300 Delegates! Hear what they had to say below;

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Featuring industry-led keynote presentations, case studies, panel debates and high-level networking, this is a crucial opportunity for any marketing executive striving to make the most out of cutting-edge and alternative marketing innovation best-practices:

• Social media performance and measurement: What is the relative spend you can & should allocate to new channels?
• Marketing Mix: Distinguish your product by adding "service” to your brand
• Mobile marketing: Explore the latest applications available to pharma and see where the ROI lies
• Regulations: Hear the latest code updates and learn how to avoid code breache
  

Are e-channels really that important?

The importance of integrating e-channels into your marketing model has been a grey area for pharma. However with over 150 million adults going online for medical advice in Europe, pharma needs to engage and now!

So why should I purchase this material?

Get fresh perspectives on how to revitalize your online campaigns by introducing better measurement, coordination and execution strategies into your Marketing Mix.

You'll hear from the most experienced and innovative eMarketing experts. On top of this you'll receive an exclusive report from Firstword on example of industry best practice.