WORKSHOP: DAY 1

eSales effectiveness, eMarketing effectiveness, eDetailing: The Hitchhiker's Guide to Success

• Discover the absolute power of interactivity, whatever your perspective is
• Understand how interactive marketing tools and techniques apply for different kind of issues
• Go back home with a clear perspective on what can be started at your workplace tomorrow
• Get insights for using interactive techniques for your next product launch
• Get practical tips to put all chances of success on your side

Pascal Vancoppenolle, CEO, MediQuality, (Citobi subsidiary) / Pierre De Nayer, Partner, Citobi

WORKSHOP: DAY 2

A lean, mean campaign machine: If you can't measure - you can't manage get compliance for your key messages

• One input, many outputs: Develop multiple channels - learn best practice examples and results from top pharma companies
• Develop powerful strategies that implement face to face, remote, and web technologies to increase bottom-line profit
• Provide multiple channels of communication: concentrate on making a clever content

Morten HjelmsØ, Founder and Managing Director, Agnitio