Programme

Jump To:
Session 1: Strategy overview - Key steps for digital adoption
Session 2: Marketing Mix - develop a fusion of old and new
Session 3: Lay solid digital foundations for maximum visibility
Session 4: Engage the modern mobile physician
Session 5: Innovation and the future of Digital
Session 6: Patient Engagement

Please note this is a brief summary of the agenda. To see the latest and detailed agenda download the brochure here:

Session 1 - Strategy overview - Key steps for digital adoption

Join the evolution and embrace Canada's digital landscape

Discover the key opportunities in integrating digital into a traditional approaches.
Understand how digital can complement the field force, not compete with it.
Plan for the next wave of challenges with Mobile adoption

PANEL with senior Marketers - Gain internal buy in for digital campaigns

Meet the needs of the marketing department to achieve increased budget and approval.
Understand how to present a value proposition to roll out innovative and brand changing campaigns.

PANEL: ASC, PAAB & Regulatory from Pharma - sing their song and learn from the mistakes of others

Latest updates and recommendations based successful and unsuccessful case studies from the past 12 months.
What is the 10 point check list to ALWAYS ensure you campaign fits into the regulatory frame work

Please note this is an overview of the agenda. To see the latest and detailed agenda download the brochure here:

Session 2 - Marketing Mix - develop a fusion of old and new

Utilizing Social Media to Drive New Product Commercialization

Case Study - employing social media to launch a new product - Schizophrenia category
Use social media to move physicians through the first 2 stages of the product adoption process and contract the sales cycle
Communicating across the pre-existing physician social network to drive adoption
Prevent the threat of Adoption Stall pre-launch and help the reps with this innovative digital engagement.

Ensure your product is suitable for online Marketing.

Profile and understand your audience's before you push the wrong campaign.
Apply online marketing best practices for each stage of a product's lifecycle.
Partner with the right organisations to ensure you support and meet their needs.

Plan for the future with a robust multi-channel marketing campaign

Develop a solid marketing strategy with insights and recommendations from a mix of regulated industries.
Build brand strength by ensuring your offline channels compliment your online activities. -
Apply the learning from other industries in defining ROI and KPIs

Please note this is an overview of the agenda. To see the latest and detailed agenda download the brochure here:

Session 3 - Lay solid digital foundations for maximum visibility

Optimize your existing digital programs by applying the essential tools.

Increase site traffic by ironing out the flaws in your current websites to ensure you're fully optimized in all the top search engines.
Understand how to measure ROI by taking control of your analytics.

Content is King - build a solid attention strategy, persuasion architecture and content persuasiveness on your existing sites.

Draft copy that effectively hooks and holds engagement to become a brand publisher on your website
Increase email effectiveness and conversions through concise and targeted messages.
Step away from applying brochure copy on your website to write SEO friendly compelling copy.

Test test test! Understand the exact metrics needed on your digital campaign.

Understand how to utilise the most innovative 3rd parties to track and adjust social media campaigns.
Link Return On Engagement (ROE) to ROI - create clarity on these measurements
Get a true understanding of your customers by adjusting to their needs.

Uncover the secrets to successful Facebook marketing

Roll out an effective strategy that supports your audience and raises brand awareness
Understand how to be both compliant and transparent.
Learn from other successful campaigns that have shown reach, growth and ROI.

To Tweet or not to Tweet - therein lies the question.

Hear from industry expert bloggers and influencers on how to become an industry influencer
Utilise this tool to drive traffic, raise your brand and support your community.
Develop a strategy that incorporates and complements all your social media activities.

Please note this is an overview of the agenda. To see the latest and detailed agenda download the brochure here:

Session 4 - Engage the modern mobile physician

eDetailing - new innovative tactics for an old challenge

Utilise the latest technology to increase detail time and repeat engagement in today's challenging market.
Ensure you have a strong telesales support team to compliment your digital activities.
Hear a detailed case study into increasing the physician engagement time with the latest technologies.

Learn from a series of case studies on best practice examples of eCME

Discover how eCME can enhance the patient care environment.
Create the perfect mix of traditional CME with digital eCME
Plan your programme to adopt the latest Mobile approaches to increase reach and usage.

Build effective strategies for Online Physician Engagement to support the sales rep.

Position your message to reflect what physicians want from pharma in today's market
Discover the changing focus of the sales force and how they manage different doctors preferences towards engagement.
React to the physicians insight on how they see pharma evolving over the next 10years - position your campaign to benefit from this.

Physician Panel

Hear from leading physicians on their views towards mobile adoption and support.
Discover their requirements for educational platforms and adherence
Ensure you position your digital strategy to maximise engagement

Please note this is an overview of the agenda. To see the latest and detailed agenda download the brochure here:

Session 5 - Innovation and the future of Digital

Increase reach and impact by embracing Electronic Health Records (EHR)

Plan for the future by understanding how you can leverage the government's shift to integrating electronic health records.
Map out a strategy to engage with all key stakeholders in this future model of healthcare.
Get the latest stats and insights into the adoption of EHR and how you need to position you campaign

Connect your offline promotions with the perfect digital compliments.

Understand how digital signature, QR codes, mobile support can complement traditional print engagement.
Ensure your product is suitable and pull out the relevant ROI within this approach
Hear direct feedback from the field on the success and failures - ensure.

mHealth - it's not just smartphone use

Innovation of technology what is the best way to educate and support on this medium.
See how mobile is significantly growing in importance and how pharma must adapt to this medium.
Get the latest stats and insights into mobile adoption by physicians.

Ensure you engage effectively with Physicians with timely clear Mobile strategies.

Get the latest insights on the global trends of physicians for mobile use - understand the value of tablets vs smart phones.
Increase engagement through developing localised mobile platforms to meet the physician's personal needs
Effectively shift all your traditional marketing approaches to a mobile platform

Please note this is an overview of the agenda. To see the latest and detailed agenda download the brochure here:

Session 6 - Patient Engagement

Patient Engagement > Health 2.0, participatory medicine

Add value through online education
Engage and collaborate with patient groups to improve health outcomes
Understand patient online behaviour
Discover the potential for clinical trial recruitment.

Patient Panel - the new stakeholder

Hear from some of the leading ePatients and organisations in Canada on their aims and wishes from pharma.

Partner and work these new stakeholders in a transparent and mutually beneficial way.
Position your campaign to ensure that you add value at all stages of disease support.