3rd eCommunication & Online Marketing Summit

Following on from the Industry-Leading sold out 2007 show, 2008 promises to take the discussion to the next level with the most cutting-edge alternative marketing innovation best-practice from product directors and the leading experts from pharma eMarketing. 3rd eCommunication & Online Marketing Summit will improve your:

Resource Allocation and Multi-Channel Integration: The burning issue of peoples minds: how to get the balance right between eCommunications and traditional channels?  Are there competence based systems for making sure the whole marketing campaign works together and complements sales.

Physician Relationship Marketing and eDetailing: With sales force reps decreasing in numbers and efficiency, the move to relationship marketing and boosting the return on eDetailing are unquestionably a major focus of Pharma.

Talking with your patients through Web 2.0 and New Media: Possibly the murkiest area of healthcare at the moment, Pharma needs to know how to leverage the exceptional power of Web2.0, online communities and engaging new media.

Search Engine Optimization  and Search Engine Marketing: How to triumph in eSpace.  This is a highly competitive, emerging area that could make the difference to a brands marketing campaign.

Web Analytics and eMeasurements across channels: Datamining, building useable websites from captured data and measuring the impact of eChannels are a preoccupying problem for everyone involved and only hard facts will help.

In 2007, we hosted a spectacular event which attracted over 250 eMarketing VPs, Managers and Directors. The 2008 event will follow on from its incredible success and reinforce the eyeforpharma event as the biggest and best in the whole of North America. No other conference can guarantee you the insights, the knowledge and the networking you need to improve your marketing innovation excellence.

You will also have opportunity to network with over 400 pharma executives over two days of knowledge-sharing, as it is co-located with our 5th annual Patient Adherence & Persistance conference.

For the latest programme information please email iwakeling@eyeforpharma.com or call +44 20 73 75 7522 or 1800 814 3459 x 202.

Summit at a glance

Wednesday 22nd October: Pre-Day Search Engine Optimisation Workshop Led by Search Engine Optimization experts and designed for those at all-stages of their SEO development, this is the best place to get advice on how to implement Search Engine Marketing and create successful online search strategies and capabilites.

Thursday 23rd October: Day 1 Keynote Opening Address Resource Allocation and Multi-Channel Integration Physician Relationship Marketing and eDetailing Super Panel Session Interactive Workshops Talking with Customers Through Web 2.0 & New Media Networking Drinks Reception

Friday 24th October: Day 2 Interactive Roundtables Search Engine Optimization and Search Engine Marketing Super Panel Session Web Analytics and Measurements Across eChannels Closing Remarks and Summary