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Leverage new digital channels: enable real communication with HCPs and stakeholders

  • New advancements in digital marketing: Learn how to utilize new sources of marketing like Electronic Health/Medical Records (EMR/EHR), 2D barcodes, ePrescribing, and the future Pharma 3.0. Model
  • Improve patient communications: Provide relevant content and give feedback to engage with your consumers where they are
  • Improve HCP engagement: Discover the latest HCP digital communications strategies to engage with HCP's by understanding their unique clinical, professional and personal needs
  • Create consistency through integration: Learn how top pharmaceutical marketing executives have integrated the new digital marketing channels with the traditional and what it has meant for their bottom lines
  • Developments in analytics: Evaluate recent breakthroughs in analytics that provide clarity on the mystery of the ROI for new digital channels, as well as proven customer segmentation strategies

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  • Digital marketing in action: Case Studies from leading pharmaceutical executives at Sanofi, Bayer, Takeda, BMS, Pfizer, AstraZeneca and Merck detailing the innovative steps they have taken to stay ahead of the curve

Hear from leading Pharma experts, including:

Eyeforpharma's flagship U.S. pharma marketing event is back for its 6th year!
The 6th annual Digital Innovation in Pharma Summit is here to bring you a plethora of fresh topics that will keep you ahead of curve on all the innovative and exciting developments in pharma digital marketing, such as:
  • Electronic Medical/Health Records: Leverage this emerging channel to reach physicians and provide them with relevant information
  • ePrescribing: How to best utilize this market and stay ahead of competitors
  • Gamification: Hear what the American Heart Association has done in gaming, as well as useful app development case studies
  • Pharma 3.0: With a 78% increase in spending on Pharma 3.0 in 2010, find out how to make your marketing strategy more customer centric
  • 2D Barcodes: How to effectively utilize this emerging marketing channel in pharma by learning what has worked best in other industries

See video from our 2010 meeting with Christine Coyne, Senior Product Director at Endo Pharmaceuticals, on direct to consumer marketing and the right time to involve key stakeholders in marketing efforts

Learn the latest in integrating your marketing channels:
  • Content is King: Learn content marketing strategies that will provide useful information to your customers and allow you to engage more effectively
  • Integrate your multi-channel digital marketing strategy to create a 360 degree product and customer view
  • Applied new statistical analysis of what the most successful digital pharma companies have been doing and how those numbers can be applied to your company
  • Is this working? Hear successful case studies on mobile and social media engagement and learn what has worked and what has not over the past year

See video from our 2010 meeting with Mark Lightowler, Global Brand Director at Novartis, speaking about the power of storytelling in engaging customers with your brand

93% of attendees from last years' event said they would recommend the event to a colleague or friend
As past attendees know, the Digital Innovation in Pharma Summit is known for its unrivalled networking opportunities with its senior level attendees and solution providers. Pharma marketers flock here to:
  • Develop key relationships with thought leaders in the digital space
  • Hear fresh and innovative solutions to push your digital marketing and communications strategy forward
  • Meet solution providers that hold the answers to your most pertinent digital problems
Get latest detailed agenda & full speaker line up
 
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