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Following
on from the Industry-Leading sold out 2007 show, 2008
promises to take the discussion to the next level
with the most cutting-edge alternative marketing innovation
best-practice from product directors and the leading
experts from pharma eMarketing.
3rd eCommunication & Online Marketing
Summit will improve your:
- Resource Allocation and Multi-Channel
Integration: The burning issue
of peoples minds: how to get the balance right between
eCommunications and traditional channels?
Are there competence based systems for making sure
the whole marketing campaign works together and
complements sales
- Physician
Relationship Marketing and eDetailing:
With sales force reps decreasing in numbers and
efficiency, the move to relationship marketing and
boosting the return on eDetailing are unquestionably
a major focus of Pharma.
- Talking
with your patients through Web 2.0 and New Media:
Possibly the murkiest area of
healthcare at the moment, Pharma needs to know how
to leverage the exceptional power of Web2.0, online
communities and engaging new media.
- Search
Engine Optimization and Search Engine Marketing:
How to triumph in eSpace.
This is a highly competitive, emerging area that
could make the difference to a brands marketing
campaign.
- Web
Analytics and eMeasurements across channels: Datamining,
building useable websites from captured data and
measuring the impact of eChannels are a preoccupying
problem for everyone involved and only hard facts
will help
In 2007,
we hosted a spectacular event which attracted over
250 eMarketing VPs, Managers
and Directors. The 2008 event will
follow on from its incredible success and reinforce
the eyeforpharma event as the biggest and best in
the whole of North America. No other conference can
guarantee you the insights, the knowledge and the
networking you need to improve your marketing innovation
excellence.
You will
also have opportunity to network with over 400
pharma executives over two days of knowledge-sharing,
as it is co-located with our 5th annual Patient Adherence
& Persistance conference.
For the
latest programme information please email mwalker@eyeforpharma.com
or call +44 20 73 75 7201.
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