eMarketing Canada 2011

Steve is a seasoned executive and successful entrepreneur and is currently a member of the senior leadership team at Facebook Canada. With a track record of success in the digital and social media marketing industry, he now manages a team at Facebook focused on building trusted advisor relationships with C-level decision makers at some of Canada's largest brands and agencies.

Prior to joining Facebook, Steve was a co-founder and CEO of 80/20 Solutions, an innovative web-based marketing software company that helped industry-leading brands and agencies build more profitable and loyal consumer relationships through multi-channel 1:1 marketing automation, dynamic campaign management and real-time performance measurement.

Steve was formerly a senior strategic advisor on technology, new media and social marketing to the managing director of IMG, the world's largest entertainment, sports and media company. Steve was also the CEO of Motion Media Interactive, where he worked with large strategic accounts such as Microsoft, Sprint and Sun Media. Steve started his career in the financial sector as a technology analyst and was one of the early champions of the cloud computing model.

Steve is an academic all-Canadian graduate from York University in Toronto.

Gary Fearnall is Director of Global Marketing Solutions at LinkedIn Canada. The Canadian Marketing Solutions team works with marketers and advertising agencies to connect them with LinkedIn's audience of thought leaders and decision makers within Canada and across the world.

Gary has been fortunate to have worked in general management, sales leadership and business development for Canada's leading media companies, including Rogers Communications, The Globe and Mail, CTV and Cineplex Entertainment.

During his media career Gary has been responsible for developing innovative advertising programs to deliver value to advertisers and marketers across numerous industries including packaged goods, financial, automotive, technology and retail. Some of the most significant achievements of Gary's career include his involvement in the launch of PointCast Canada, Globefund.com and Globeinvestor.com, plus the redevelopment of high profile properties including the Rogers Radio news sites such as 680news.com, and more recently Cineplex.com.

In 2000 Gary was elected as President of the Interactive Advertising Bureau Canada and served on the Board of Directors for several years. Most recently he has been a member of the IAB Emerging Platforms Council.

Gary is an Honours BA (Urban Geography) graduate of the University of Western Ontario and completed the Canadian Association of Advertising Professionals diploma in 1992.

As Director, IT, Jerry is responsible for overseeing the day-to-day IT functions for GSK's pharmaceutical business in Canada.

Jerry is well known for his leadership, vision, and guidance in the delivery of Information Systems, Solutions and Services that maximize business value.

He joined GSK in 1991 and throughout most of his 20-years with the company has been an IT Director with experience supporting a broad range of business units including R&D, Manufacturing, Consumer Healthcare and Sales & Marketing. Notable among his accomplishments are leading the world's first implementation of the Siebel Pharma Customer Relationship Management system and growing Canada's eForms workflow into a global capability in 50-plus countries.

Prior to joining GSK, Jerry consulted in systems development for both PepsiCo and Laidlaw.

With almost 20 years experience in consumer Marketing with leading companies like Maple Leaf and Campbell's, Michelle joined AstraZeneca Marketing Department in 2009 looking for professional challenge different from the consumer landscape. She currently leads the digital strategy among other initiatives for the company in Canada.

Coming Soon...

Fabien earned his doctorate of pharmacy from Paris Sud 11 University's Faculty of Pharmacy in France. Fabien also holds a master's degree in drug development and international registration. Fabien's experience in both industrial and hospital pharmacy settings was gained in France, the USA and Canada. He joined AstraZeneca's medical department in 2009 and is now the manager of an innovative Medical Information project.

Elena is the National Manager, Physician Relations at Pfizer Canada. With over 12 years of experience in the pharmaceutical industry, the last 9 with Pfizer Canada, Elena started as a representative for GPs/FMs and eventually for specialists in hospital and institutional settings. Elena has been in her current position within the Health Care Customer Directorate since its inception in 2006. PfizerÕs Health Care Customer Directorate has been created to help the organization better understand the needs, environment and realities of Canadian healthcare professionals. Its mandate is to identify insights and trends relevant to Health Care Professionals; and to develop strategic partnerships that will improve healthcare delivery and patient outcomes.

