| The
2007 eCommunications & Online Marketing event
saw 275 senior-level pharma delegates meet to discuss
the hottest topics and share the most cutting-edge
strategies in physician and consumer online marketing.
In
order to learn more about how to get involved in the
2008 event, visit the website: 2008
event website
or
contact:
Mark
Walker
eyeforpharma
mwalker@eyeforpharma.com
+44
207 375 7201
...Latest
News...
Social Media Panel
We've brought
together three of the most innovative bleeding-edge
companies to give you real-life examples of how to
draw value from social media tools. These are the
guys that you've been telling us you want to hear
more from
- Ben Heywood, CEO,
PatientsLikeMe
- the online patient community that everyone is
talking about…
- Dan Palestrant,
CEO, Sermo
- the online community for physicians.
who have just signed up Pfizer…
- Scott Reese, SVP,
Group Creative Director, Digitas
- will present some of the work
they've been doing on ground-breaking social community
site Celebration Chain for Arimidex…
- Scott McQuigg, CEO,
Peer Clip - a new online tool enabling
physicians to organize and share medical information
This panel
will be joined by industry clients keen to share the
experiences they've had with social media tools
...Latest
News...
Right
now we have representatives from all the major Pharma
companies
Register
NOW here
Marketing
Innovation
The challenges
in the eyeforpharma eCommunications & Online Marketing
Summit will bring together a top selection of Pharma
specialists and experienced professionals to share
their knowledge, to share their views and present
on the hottest topics around eMarketing and Social
Marketing.
Check out
a few of the top-line speakers:
John
Fish , Sr.
Director, Global IS Innovation, AstraZeneca
Bob
Harrell, Director, eMarketing, Shire
Craig
DeLarge, Associate Director, eMarketing,
Novo Nordisk
Christoph Ferse, Global
eMarketing Director, Bayer Healthcare
Preet
Pinto, Exective Director, AstraZeneca
Linda
Holliday, Founder, Medical
Broadcast Company
Erik
Hawkinson, Lead, eBusiness, Bayer
Healthcare
Blane
McMichen, eMarketing Consultant, Eli
Lilly
Download
the brochure
The
topics below will be covered at our unique conference:
Understand
the importance of ‘e' strategies as part of a broader
cross channel integrated marketing strategy
Hear a strategic approach to eDetailing
as a complimentary component of an integrated physician
relationship marketing campaign
Create genuine two-way interaction with physicians
to meet their needs and exceed their expectations
to evaluate, monitor and interpret you online
marketing campaign
: Monitor and interpret
user-generated content from social networks, blogs
and forums to enhance your marketing strategy
: Understand
how to harness and interpret the power of social media
to ensure you brand leads the way
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