7th Annual eMarketing Europe & Mobile 2012

Break internal and external approval barriers to your innovative digital projects by hearing case-studies with proven success from pharma's leading pioneers, the future plans of regulatory bodies from around the world and cutting-edge multi-channel strategies from pioneering thought-leaders.

Learn why and how integrated digital campaigns realise the full potential of your marketing strategy. Here are just a few case-studies

• Market your product WITHOUT a sales force: Hear how Movetis sold revolutionised digital selling with a multi-channel strategy without a sales rep
• Transform the public perception of your company with Facebook: Discover how Boehringer Ingelheim's Facebook game will change the way physicians and patients view pharma
• The secrets behind creating a global physician portal: Understand how local content can make or break your global platforms from Merck's Univadis
• The mobile masterclass: Don't buy into the hype - use key principles behind each mobile strategy to use mobile the RIGHT way

Have we got your attention? Great... now read about the agenda in a bit more detail!

If not, keep reading the facts...

THE multichannel masterclass...

Finally make digital an integral part of your brand strategy with best practice case studies, thought leader keynotes and strategy workshops that will give you a 360 view of how your marketing can go digital - see all the speakers for this session here

Overcome your local challenges and understand your market with the 1st regional tracks and a regulator panel. Stay ahead of regulatory changes and keep up-to-date with the latest findings for more targeted content. See all the sessions in this track

Understand the value of your digital initiative in the bigger picture. Go beyond SEO and usability studies and CRM tools and create initiatives that tie in you're your company's business goals. See all the sessions in this track

After hearing how it has been done, learn what you can do yourself! Inspirational keynotes from the cross-industry, international thought leaders will inspire you to stretch the boundaries of your creativity whilst adding measurable value to your company.

Lanre Ibitoye

Vice President,
eyeforpharma

T: +44 (0) 207 375 7592

E: lanre@eyeforpharma.com