 |
 |
|
|
|
|
|
|
|
|
|
|
2nd
Annual eCommunication & Online Marketing Summit - Timed
Program
|
Day
1 – November 12 |
| 8
. 00 |
Pre-conference
registration and light breakfast |
| 8
. 5 0 |
Chairman's
Opening Speech
Mark Bard , President
, Manhattan Research |
| |
Session
One: Communicate with Doctors: Physician Relationship
Marketing |
| 9
. 0 0 |
How
to extend the lifecycle of online activity and retain
your most dedicated customers
Kelly
Beyer , Lead, eBusiness, Bayer Healthcare Pharmaceuticals
|
| 9
. 3 0 |
Physician
Relationship Marketing: ‘e' is not the centre of the
universe
Bob
Harrell , Director, eMarketing , Shire |
| 10.0
0 |
Accelerate
product adoption and grow peer advocacy with online
marketing
Jerry Maynor , Cegedim
Dendrite |
| 1
0 . 3 0 |
Coffee
Break |
| |
Interactive
Workshops
|
| 11:00
|
Skura
Workshop
How
Next Generation Closed-Loop Marketing (CLM) Can
Maximize Your Sales: Meeting the Challenges of Hyper-competition
|
| Foresee
Results
Diagnosis
Customer Satisfaction: A Prescription of Measuring,
Managing and Improving the Web Channel |
|
Klick Communications
Maximizing Website Utility and Optimizing the User
Experience
|
| Prospectiv
5
Critical Strategies for Pharmaceutical Marketers to
attract, engage, and acquire new customers online
|
| 12:30
|
Networking
Lunch |
| 13:30
|
Trends
& Insights: Cracking the Online Physician Code
Tim
Killenberg, Vice President of Strategic Accounts,
WebMD |
| 14.00
|
Beyond
eDetailing: Achieve True Integration of eMarketing
with Field Sales to Reach Hard-to-See Physicians Effectively
Mark
Gleason , Sr. Vice President Corporate Development,
Aptilon Corporation |
|
14:30
|
Coffee
Break |
| 1
5 . 1 0 |
Super
Panel: eDetailing: Innovate Or Die?
Moderated
by:
Mark
Bard, President, Manhattan Research
Panelists:
John
Fish, Sr. Director, Global IS Innovation ,
Astra Zeneca
Linda
Holliday, Founder , Medical Broadcasting
Company
Craig
DeLarge, Associate Director, Novo Nordisk
Steve
Smith, Chief Strategist, So -net M3
Jason
Appel, Sr. Marketing Manager , Sanofi-Aventis
|
|
1 6
. 20 |
Chairman's
closing remarks |
|
|
16.30
|
Networking
Party |
|
|
18.30
|
End
of Day 1 |
|
|
Day
2 – November 13 |
| 8.00
|
Pre-conference
registration and light breakfast |
| 8.40
|
Chairman's
Opening Remarks
Craig
DeLarge, Associate Director, Novo Nordisk |
| |
Session
Two: Connect with Patients |
| 8.5
0 |
Shots
on Goal – How to increase your opportunity for success
Blane
McMichen , eMarketing Consultant , Eli Lilly
|
| 9
. 2 0 |
Patients
2.0 – Welcome to your new customer
Brian
O'Donnel l , Executive VP of Interactive Services
, Klick Communications |
| 9.50
|
Online
Video – Must See TV?
Marjorie
Martin , General Manager, Health , About.com |
| 10
. 20 |
Coffee
Break |
| 1
0 .50 |
Learn
how to create, measure, interpret and evaluate your
online marketing campaign
Aaron
Uydess , Senior Manager, Novo Nordisk |
| 11.20
|
How
to Use Online Communication Tools to Influence the
Patient-Physician Dialogue
Steve
Davis , Vice President, Product Management , Marketing
Technology Solutions |
| 11.50
|
Lunch
|
| 1
2 .50 |
Panel:
Overcome the Regulatory and Strategic Hurdles to Successful
Pharma Monitoring and Marketing
Jim
Nail , Chief Marketing Officer, TNS Media Intelligence/Cymfony
John
Serio , Partner, Seyfarth Shaw LLP
Fard
Johnmar , Founder, Envision Solutions
Senior-level
Pharma panelist TBC
|
| 13.50
|
Navigate
the Regulatory Landscape while Maximizing the Value
of your Brand
Preeti
Pinto, Executive Director of Promotional Regulatory
Affairs, A straZeneca
|
| 14.20
|
Super
Media Super Panel
Ben
Heywood , CEO, PatientsLikeMe
Dan Palestrant , CEO, Sermo
Scott Reese , SVP, Group Creative Director, Digitas
Scott
McQuigg , CEO, Peer Clip |
| 15.20
|
Chairman's
Closing Remarks |
| 15.30
|
End
of Summit Refreshments |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Networking Party Sponsor:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
