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The
eCommunication and Online Marketing Conference shows
you how to:
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Cut your promotional spend
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Boost your marketing ROI
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Increase market share
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Strengthen relationships with physicians and consumers
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Make your communication strategies work harder and
more effectively
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Influence and educate key opinion makers
This
groundbreaking event offers you a unique platform
to understand, discuss and evaluate what new technologies
can do for pharma. Learn how to deploy the latest
electronic tools – and make a real difference to your
company's profitability and growth
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Chairperson's
opening remarks:
How
we learned to stop worrying and love the Web: An introduction
SECTION
A
STRATEGY
Learn
how to revitalize and improve your strategic approach
to Online Marketing
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Develop
a tactical approach to Online Marketing
Your
audience, your vision, your tools: New technologies and
approaches to support your eMarketing efforts
The
new strategic mix
What
are the best online tactics to implement your strategy and
leverage the synergies between off and online marketing
Understand
the necessary regulations
Overcome
regulatory limitations related to Online Marketing and e-Detailing
A
collaborative effort: involving sales and product management
in your eMarketing strategy
The
importance of effective internal communications and multi-functional
collaboration
Work
with the right partners
How
to win the support and the collaboration of key opinion
leaders
Local
approaches for global challenges
How
to adapt your global approach to the needs of local markets
SECTION
B
COMMUNICATION
Educate
and influence your customers: the right way of communicating
your messages
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Engage,
educate, and encourage
The
Social Media Revolution: How healthcare consumers are taking
control, and what marketers should know today
Educate
your customers and obtain their feedback
Provide
a comprehensive source of information for both the pharmaceutical
companies and public
The
Medium is the Message
How
to select audience, and issue-specific strategies and channels
SECTION
C
CONSUMERS'
PERCEPTION
An
inside view into consumer perceptions: understand
the needs and fulfill the expectations of your ultimate
clients
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Directly-To-Consumers
Learn
how to communicate with them in order to win their trust
How
to influence consumers' choices
Direct
marketing, web advertising and eDetailing
Interactive
platforms and participative web sites
The
tools, the strategies and many good reasons to educate and
engage consumers
SECTION
D
IMPLEMENTATION
Learn
how to implement Online Marketing in the most effective
way and evaluate your success
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Update
your sales strategy
The
Quality vs. Quantity dilemma and how to leverage the Internet
to support and evolve your sales.
Idea
Exchange Roundtables
How
to implement successfully your eCommunication and
Online Marketing strategies
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1.
ROI - A cost-effective strategy: Calculate
the ROI of your Online Marketing plan and ensure repeated
measurements to ensure your campaigns improve continually
2.
NEW TECHNOLOGIES - The tools, the
strategies, and the approach: How Interactive Media
can make a difference to your company
3.
MATURE PRODUCTS - Revitalize stagnant
markets: Online Marketing for mature products
4.
MINIMIZE COSTS - Strategic allocation
of funds and resources: Using new technologies to
minimize your costs
5.
EVALUATION - Critical evaluation of
the industry's approach to Online Marketing: Problems,
concerns, solutions
6.
OUTREACH - How to increase your audience
by developing new methods to approach consumers and
doctors
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Address
the complexity of the market
Tailoring
your sales strategy to a segmented audience
SECTION
E
FUTURE
DEVELOPMENTS
The
Web 2.0 era: explore and evaluate the potential of
Online Marketing
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The
importance of interactivity
How
multimedia technologies will change the way you Connect
with Consumers & Physicians
Attracting
doctors to your websites
How
to create a platform that will keep customers involved and
interested
Obscure
words, clear benefits
Understand
business blogging, podcasting, videocasting, SMS and other
new technologies
Innovation
in sales and marketing
Understanding
the potential of the tools and imagining creative strategies
Chairperson's
round-up and conclusions:
Vision
2020: future developments of ICT tools for the pharmaceutical
industry
click
here to get the FULL CONFERENCE BROCHURE!
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