Pharma eMarketing Strategies
Report 2012

This eyeforpharma report has come at an important time for those considering the ROI of marketing strategies. I would recommend it to anyone wanting to choose the right mix of traditional and digital marketing initiatives.

eMarketing provides a wealth of opportunities for the pharmaceutical industry to connect in a more cost effective and meaningful way with our customers and consumers. It is no longer a matter of 'if' the industry will become involved on-line it is a matter of 'when'. The eMarketing for pharma report provides an excellent overview for anyone interested in eMarketing. It has a plethora of examples outlining the opportunities for digital technology and the healthcare industry. I thoroughly enjoyed reading this report and found it insightful and thought provoking. There are challenges posed, both legally and regulatory. However through working as cross functional teams, with a clear eMarketing strategy, solutions can be found.

For anyone trying to better understand the importance of eMarketing, this report is a valuable read, capturing thought and case studies from many of the industry's true digital experts. I found the report comprehensive and balanced compared to most articles that come across as overly editorial.