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The
form of a message determines the way in which that
message will be perceived. Modern communication (including
computers, the Internet, multimedia platforms and
mobile technology) have, in fact, far-reaching sociological,
economic and aesthetic consequences, to the point
of actually altering the ways in which we experience
the world. Marketing
is all about this: using the most effective medium
to channel the most effective message.
The
Pharmaceutical industry is today facing the
challenge of integrating new technology into its marketing
and sales strategies: although
there is a rich history of pharmaceutical marketing
programs using ICT tools with incontestable returns
on investment, some companies are still cautious toward
the new media.
The
bursting of the dot-com bubble in the fall of 2001,
the confidence in conventional sales techniques and
the safe efficiency of the traditional marketing mix
have all acted as inhibitive factors against the comprehensive
adoption of the new technologies. The web and its
application may be overrated, but your clients are
using them everyday.Bubbles and consequent shakeouts
are common feature of all technological revolutions,
when an ascendant technology is ready to take its
place at center stage,
the real success stories show their strength,
and there begins to be an understanding of what differentiates
one from the other.
Online
communications, interactivity, and information are
the basis for exciting new development areas for business,
and the Pharmaceutical
industry more that any other can significantly benefit
from online marketing activities.
The
eyeforpharma e-Communication
and Online Marketing Online
conference provides the ultimate How-to guide
to developing the best campaigns for your web initiatives.
Spend two days out of the office to learn all about
the most successful – and unsuccessful –
examples within the industry, and you’ll have
a vastly improved action plan to apply on Monday morning
back in the office.
To
be kept up-to-date with this event click
here
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