|
April
17th (Tuesday)
19.00 – 20.00 Pre registration
April
18th (Wednesday)
7.15 Registration starts, registration breakfast
Day
1 | Day 2
|
Day
1: April 18th 2007 |
8.30 |
Opening
of the Congress Chairman’s Introduction
Craig
De Large, Associate Director, eMarketing, Novo
Nordisk |
|
8.40 |
Learn
from Bayer Schering's strategic approach towards
online marketing and eBusiness
Roberto Franzo, Director of IT/E-Business and
Customer Services, Bayer Schering Pharma |
|
9.15 |
The end
of "Share of Voice" - Hear how this
change drives new opportunities for your eMarketing
and eDetailing projects
Pierre De Nayer, Managing Director, Citobi |
|
9.50 |
How to
integrate your online activities into sales
& marketing strategies
Veronica Johow, Web Manager, AstraZeneca |
|
10.25 |
An
introduction to the first, dedicated business
network for the pharmaceutical industry
Ross
McGrath, Project Manager, eyeforpharma.net |
10.35 |
Coffee
Break & Exhibition (40 min) |
|
11.15 |
Adapt
your eMarketing strategy to the needs of local
markets, link across different countries and
develop a truly global approach
Vendula Machácková,
Business Development Director Region Europe,
Pears Health Cyber
Tomas Vetrovsky, Business Director iPharma,
Pears Health Cyber |
|
11.50 |
Cross-channel
sales and marketing integration management strategies
Fonny Schenck, Executive Director CRM,
Janssen-Cilag |
|
12.25 |
How to develop and capitalise on a multi-channel
follow up of the online and offline data
Jurgen Greilich, Head of Global Information
Management Sales & Marketing, Solvay
Pharmaceuticals |
13.00 |
Lunch
& Exhibition (60 min) |
14.00 |
10
Interactive Round tables (55 min)
go
to http://www.eyeforpharma.com/edetail2007/roundtables.shtml |
14.55 |
Build
your strategy upon the most extensive and comprehensive
market research conducted on doctors’
attitudes and internet usage in the last 5 years
Peter Ward, Managing Director, Doctors.net.uk |
15.30 |
Comprehend
physicians’ online behaviour and learn
to tailor content of your online campaigns to
meet their expectations and needs
Pavel Sedlácek, Team Leader Cardio/Metabolic/CNS/Pain,
Pfizer |
16.05 |
Do you believe
enough in your product to be convinced that if
only the physicians truly understood its benefits
they would also prescribe more? If so, we have
good news - your challenge lies within communication
Morten Hjelmso, Founder and Managing Director,
Agnitio |
16.40 |
Coffee Break &
Exhibition (20min) |
| 17.00 |
Workshops
(90min) For
Pharma delegates only
- Citobi (Mediquality)
eSales
effectiveness, eMarketing effectiveness, eDetailing:
The Hitchhiker's Guide to Success
Pascal Vancoppenolle, CEO, MediQuality,
(Citobi subsidiary) / Pierre De Nayer,
Partner, Citobi
2. Agnitio
Closed-Loop Marketing - to sell complex products
and services, you have to provide intriguing
information and convincing arguments that influence
your customer's purchasing behavior
Ole Schneider, Sales
Director, Agnitio |
| 18.30
-
20.00 |
Cocktail Party Reception
in the Exhibition Area |
Day
1 | Day 2
Back
To Top
|
Day
2: April 19th 2007 |
8.40 |
Opening
of Day 2 Chairman’s Introduction
Len
Starnes, Head of European E-Business Bayer
Schering Pharma |
8.45 |
eDetailing:
How to avoid the Hall of Blame
Dr.
Frank Antwerpes, CEO, DocCheck®
|
9.20 |
The
next generation of eDetailing - How to extend
the lifecycle of online activity and retain
your most dedicated customers
Erik Hawkinson, Lead,
eMarketing, Berlex (Bayer) |
9.55 |
Manage
eDetailing across channels - How to leverage
face-to-face eDetailing to increase marketing
effectiveness
Silvano
Perrotta, Sr. Manager, Accenture |
| 10.30 |
Coffee
Break & Exhibition (40 min) |
11.10 |
How
to calculate the ROI from eDetailing - Hear
about 3 case studies to challenge the marketing
mix
Nic
Holladay, Commercial Director, OnMedica
Group |
11.45 |
Choose
the right multimedia technologies and interactive
tools for your brand
Moderator: Craig De Large, Associate Director,
eMarketing, Novo Nordisk
Irina Osovskaya, eBusiness Manager, Janssen
Cilag
Christian Czech, External Marketing, Bayer
Schering Pharma |
12.45 |
Internal Podcasting: A case study of the power of this new medium in the pharmaceutical industry
Erik van der Zijden, Creative Partner, DigiRedo |
| 13.00 |
Lunch & Exhibition
(1 hour 30 min) |
| 13.00 |
Lunchtime
Workshop ( buffet lunch will be provided in
the workshop room)
For Pharma delegates only
Proscape
Technologies
Optimising Closed Loop Marketing execution:
How to provide marketing management and sales
representatives with effective Closed Loop Marketing
reporting
Klaus
Bürg, Vice President, Microsoft
Corporation
Jan van den Burg, Vice President, Proscape
Technologies |
| 14.30 |
The Web
2.0: How to make the best usage of the second-generation
of internet-based services to stay ahead of
the pack
Ersin Kurun, Senior Group Leader, e-Communications,
Altana Pharma |
| 15.05 |
The Web
2.0 era: Explore and evaluate the potential
of Online Marketing and hear what you should
do to maximise your opportunities
Moderator: Meredith Abreu, Vice President,
Research, Manhattan Research
Len Starnes, Head of European E-Business Bayer
Schering Pharma
Hedwig Scheck, Manager eBusiness, GlaxoSmithKline
Ersin Kurun, Senior Group Leader, e-Communications,
Altana Pharma |
| 15.55 |
Gain an
exclusive insight into paid search advertising
and click-fraud issues for the pharma industry
Chris Jones, Associate Director, eMarketing,
Genzyme |
16.30 |
Close
of Congress |
Day
1 | Day 2
Back
To Top |
