OVERCOMING
INTERNAL OBSTACLES: How to work out
the right business case for eMarketing
- Moderated by Craig DeLarge, Associate Director,
eMarketing, Novo Nordisk
HOLISTIC
APPROACH TO eBUSINESS AND eMARKETING:
Discuss which organisational processes and strategic
tactics are essential to succeed
- Moderated by Vladimir Finsterle, CEO, Pears
Health Cyber and Gerard Akkerhuis,
Grünenthal
ACHIEVING
MAXIMUM VALUE FROM CLOSED LOOP MARKETING: How
to leverage your segmentation
model and CRM solution for delivery of compliant
and aligned messages at the point of interaction
- Moderators: Jan van den Burg, Proscape
Technologies and Kari New, IBM
Business Consulting Services, CRM Life Sciences
THE
ROLE OF THE NEW eAUDIENCE: Current
and future opportunities in online communication
with physicians and patients
- Moderated by Pierre De Nayer, Managing Director,
Citobi
SALES
AND MARKETING INTEGRATION MANAGEMENT STRATEGIES:
Hear about the key essentials you need to involve
sales departments and brand management in your
eMarketing strategies
- Igor Gnot, Business Development Director,
ActiveWeb
eDETAILING
FOCUS: Choosing the right approach,
implementation challenges and crucial aspects
for success
- Austin Wilson,Business Development Manager,
OnMedica Group
TARGETING AND SEGMENTING YOUR AUDIENCE:
How to apply traditional sales and marketing
principles to eMarketing projects
- Moderated by Fonny Schenck, Executive Director
CRM, Janssen-Cilag
THE
NEED FOR INNOVATION: Refine your current
approach and usage of the eMarketing channels
that you already know
- Moderated by Andrea Ludovico Baldessin,
Edra spa
FINE-TUNE
YOUR STRATEGIES: Ways to select, combine
and manage the optimal promotional mix
- Moderated by Pascal Vancoppenolle, CEO,
MediQuality, (Citobi subsidiary)
IT
IS DIFFICULT BUT POSSIBLE: How to apply
the latest ROI and measurement techniques in
relation to eMarketing and find out who should
calculate it
- Nic Holladay,Commercial Director, OnMedica
Group
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