• Dissolve the line between emarketing and marketing for a more synergistic strategy
• Learn how each emarketing initiative can become a pillar of your traditional marketing
• Understand the training and development required for a fully integrated emarketing
• Revolutionise 'traditional' marketing by enhancing existing strategies with digital technology

• Hear the key considerations of a winning social media strategy
• Take lessons from Boehringer's Twitter and Facebook initiatives to understand the value of social media to your brand
• Learn from SYRUM and The Future's Just Happened on how to develop an innovative social media strategy

• Discover the secrets of a successful global physician portal and what it means to Merck
• Prepare your organisation internally for the rigours of creating targeted local content
• Hear how Univadis will evolve with mobile adoption

• Understand the organisational journey from a single-channel tactic to a multi-channel strategy
• Don't waste your resources, make sure all your channels work towards your business objectives
• Learn the role of the sales rep in a multi-channel strategy

• Learn why an implementation of mobile tablets may not be best for your business
• Avoid the hype and establish whether your mobile focus should be to save sales or save time
• Understand the capabilities of a mobile devices and discover if the notebook still has relevance for your brand

• Discover how payers and pharma can collaborate to improve health outcomes
• Learn where the opportunities are for improving your value proposition to payers through digital
• Hear award-winning innovations that improve patients' quality of life

• Hear the updated digital guidance from each region for a global understanding of compliance issues
• Gain an exclusive insight into the future of regulatory guidance with new social media guidelines from the PMCPA
• Uncover the opportunities for engagement with patients and physicians within regulatory boundaries

The Digital DNA of your customers

• Understand push and pull - and adjust your digital content today
• Learn the best way to engage your customers, interact, differentiate and manage two-way communication
• Learn which methods are appropriate for new channels
• Understand how to listen and learn rather than simply shouting louder

• Learn best practice on innovative ways you can apply mobile to differentiate your proposition
• Improve relationships with key stakeholders by engaging them on their terms
• Dominate mature and emerging markets using mobile to increase your brand trust and loyalty

Understand how mobile analytics enable point-of-decision support and how IMS Mobile Insights can drive up the productivity of field based users.

A real-life case study showing the power of interactive visualisations available off-line to the field based user, and their managers on their iPads

• What was the client need?
• What challenges were faced during implementation?
• What made this successful and what did we learn?
• What was the feedback?

• Take home practical approaches for continuous improvement of your existing digital channels and touchpoints
• Learn how to apply measurement frameworks to inform a data driven culture
• Dramatically improve customer experiences, conversion rate and loyalty by combining analytics with user research
• Build solid foundations for future channel planning using your existing data

More information coming soon...

• Debate the importance of a sales rep when doctors are spending more time online
• Discuss whether the sales rep will lose out as content becomes more engaging for doctors
• Learn how different positions view the rise of digital and its role in sales

Featuring:

• Angel Gonzalez, CEO, Ideagoras
• Tim White, Head of eMarketing, Novartis
• Sven Awege, Managing Director, Pharmastrategic
• Gary Monk, Managind Director, Across Health UK
• Jorge Juan Fernández, Head of Social Media, Hospital Sant Joan de Déu
• Dr. Raquel Gómez Bravo, Head - Mentor of Resident Doctor, Hospital La Paz de Madrid

Mobile communication is the single most disruptive communication platform since the printing press.

As part of an advanced eMarketing strategy, it extends your sphere of communication for unparalleled interactions with your key audiences and creates an opportunity for the creation of a new dimension of healthcare dialogue and communication.

Join this workshop for unique insights into best practices and opportunities as well as guidance on how to take the first – or next – step towards the expansion of your digital eco-system.

During this hands-on session we will focus on how to make clinical information and promotional information available in a seamless and hyper-localised manner.

In true social manner we will take a collaborative approach to creating digital ideas of purpose and turning them into actionable and measurable tactics with a clear focus on providing both outstanding user experience and added value – without losing track of performance metrics and alignment or integration with existing KPIs.

