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It
is almost impossible to be productive in today's business
environment without being an effective communicator.
This is particularly true if achievement of your goals
depends on your ability to influence others. You need
to be able to communicate your products, information
and opinions accurately and persuasively. This is
especially difficult in the Pharmaceutical industry,
where your audience is a demanding and well informed
one. Nonetheless new Information and Communication
Technologies provides an array of effective tools
and techniques that can dramatically increase your
effectiveness in influencing the decisions of your
clients and partners.
STRATEGY
Learn
how to revitalize and improve your strategic approach
to Online-Marketing
COMMUNICATION
Educate
and influence your customers: the right way of communicating
your messages
CONSUMERS'
PERCEPTION
An
inside view into consumer perceptions: understand
the needs and fulfill the expectations of your ultimate
clients
IMPLEMENTATION
Learn
how to implement Online Marketing in the most effective
way and evaluate your success
FUTURE
DEVELOPMENTS
The
era of the Web 2.0: explore and evaluate the potential
of Online Marketing
Whether
your company has recently started its web activities
or is improving its advanced online features, the
e-Communication and Online Marketing Conference will
help you discover how and why the new communication
paradigms and techniques will increase your products
awareness, improve your interaction with customers
and build and foster a sense of community among your
clients and partners.
The
e-Communication and
Online Marketing Conference has the
ambitious aim of constituting a unique platform that
gathers together sales and marketing professionals,
Product managers and IT experts to discuss, understand
and evaluate together what New Technologies can do
for the Pharmaceutical industry and how Information
and Communication Technologies can make a difference
for your company's growth.
So the question
“Is it worth
pharma companies using the internet more?”
has already been discussed, and as 90% of respondents
claimed in our recent survey of 750 pharma executives,
the answer is YES.
| FACTS: |
1.
Internet usage has grown by 113% over the
past 5 years.
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2.
80% of internet users search online for health
information
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3.
Only 7% of traditional pharma rep visits last
more than 2 minutes
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4.Only
8% of traditional calls are remembered by
the physician.
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5.
eDetailing is 90% less expensive than
having a rep deliver a live message
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Moving ahead,
The eyeforpharma e-Communication
and Online Marketing Online conference
provides the ultimate How-to guide to developing the
best campaigns for your web initiatives. Spend two
days out of the office to learn all about the most
successful – and unsuccessful – examples
within the industry, and you’ll have a vastly
improved action plan to apply on Monday morning back
in the office.
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Would
you like to determine the optimal balance
between offline and online marketing?
Do
you want to learn how to evaluate the
ROI of your Online Marketing?
Do
you want to understand if new technologies are
really so important for your
company's future?
Is
the segmentation of your audience
becoming a problem and are you able to competently
diversify your strategy? |
Do
you feel that your current Communication strategy
is not as effective as it could be - and that you
need new tools and new strategies ?
Can
you seamlessly integrate eCommunication
and Online Marketing into your overall marketing strategy?
Would
you like to understand the full range of innovative
tools and new technologies available to
you?
- Learn
from best practices in strategic eMarketing implementation
- Meet
the pioneers in pharma web technologies
- Confront
your competitors with an improved market share
- Get
ready to plan a revolutionary sales and marketing
strategy
- Understand
the real potential of Information and Communication
Technologies for Pharma
- Discover revolutionary
ways to plan and implement marketing campaigns
- Hear
the secrets to getting ahead in your use of online
tools
To
be kept up-to-date with this event click
here
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