Leverage new digital channels: enable real communication with HCPs and stakeholders
New advancements in digital marketing: Learn how to utilize new sources of marketing like Electronic Health/Medical Records (EMR/EHR), 2D barcodes, ePrescribing, and the future Pharma 3.0. Model
Improve patient communications: Provide relevant content and give feedback to engage with your consumers where they are
Improve HCP engagement: Discover the latest HCP digital communications strategies to engage with HCP'sby understanding their unique clinical, professional and personal needs
Create consistency through integration: Learn how top pharmaceutical marketing executives have integrated the new digital marketing channels with the traditional and what it has meant for their bottom lines
Developments in analytics: Evaluate recent breakthroughs in analytics that provide clarity on the mystery of the ROI for new digital channels, as well as proven customer segmentation strategies
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Digital marketing in action: Case Studies from leading pharmaceutical executives at Sanofi, Bayer, Takeda, BMS, Pfizer, AstraZeneca and Merck detailing the innovative steps they have taken to stay ahead of the curve
Hear from leading Pharma experts, including:
Eyeforpharma's flagship U.S. pharma marketing event is back for its 6th year!
The 6th annual Digital Innovation in Pharma Summit is here to bring you a plethora of fresh topics that will keep you ahead of curve on all the innovative and exciting developments in pharma digital marketing, such as:
Electronic Medical/Health Records: Leverage this emerging channel to reach physicians and provide them with relevant information
ePrescribing:How to best utilize this market and stay ahead of competitors
Gamification: Hear what the American Heart Association has done in gaming, as well as useful app development case studies
Pharma 3.0: With a 78% increase in spending on Pharma 3.0 in 2010, find out how to make your marketing strategy more customer centric
2D Barcodes: How to effectively utilize this emerging marketing channel in pharma by learning what has worked best in other industries
See video from our 2010 meeting with Christine Coyne, Senior Product Director at Endo Pharmaceuticals, on direct to consumer marketing and the right time to involve key stakeholders in marketing efforts
Learn the latest in integrating your marketing channels:
Content is King: Learn content marketing strategies that will provide useful information to your customers and allow you to engage more effectively
Integrate your multi-channel digital marketing strategy to create a 360 degree product and customer view
Applied new statistical analysis of what the most successful digital pharma companies have been doing and how those numbers can be applied to your company
Is this working? Hear successful case studies on mobile and social media engagement and learn what has worked and what has not over the past year
See video from our 2010 meeting with Mark Lightowler, Global Brand Director at Novartis, speaking about the power of storytelling in engaging customers with your brand
93% of attendees from last years' event said they would recommend the event to a colleague or friend
As past attendees know, the Digital Innovation in Pharma Summit is known for its unrivalled networking opportunities with its senior level attendees and solution providers. Pharma marketers flock here to:
Develop key relationships with thought leaders in the digital space
Hear fresh and innovative solutions to push your digital marketing and communications strategy forward
Meet solution providers that hold the answers to your most pertinent digital problems
