07.30

Registration

8.30

OPENING OF THE CONFERENCE

Strategic overview:

The future of pharma eMarketing in Europe

•  Hear what’s next on the horizon for eMarketing in Europe, make plans and take full advantage
•  Examine future trends affecting you and understand the implications for your digital strategies

Chairman, Len Starnes, Head of Digital Marketing and Sales,  Bayer-Schering

8.40

SESSION 1: eMARKETING STRATEGIES

Global trends in New Pharma Channels and eMarketing

Managing the New Marketing Organization and the Role of the Brand Manager:  Discover how New Channels are changing the Pharma Commercial Model

Pearls and Pitfalls of eMarketing (Success Stories)

Get answers to such questions as what is the value and strategy of key words today, video and Video Channels for Global Consumer, E-detailing – New Role in New Commercial Model, Pharma and Mobile-Is this the time?, Physician Corporate Portals – Are they Worth It?

Tried and True-

Learn what we know works with Physicians Today and some predictions for tomorrow

Find out how Physician Relationship Marketing and eMarketing Connect

Kathleen O'Nieal, Former VP Marketing Innovation, MSD

9.15

The best way to organize eMarketing teams: Profile, training and development

• Find out what should be done internally in order to facilitate eMarketing effectively and how to attract and retain top talent to pharma digital marketing departments?
• Discover how your eMarketing teams should be organised and where eMarketing should sit?
• Understand what kind of budget eMarketing teams should manage, how this can be controlled and where the best investments can be made

Moderator: Len Starnes, Head of Digital Marketing and Sales, Bayer Schering

Andree Bates, President, Eularis

Irina Osovskaya, Senior eMarketing Manager, Janssen-Cilag

John Pugh, Director Corporate Communications, Boehringer Ingelheim

Johan Hedlund, Nordic eMarketing Project Manager, Wyeth

09.45

SESSION 2: BRAND STRATEGIES

Branding and eMarketing: From product strategy to

implementation

• Learn new ways to better align your brand plans and digital tactics for long-term relationships with your customers
• Find out what KPIs you should develop to measure the success your online content and increase the visibility of your brands
• Overcome the challenges of limited channels of capturing user data to use online resources to your maximum benefit

Aaron Uydess, Senior eMarketing Manager, NovoNordisk

10.20

Break & Exhibition (20 minutes)

10.40

Online...It's Becoming More and More Social: explore the rapid evolution of social media and its increasing relevance to your brand

• Learn how to locate and relate your business goals to particular demographic groups/audience
• Find out how social media can combine with other facets of your marketing mix to make your brand more appealing
• Discover how to engage communities and important stakeholders to increase trust and credibility, resulting in an enhanced brand and stronger business

Simon Goldberg, Director Electronic Communications, Abbott,

Tom Pryzgoda, Director, E-Marketing, Abbott International

11.15

SESSION 3: PHYSICIAN RELATIONSHIP MARKETING

Physician communities: How best to engage with a doctor online?

• • Understand how physicians now use online medical information within a community to provide clinical benefit
• • Learn how to make doctors “come to you” to view your key messages online – pull marketing
• • Find out about new opportunities with Web 2.0 to excite doctors and drive high levels of engagement

Carwyn Jones, Head of Pharma, Doctors.net.uk

11.50

CME: the way it should be used in Pharma today

• • Hear how Merck Sharp & Dohme have created new standards in eCME
• • Examine the challenges of managing international eCME programs and hear how you can overcome them.
• • Understand how to define eCME and CME so that all can agree on Who should develop it, Where it should take place, When it should take place, How it should be done.

Matteo Murdolo, MCC Manager, MSD

Lawrence Sherman, CEO, Physician's Academy for Clinical and Management Excellence

12.30

Indegene best practice case study

Transitioning pharmaceutical sales and marketing to alternative channels for products nearing the end of their patent life:

• The need to maintain share of voice for the product even as resources are limited
• Key attributes required for alternate (i.e., non-sales force) channels to be effective
• A transition map for how one can transition from an existing sales model to an alternate channel

Sanjay Parikh PhD, Director, Indegene Lifesystems

13.10

Lunch & Exhibition (1.5 hour)

Agnitio Lunch Workshop

The workshop will look at how to better define targets and segments, but also how employing a Closed Loop Marketing and Multi-Channel strategy can meet the challenge of best utilizing the information gathered to more effectively market to individual customers needs.

The workshop will use interactive and innovative methods together with the use of case studies

14.40

Sponsored workshops: (1.5 hour)

Across Health: “Search Engine Marketing: long hanging fruit for pharma marketers”

Republic M!: “How interactive life eCommunications improve your business results”

16.10

Break & Exhibition (20 minutes)

16.30

SESSION 4: EMERGING TECHNOLOGY CHANNELS

Emerging technology channels: How should you select the right tools for your target audience?

• Explore the promotional opportunities of emerging technology channels and choose the right one for your strategies
• Analyse the suitability emerging web tools and identify the most beneficial opportunities for your organisation
• Determine the optimal channel mix to reach and influence specific audiences and achieve sustained success

Andree Bates, President, Eularis

17.00

Explore the role of mobile technologies in your marketing strategy

• Hear how mobile devices are now being adopted in healthcare today and find out how these tools could work for you
• Examine key mobile trends and see how to incorporate tools within pharma in future years
• Keep ahead of developments: learn about the latest developments in mobile technologies and determine whether these can create a positive impact on your marketing strategies

Daniel Dombach, EMEA Director, Field Mobility, Motorola

17.30

Q&A session

18.00 to 19.30

End of day one and conference networking reception

8.30

Opening of Day Two

Meredith Abreu Ressi, Vice President, Manhattan Research

8.40

SESSION 5: KNOW YOUR CUSTOMER

Get a 360° view on your customer: Who to target and why?