Coming Soon...

As Manager, eSolutions, Rishi is responsible for supporting GSK Canada's eBusiness, Digital Marketing, Commercial Web Initiatives, External Facing Systems and Intranet/Internet presence.

Rishi's leadership and creativity, focused on providing relevant information to employees in a timely manner, have enabled GSK employees to do their jobs more effectively. His notable successes include managing GSK Canada's adoption of Microsoft Online Services including Exchange, SharePoint, Office Communications, Office Live Meeting and the Deskless Worker Suite, the deployment of Documentum for web content management, the development of role-based features for the company's Intranet, the successful pilot roll-out of a role-based portal to Global R&D, and the launch of the New Employee portlet to defined audiences in both the United States and the United Kingdom.

He joined GSK in 2001 and is well recognized for implementing innovative technology solutions for the benefit of GSK in Canada and around the world. The eSolution services he delivers are designed to give the company a competitive advantage in its quest to help people do more, feel better and live longer.

Prior to joining GSK, Rishi worked for Nortel Networks and Whitbread's, United Kingdom. He has a Master's Degree in Advanced Computer Science from the University of Hertfordshire, and a Bachelor's degree in Computer Science and Business Administration from the University of Bedfordshire, United Kingdom.

Bio coming soon...

Deirdre received her undergraduate degree in Montreal in 1991 and has been in the pharmaceutical industry for close to 20 years holding various positions within regulatory affairs. She has extensive experience in clinical trial applications, health product advertising and regulatory operations. She holds a certification in Canadian Regulatory Affairs by the Regulatory Affairs Professional Society and has participated in several Health Canada/industry working groups throughout her career. She currently holds the position of Manager Regulatory Operations, Policy and Intelligence with sanofi-aventis Canada Inc.

Eric is from Montreal, by way of Toronto and other places along the way (not that this is important...really!) He's worked on/in the Interwebspaceonline for startups, agencies, and PharmaCo.'s in Canada, the U.S. and Europe since 1996 and hopes to continue to do so for a while yet.

He prefers sitting on the horizion figuring out what to do next, rather than sitting at the boardroom table deciding what to call it.

Eric currently works for Novartis. Most of what Eric says usually comes from within and probably doesn't reflect the views and opinions of his employer.

Desperately avoiding the zeros and ones, on the weekend, Eric prefers to battle nature, and hang with the little people.

Eric can sometimes be found having conversations with people on Twitter @shennyboy

Ray is the Commissioner and Chief Executive Officer of the autonomous Pharmaceutical Advertising Advisory Board and is responsible for operations and the administration of the preclearance review mechanism. He has held management positions in community, hospital and government pharmacy and served on the Ontario College of Pharmacists Council, chairing five committees. Ray achieved a Pharmacy degree from the University of Toronto, a Master in International Business (Marketing) degree from the University of South Carolina and a Medical Marketing Certicate from UCLA. He is a Certified Association Executive by the Canadian Society of Association Executives. He has received a United Nations medal for peacekeeping which led to the Nobel Peace Prize in 1996 for all U.N. peacekeepers. He was inducted into the Canadian Healthcare Marketing Hall of Fame in 2009.

Linda J. Nagel joined Advertising Standards Canada, Canada's national advertising industry self-regulatory body, as President and Chief Executive Officer in 1994. Nagel, who holds a Bachelor of Science Degree from Boston University, and a Master of Science in Administration with a specialization in health care administration and planning from Case Western Reserve University, has extensive organization management, government relations, marketing, and public and regulatory affairs experience in both the US and in Canada. Prior to coming to Canada, Nagel spent ten years in senior roles in US national voluntary medical and health organizations.

Nagel is the current Chair of the International Council of the European Advertising Standards Alliance.

As the founder of Brightworks, Neil is passionate about creating a culture of creativity and excellence.

Neil has been in the interactive marketing and communications industry for 16 years. Before starting Brightworks in 2005.