Don’t miss the opportunity to take away

• a clear picture of today’s and tomorrow’s advanced eMarketing must-haves, like streaming and off-line video, professional social networking, mobile Health, transversal media asset management, etc.
• unique insights into learnings gained from other highly regulated industries
• an agile approach to creating and selling innovative digital tactics
• an understanding of how to measure the effectiveness of social and mobile activities

With: Roberto Ascione, President, Publicis Healthware International
Ariel M. Salmang, International Digital Communications Director, Publics Healthware International

An interactive workshop around 5 personas;

• Hans, Sr. Physician & Medical Researcher
• Max, Radiologists
• Jane, Neuroscientist
• Ravinder Singh, Senior Resident in Surgery
• Terri, Nursing Student

Learn:

• How they access scientific information.
• What their daily work looks like.
• What resources they use.
• Their challenges and how you could best meet their needs!

With: Elsevier

Does Closed Loop Marketing render your current job obsolete?

More than 5 years after the launch of the first major CLM program in Pharma, it’s harder than ever to sort through the lofty promises and discover what CLM really means. We hear that:

• CLM is expensive and doesn’t deliver any ROI
• Sales representatives will never buy in
• CLM is easy to implement- just buy an iPad
• CLM allows you to move away from POA cycles
• Doctors prefer to see sales representatives with tablet computers
• CLM allows you to stop wasting money on content with zero impact
• CLM gives you much more data than you can possibly use

Think you know CLM?… Then you must be smart enough to tell which of these statements are true!

Join us as we leverage the experience of more than 60 CLM deployments to confront the most popular myths and rumors and sort fact from fiction.

With: Melanie Brown, Director - Account Management, Exploria
Timothy Moore, Principal - Practice Lead Closed Loop Multi Channel Marketing, Capgemini Consulting

• Understand how digital strategies can provide them support and education
• Learn how patients look for information on their illness for increased engagement with your website
• Transform your content to meet patient needs within regulatory guidelines

• Gain a better understanding of physician learners at all stages in their educational continuum
• Be able to better select tactics to match measured needs in their physician learners
• Apply methods for assessing preferences of physician learners acknowledging the heterogeneity of the audience

• Learn how to use animated explanation videos and apps to support your market education
• Understand how to apply viral and social media mechanisms to effectively distribute your content within the target market
• See how Cochlear uses neutral explanations to support their consumer decision journey

• Separate the long-term profitable trends from the fads to create a sustainable multichannel strategy
• Learn from Psoriasis 360 the right metrics to use for measure the success of your campaign
• Hear how to position your company for the changes of today and the trends of tomorrow with mobile and gaming on the rise

More information coming soon...

• Key considerations for choosing the correct channel for your business goals
• The metrics used to measure success in different channels
• Implementation best practice to ensure the channel you choose is optimised

• Understand how the patient-physician dynamic has changed with patient control over medical records
• Take key learnings from trends in patient usage to understand how patients can influence physicians
• Understand how to use patient data for a more customer-centric strategy

• Learn channels are the most profitable in the eMarketing space
• Learn how each channel can contribute to the goals of your brand campaign
• Measure the effectiveness of each of your channels to identify the most profitable

More information coming soon...

More information coming soon...

• Learn how to spot trends and keep your strategy at the forefront of innovation
• Take lessons from front runners in other industries to transform your digital strategy
• Understand the principles behind the most effective digital marketing strategies

• Understand how users engage with the twitter sites of 15 big pharma companies
• Use tangible metrics to discover whether twitter has a place in your brand or corporate strategy
• Define whether Twitter has a place in your multichannel strategy by learning from pharmaÕs successes and failures

• Learn how Virgin developed a more user friendly website to suit their customers needs
• Develop an innovative mobile strategy by hearing VirginÕs new initiative that boost customer satisfaction
• Monitor the success of your digital campaign and learn how to tweak for optimum engagement

More information coming soon...

• Learn how are physicians using online sources and devices like smartphones and tablets for learning and patient care
• Discover which online pathways, devices, and media consumers use to find health resources online
• Understand the role digital plays in the patient-physician relationship
• Hear what opportunities exist for pharma marketers to connect with physicians and consumers through digital channels

• What motivates physicians to join online communities
• The opportunities for Industry to maximise the community channel dynamic
• The new era for the industry/pharma relationship

Learn how the power of online video can engage, inspire, and empower patients and physicians to learn from one another and help patients seek and comply with their treatments.