The breeding ground for innovative pharma multichannel marketeers

Become a digital pioneer. Remove the line between marketing and eMarketing

Break internal and external approval barriers to your innovative digital projects by hearing case-studies with proven success from pharma's leading pioneers, the future plans of regulatory bodies from around the world and cutting-edge multi-channel strategies from pioneering thought-leaders.

Learn why and how integrated digital campaigns realise the full potential of your marketing strategy. Here are just a few case-studies

  • Market your product WITHOUT a sales force: Hear how Movetis sold revolutionised digital selling with a multi-channel strategy without a sales rep
  • Transform the public perception of your company with Facebook: Discover how Boehringer Ingelheim's Facebook game will change the way physicians and patients view pharma
  • The secrets behind creating a global physician portal: Understand how local content can make or break your global platforms from Merck's Univadis
  • The mobile masterclass: Don't buy into the hype - use key principles behind each mobile strategy to use mobile the RIGHT way

Have we got your attention? Great... now read about the agenda in a bit more detail!

If not, keep reading the facts...

  • STILL the largest digital pharma event in Europe
  • Multiple stakeholder insight from patients, physicians and regulators
  • 40+ speakers, 7+ regions, 5+ workshops, 2 tracks - you have unparalleled choice
  • Co-located for the first time with the largest commercial excellence event in the world

Speakers Include

Speaker

Martin Dubuc
Global MultiChannel Marketing Leader
Merck & Co

Speaker

John Pugh
Global Head of Online Communications
Boehringer Ingelheim

Speaker

Peter Hinssen
International Thought Leader and Author of 'The New Normal'

Speaker

Kay Wesley
Global Director of Digital
Complete Digital


Speaker

Mehves Altun
Internet Committee Lead
AIFD

Speaker

Alexander Natz
Director General
EUCOPE

Speaker

Heather Simmonds
Executive Director
PMCPA

Speaker

Gillian Tachibana
Director of eMedia/Social Media
Merck


Speaker

John Cairns
Head of Digital Marketing
Novartis

Speaker

Len Starnes
Former Head of Digital Marketing and Sales
Bayer

Speaker

Gozde Unverdi
Head of Xarelto
Bayer

Speaker

Fred Bassett
Chairman & Client Services Director
Blue Latitude


Speaker

Chris Field
Director
Blue Latitude

Speaker

Alex Butler
Founder
The Social Moon

Speaker

Silja Chouquet
Founder
Whydotpharma

Speaker

Lawrence Sherman
Senior Vice President
Prova Education


Speaker

Paul Wicks
Managing Director
PatientsLikeMe UK

Speaker

Mohammed Al-Ubaydli
Founder
Patients Know Best

Speaker

Denise Silber
Founder
Doctors 2.0 & You

Speaker

Antonio Ibarra
European Solutions Centre Digital Marketing Lead
Pfizer


Speaker

Fonny Schenck
CEO
Across Health

Speaker

Serkan Erkovan
Product Manager
Boehringer Ingelheim

Speaker

Paul Johnson
General Manager, Global Pharma Solutions
IMS Health

Speaker

Roberto Ascione
President
Publicis Healthware International


Speaker

Ariel M. Salmang
International Digital Communications Director
Publicis Healthware International

Speaker

Tim Ringrose
CEO
Networks In Health

Speaker

Benedikt Hoffman
Head of Digital Business
Janssen

Speaker

Andreas Claus Kistner
Global Head of Commercial Operations and Portfolio Architecture
Roche


Speaker

Rens van Oosterhout
Manager Pharmaceutical and Mental Health Care
CZ Insurance

Speaker

Lukas Zinnagl
Co-Founder
Diagnosia.com

Speaker

Ray Chepesuik
Commissioner
PAAB

Speaker

Dr. Axel Nemeth
Head of Global mHealth Solutions
Vodafone


Speaker

Michel Quintas
Direct to Consumer Communications
Eli Lilly Canada

Speaker

Fabio Piva
VP Marketing
Bayer

Speaker

Rene Joergensen
Global CRM and E-Tools Manager
LEO Pharma

Speaker

Dan Baxter
Hospital Rep
Bristol-Myers Squibb


Speaker

Tom de Bruin
Web Developer / Designer, Web TV host & personal experience with cancer
Teenage Cancer Trust & JimmyTeens.tv

Speaker

Kris Petré
Marketing Manager
Cochlear

Speaker

David Doherty
CoFounder
3GDoctor

Speaker

James Musick
Head of Social Media and Web Communications
Genentech


Speaker

Fergus Boyd
Head of eBusiness
Virgin Atlantic

Speaker

William Tunno
Director of Marketing
Incyte

Speaker

Christina Apogalidis
Principal Analyst
Manhattan Research

Speaker

Timothy Moore
Principal
Capgemini Consulting


Speaker

Francis Namouk
CEO
Streaming Well


What else can you expect over the 2 days...

THE multichannel masterclass...

Finally make digital an integral part of your brand strategy with best practice case studies, thought leader keynotes and strategy workshops that will give you a 360 view of how your marketing can go digital - see all the speakers for this session here

Overcome your local challenges and understand your market with the 1st regional tracks and a regulator panel. Stay ahead of regulatory changes and keep up-to-date with the latest findings for more targeted content. See all the sessions in this track

Understand the value of your digital initiative in the bigger picture. Go beyond SEO and usability studies and CRM tools and create initiatives that tie in you're your company's business goals. See all the sessions in this track

After hearing how it has been done, learn what you can do yourself! Inspirational keynotes from the cross-industry, international thought leaders will inspire you to stretch the boundaries of your creativity whilst adding measurable value to your company.

Get the complete agenda & speaker lineup instantly via email
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