Neil led North American teams to deliver programs for Global clients in a variety of verticals. In addition to Financial Services and Telecommunications, Neil's teams have been working to bring Healthcare programs online since 2001.

Neil is active in the Pharmaceutical and Advertising Industry and has spent 6 years on the Board of Directors for the Ontario Pharmaceutical Marketing Association most recently in the position of President.

When not working, he likes to sail and surf. His one year old and three year old boys make sure he wakes up very, very early.

Dr. Reeves is a true pioneer in digital healthcare marketing - having transitioned from medical practice to digital marketing in 1995 with the founding of Infinet Communications. John spent 10 years growing Infinet's global client roster before selling the company to Reed Elsevier and subsequently moving on to lead McCann Healthcare's global digital practice out of NY.

John's passion has always been patient and physician empowerment through access to world class content and technology - ultimately delivered with local market context. Now back in Toronto full time, Dr. Reeves in one of six partners in a new 21st century agency, Conversion Marketing Communications, that has been engineered from the ground up to meet the needs of both customers and marketers through a new outcomes focused engagement model called "Brand Publishing".

Bio coming soon...

Lily has been at the forefront of developing eMarketing solutions in the healthcare industry. She co- founded Essential Research in response to the growing need of companies to understand the opportunities, complexities and risks of marketing to physicians and consumers over the Internet. Prior to Essential Research, Lily was Manager, CHE Design and eBusiness at GlaxoSmithKline Canada where she spearheaded many highly successful eMarketing initiatives.

Lily's passion for eMarketing extends to the community, where she sits on the Advisory Committee for the Bachelor of Applied Business - eBusiness Marketing Program at Humber Institute of Technology and Advanced Learning. In addition to eMarketing, Lily has many years of marketing and integrated communications experience across a wide range of industries including healthcare, financial and retail. She has held senior positions in several prominent advertising agencies, including running her own full-service healthcare agency.

Coming Soon...

Coming Soon...

Peg O’Grady is Senior Director of the Fox Chase Cancer Center Partners and Director of Care Management and Operations at Fox Chase, a top cancer center and Philadelphia region’s only hospital devoted entirely to cancer treatment, research and prevention.

Educated at Holy Family College (BSN, 1984) and LaSalle University (MSN, 1991), she also holds a certificate in Six Sigma Training from Villanova University (2008). Peg is an Oncology Certified Nurse and a Fellow of American Academy of Medical Acupuncture.

Peg has participated in many research studies and authored published papers in peer-reviewed journals. Her research and published work focuses on improving the quality of care in oncology programs, including through assessing and optimizing management practices in cancer care.

After graduating with her Bachelor of Science in Nursing, Theresa gained extensive pharmaceutical industry experience through holding various sales, marketing and management positions at companies such as Eli Lilly Canada, Hoffmann La Roche, and Boston Scientific. Throughout her career, she has worked in various therapeutic areas including neurology, cardiology, oncology, acute care, and urology, and has developed a depth of knowledge and understanding of the Canadian health care environment and industry. Theresa has been at mdBriefCase Inc. for the past 4 years as a Vice President and recently Senior Vice President leading the mdBriefCase team in developing accredited online CME programs for Canadian Health Care Professionals.

Danny joined mdBriefCase in 2011 as Vice President and has a background in the pharmaceutical, media, and loyalty industries. While with the J&J group of companies, he held a variety of roles with both Janssen Inc. and Ortho Biotech (Oncology). Danny has an MBA from McMaster University.

Jeremy is responsible for sales and marketing for WebMD Global. WebMD Global includes such online physician properties as Medscape.com and Theheart.org. These properties reach over 1MM physicians worldwide across 30 different specialties in multiple languages. Jeremy's purview includes key markets outside the US including Europe, Latin America, Asia and Canada. Prior to WebMD, Jeremy was responsible for managing the digital marketing group at Forest Labs in NYC.

Jeremy has an undergraduate degree from Ohio State University and an MBA from Case Western University. Jeremy currently lives with his wife and 2 sons in Brooklyn NY.