• Find out how to obtain relevant knowledge from the internet to provide you with opportunities to reach your customer
• Create an advanced targeting strategy: segment and discover new customer groups more effectively
• Learn faster ways to analyse your customer information that will optimise your online performance

Jens Monsees, Industry head FMCH & HC, Google

9.15

Learn about successful, innovative social networking from other industries:

• Inspiration from eBay, Amazon and Dell: the importance of Reputation Management online
• Find out how Financial Services have started to successfully embrace social networking and learn the lesson for your eMarketing strategies
• Analyse powerful examples of businesses that could not exist without the Internet, and recognize the implications for Pharma

Guest Speaker: Philip Calvert, Founder, IFA Life Social Network

9.50

Successful eCRM strategies: Understand why these should be the basis and starting point of all e-activities and integrated campaigns

• Find out how to build the best database for increased physician subscription
• Content is king: Discover real life examples of how keep the reader interested
• Don’t waste time, hear Dos and Donts in developing your eCRM strategy

Martin Hensen, Head of eStrategies, UCB Schwarz Pharma,

10.20

Break and Exhibition

10.40

SESSION 6: WEB ANALYTICS

Closed Loop Marketing: Does it really increase sales? Does it actually bring positive ROI?

• Get new ideas on how to implement Closed Loop Marketing more effectively to support every aspect of the marketing process
• Learn step-by-step methods of closing the loop to ensure continuous improvement throughout your e-channels
• Gain exclusive insight into data management to guarantee that it is shared and analysed properly

Irina Osovskaya, Senior eMarketing Manager, Janssen-Cilag

11.15

Add more value with a truly integrated approach to measuring your eMarketing ROI

• Find out how to balance your on-line strategies with your Sales Force to better align marketing and sales business processes
• Hear real-life examples of how to embed digital channels into overall marketing strategy
• Discover what KPIs you should use to evaluate the effectiveness an integrated approach

Dr. Elisabeth Humburg, Head of eMarketing, sanofi-aventis

11.50

Effective disease management: How do you communicate with customers through virtual Communities?

• Find out the best ways to build online communities in order to target specific information to physicians and patients
• Learn how you can provide a common platform to enable the exchange of information between your customer groups
• Discover the ways to enhance communication between patients and the public to encourage emotional support

Andreas Fuchs, Global eBusiness Director, Solvay

12.30

Lunch & Exhibition (1 hour)

13.30

SESSION 7. INTERACTIVE SESSION

BIG PINK MEDIA Interactive Business Case

Interactivity: Return On Involvement is the new ROI!

• It’s not about you – it’s about me, me, me
• Understanding the value of emotional engagement
• Consumer activities in a pharma world
• Get funky, get sales! Case studies.

Wayne Page, Managing Director, Big Pink

14.10

European Opinion Leader Panel: Innovators Discuss eMarketing Trends

• Discuss how patients’ ever-increasing use of the Internet for health information will ultimately change the pharma Marketing landscape and what innovations can you use to take advantage rather than feel threatened by this
• Hear expert opinions about how companies can use online channels effectively as they comply with regulatory guidelines
• Brainstorm how brands can leverage new media channels to improve patient compliance

Moderator: Meredith Abreu Ressi. Vice President. Manhattan Research

Len Starnes, Head of Digital Marketing and Sales, Bayer-Schering

Aaron Uydess, Senior eMarketing Manager, Novo Nordisk

Ina Weisshardt, Former Global Marketing Director, MSD,

Kay Wesley,  Former Brand Communications Director, Astra Zeneca

14.40

Interactive Coaching Clinic:

 Create your own social network – or work with

existing social networking websites:

• Simple steps Pharma can take to start in Social Networking and achieve ROI
• Keep control of Brand values online and answer your fears about social networking

Guest Speaker: Philip Calvert, Founder of IFA Life Social Network

Interactive Voting Session:

Key findings of the first-ever EMEA benchmarking study on current and future use of digital strategies, as reported by pharma marketers. You will be invited to join in on the debate through an interactive voting:

• How do the Eyeforpharma delegates compare with the European sample?
• What kind of conclusions can be drawn from the overall benchmark and the delegates’ input?
• It will be fun, eye-opening and interactive session…which will help you shape your eMarketing strategies in a significant way.

Fonny Schenck, Director, Across Health

Beverly Smet, CRM Consultant, Across Health

15.20

Coffee & Exhibition (30 minutes)

16.00

SESSION 8: WEB 2.0 AND NEW TOOLS FOR BETTER TARGETING

The insiders guide to the world’s largest connected community: Why you should be on FACEBOOK?

• Want to talk to your customers? Ask your kids or why you should be on Facebook
• Learn how to set up ads, add content and create pages: see the benefits for your target strategies
• Low budgets? Fast, cheap and effective advertising

Geir Ove Harnes, Senior Communications Manager, MSD

17.00

Why Pharma needs Twitter?

• This is an interactive presentation that will explore how pharma and its key stakeholders are using (or not using) Twitter.
• The presentation will incorporate live audience polling and real time Twitter conversations
• It will examine who uses Twitter and explain how Boehringer Ingelheim incorporate Twitter into their integrated social media strategy.

John Pugh, Director Corporate Communication/External Communications, Boehringer Ingelheim GmbH

17.30

Q&A Session

18:00

Close of conference