See what you missed out on at this conference!

Di Stafford, Director, The Patient Practice leading the 'Innovative Internet Solutions' Idea Exchange Roundtable

Delegates participating in the PraeMedica Idea Exchange Roundtable which looked at how to combine physicians' needs with your marketing objectives.

A packed Conference room:  Theresa Broemse from Bayer Healthcare talking about why and how Bayer used eDetailing for Levitra with impressive results.

Delegates concentrating during Theresa's presentation.

170 delegates joined together to listen to the presentations on Day 1.

Delegates take notes during one of the presentations

The Idea Exchange Roundtables:  Agnitio (foreground) and Elsevier Interactive faciliate discussions with delegates on how to engage physcians and how to increase patient compliance, respectively.

The ROI Roundtable:  Dr Andree Bates discusses with delegates challenges and solutions for measuring ROI on online and eDetailing initiatives.

Delegates deep in thought on the Praemedica roundtable.

The Online Marketing and eDetailing Conference took place on 8-9th May, 2005 . We are pleased to announce that the event was highly successful. Delegates heard how leading pharmaceutical executives have developed their recent strategies – some successfully, some unsuccessfully. All our conferences are well-regarded as having higher-than-usual industry participation and excellent networking opportunities. We also specialise in high-quality, real-life case studies and insights from industry thought-leaders.

Conference Recordings

If you missed this event, do not worry. We made a full audio recording of the event, which is available for you to purchase on a CD for a very low price. It includes:

• Audio recordings of speeches and presentations, including debates, panels & questions
• Presentation slides from speakers
• Event programs
• Full documentation from the conference itself
• Descriptions and biographies of the main participants

The conference CD is available for €329 . If you are interested in purchasing a copy, please email Paul Simms on psimms@eyeforpharma.com . Make sure you include your full name and contact details, and indicate your payment method (credit card or invoice). We will then be able to send this to you.

Also, check the eyeforpharma upcoming events page to see if this conference is about to run again click here.

You can still access all of the original conference information using the links on the left and find out more.

Many Thanks,

Paul Simms
General Manager
eyeforpharma
psimms@eyeforpharma.com
+44 207 375 7194

Why this conference is so important to you and your business!

EXAMPLES FROM SUCCESSFUL PROJECTS:   Big pharma will show you where it has made the most of the internet and what the likely investment and return will be to improve your sales force effectiveness

INTEGRATE YOUR CHANNELS:   How to generate profitable customer relationships through integrated online and offline sales and marketing strategies

ATTRACT, ENGAGE AND RELATE WITH PHYSICIANS:   How to identify your   most profitable customers and how to choose and generate the right content for optimal sales results

THE FUTURE OF ONLINE MARKETIING: Examine independent analysis on the future of the pharma industry in using the web for communication and how to align your own strategies accordingly

22 expert speakers including:

Head of European eBusiness, Schering AG

Global Director, eMarketing, AstraZeneca

eMarketing Manager Nexium, AstraZeneca

Director, Global eMarketing, Bayer Healthcare

Head of eMarketing, Novartis

Director, The Patient Practice
(former Head of Patient Relationship Marketing, Pfizer UK )

eBusiness Manager, Europe , 3M Pharmaceuticals

Executive Director Commercial Hospital & Vaccines, GSK Belgium

Brand Development Manager, Napp Pharmaceuticals

International Project Manager, Marketing Projects, Novo Nordisk

CRM Manager EMEA, Janssen-Cilag

Product Manager, Bayer

And many more…

The key issues that are affecting your business!

FACT: Only 7% of traditional pharma rep visits last more than 2 minutes
FACT: Only 8% of calls are remembered by the physician.
FACT: Internet usage has grown by 113% over the past 5 years.
FACT: 80% of internet users search online for health information
FACT: eDetailing is 90% less expensive than having a rep deliver a live message

But it’s not all doom and gloom...

The huge rise in internet usage is already beginning to offer a solution for hard-pressed pharma companies to achieve the Holy Grail of significantly reduced costs plus dramatically increased ROI. With 66% of internet health seekers searching for disease information, followed by medical treatment and prescription information, the time has come for pharma marketers to reshape the way they think and act.

Those who succeed in the new electronic arena will devise and deliver marketing strategies that are more engaging... more innovative... and more resourceful.

Heard it all before?

Yes indeed, pharma had its fingers burned back in 2000, when the whole concept of online marketing and eDetailing turned out to be little more than a false dawn.

But that was then. Right now, European pharma’s eMarketing future is already happening. Those who are getting it right are forging ahead, and reaping very real benefits. Week by week, the innovators are building on the strategic advantage they gain.

Are you being left behind?

It’s against this backdrop of potentially increased ROI – tempered by continued uncertainty and rapid change – that eyeforpharma’s Online Marketing and eDetailing Europe Conference takes place. Quite simply, this is your opportunity to eliminate months of timeconsuming research and costly trial and error. Instead, we invite you to fast-track and spend two days learning from the best in the business.

Join us in Berlin and discover exactly how profitable the new era of electronic communication can be for you and your products. Together with your peers, come and examine a whole range of innovative marketing opportunities – and decide which ones are most valuable when you come to redefine your own promotional strategies.

So come to the Conference, and that’s exactly what you’ll learn.

Take a look at our list of speakers, and we think you’ll be impressed GSK ** Novartis ** Bayer ** Sanofi-Aventis ** Novo-Nordisk and Schering AG, to name but a few. Moreover, you’ll understand exactly how useful this event is going to be. We’ve assembled a truly powerful group of pharma figures: all of them specialists, whose ahead-of-the-curve, hands-on, real life experience of using electronic communications for gain is delivering significant revenue. Together, our experts will deliver knowledge, expertise, facts and data that are of immediate use to you in shaping your own eDetailing and online marketing campaigns, and maximising the ROI.

As the sessions unfold, you will navigate through a series of fascinating case studies, presentations, discussion forums and practical workshops, learning something new at every turn. You’ll be able to benchmark your own strategies against those of your peers and understand why it’s so vital to define your business strategy before you go talking to vendors. And specifically, you’ll hear how pharma companies are using their new tools to create competitive advantage in the field – and across the board – to:

• Boost sales and increase sales force effectiveness

• Cut promotional costs

• Revolutionise customer relationships

• Increase market reach

• Leverage marketing and CRM assets to significantly increase revenue

• Seize opportunities for success in the eDetailing market

Everything you need to refine your own business case to gain long-term competitive advantage and full ROI: a comprehensive examination of what’s important and how to succeed. When you come to examine the full Conference Agenda, you’ll see we’ve also incorporated additional presentations, panel sessions and discussion forums to give you the low-down on troubleshooting... long-term eBusiness strategies... organisational processes... management buy-in... integration of online channels...implementation and ROI analysis... and much more.

If you have time for only one pharma marketing event in 2006, this is an excellent choice. In addition to the knowledge-packed presentations, there’s also plenty of networking time for you to make useful connections. Plus we invite you to visit The Solutions Zone, where you can road-test the latest technology.

Register today to make sure you’re a market leader not a chaser! And the sooner you register, the cheaper it is to attend. Turn to the registration page to see the full list of discounts.