Programme

The see the full agenda and speaker line up click here for the brochure

eMarketing Regulations:

• Code updates.

• Best practice examples

ROI, Metrics, analytics, data. What are you measuring for?

• Branding and Market Campaigns

• Marketing Mix; Integrating online and off line channels. 

• Analytics

• E-Detailing, current trends and future developments

Social Media

• Communication: What applications are currently available? What is the usage and effectiveness

• Online meeting platforms, are these our future?

• Utilising social media at the pre-launch stage.

Internal Development

• Patient Communication channels.

• Physician Communication channels

Nurse and pharmacist communication channels

• CRM

Future developments

• ECME; how has it evolved in 09 and what’s coming in 2010?

• Mobile Media:

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