development and management of Continuing Health Education Programs.

Established in 1981, STA HealthCare Communications publishes the following journals:

• The Canadian Journal of Diagnosis
• The Canadian Journal of CME
• Perspectives in Cardiology
• Le Clinicien
• Canadian Pharmaceutical Marketing (CPM)

FirstWord Publishing is a leader in the supply of industry intelligence solutions for the pharmaceutical industry. Its flagship news service is sent to over 100,000 pharmaceutical professionals on a daily basis and is rated by subscribers as the leading source of news for the pharma industry.

Medical News Today is the largest independent medical and health news site on the web - with over 2,000,000 unique monthly users it is ranked number one for medical news on Google and Yahoo!. Medical News Today is used by Blue Chip pharmaceutical and health organizations, advertising agencies, PR companies and vertical ad networks to deliver targeted disease/condition and general health campaigns. For more information contact peter@medicalnewstoday.com or visit www.medicalnewstoday.com.

National Pharmaceutical Congress - March 28, 2012

Only once each year comes this interactive, intimate and essential opportunity to learn from the brightest minds in Pharma, how to stay ahead of the curve in the Life Sciences. The National Pharmaceutical Congress is among the largest events in the pharma sector, providing networking, educational and motivational event for industry professionals.

CHRONICLE OF HEALTHCARE MARKETING, established in 1996, provides news and information on the world of healthcare business. Whether it is new pharmaceutical products, medical equipment or information about the corporate scene, the news that affects people who provide goods and services to the healthcare industry is covered in The Chronicle of Healthcare Marketing. The Chronicle of Healthcare Marketing offers the most effective, timely, and comprehensive means of communicating with Canadian healthcare marketing decision-makers.

National Pharmaceutical Congress - March 28, 2012. Visit www.pharmacongress.info