Speakers

Industry leading speakers carefully selected for their innovative work in healthcare

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Serkan Erkovan

Product Manager

Boehringer Ingelheim

Presentation Title: INDUSTRY PANEL: Corporate communications with Social Media and Mobile

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Serkan entered pharma industry with Boehringer Ingelheim Turkey in 2003 and successfully held cross functional roles with progressively greater responsibilities with history of achieving cost savings, enhancing system functionality and improving business processes. During business consultancy time; he had coordinated the local implementations of several sales & marketing projects and developed several award-winning projects in Key Opinion Leader Management and Customer Relationship Management. In 2011, he was appointed as IS Business Partner for Prescription Medicine, Consumer Health Care and Animal Health Sales & Marketing Businesses. Additionally, he's responsible for all Online Activities, Social Media Affairs and Information Protection & Governance. He's responsible for administration of local website, facebook and twitter pages and consulting business units for digital marketing projects, supplier management. Serkan holds an MBA degree from Kadir Has University, Istanbul and Business Informatics degree from Marmara University, Istanbul. More can be found at linkedin profile www.serkanerkovan.com

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Paul Johnson

General Manager, Global Pharma Solutions

IMS Health

Presentation Title: CASE STUDY: Using mobile analytics for point-of-decision support

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Paul Johnson is the leader of IMS HealthÕs Global Core Products, Product Management function. As part of this responsibility Paul leads the development of tools and capabilities to help IMSÕs clients, the worlds leading Pharmaceutical companies, maximise their return on investment in their information assets. His team leads IMSÕs focus on the creation of syndicated and customised Business Intelligence Solutions. Paul has over 25 years experience of serving the Pharmaceutical Industry, across a variety of roles, including GM of IMSÕs UK business, and Marketing, Product Management and Corporate Development leadership positions in both the European and American marketplaces.

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Roberto Ascione

President

Publicis Healthware International

Presentation Title: WORKSHOP: Mobile/Video/Social Media

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Background

  • Roberto started his career in 1996 when founded his own agency, Healthware Consulting, providing health informatics services. In 1999 he started up Healthware Technology and the following year Healthware Multimedia in partnership with Saatchi & Saatchi Healthcare.
  • In 2002 he became President and Managing Director of Healthware Group, specializing in a full range of services in digital healthcare communications.
  • In 2007 Healthware Group was acquired by Publicis Groupe becoming Publicis Healthware International (PHI). It was aligned under Publicis Healthcare Communications Group (PHCG), the largest and most innovative health oriented agency network in the world.
  • In the last two years two US based agencies (iMed Studios and Publicis eHealth Solutions) and one German agency (Digital District) were merged into Publicis Healthware International (PHI) to further empower its regional and global reach.
  • Today Roberto, as President of PHI, leads a Team of more than 200 professionals primarily based in offices throughout Europe and the United States, all working together to serve both local and global markets and provide best in class marketing solutions across our three main service offerings.
  • Roberto is also a Board Member of Research and Education Organizations: Oncotech (Oncology), BioGene (post Genomics and Bioinformatics), Bio Ricerche 2010 (Biotechnology).

Experience

  • More than 16 years of experience in the consulting, media and communications industry.

Skill

  • Marketing & Communication, Account/Project Management, Digital, Business Development, e-Strategy, Strategy/Planning, Gastroenterology, Infectious diseases/anti-virals, Medical devices, Nutrition/functional food, Oncology.

Education

  • Trained as medical doctor, he has a degree in Marketing and Communications.
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Ariel M. Salmang

International Digital Communications Director

Publicis Healthware International

Presentation Title: WORKSHOP: Mobile/Video/Social Media

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Background & Experience

  • More than 15 years of experience in the communications industry
  • His wide experience includes advertising, PR, strategic development, sales and business development and branding for clients including HP, Canon, ProSieben, StepStone, simyo, AstraZeneca, sanofi-aventis, Winthrop, Pfizer, BMS, Ferring, Merck, Boehringer-Ingelheim, Lilly, Janssen-Cilag and Knoll Pharma – both on the client and the agency side
  • He is the author of two books on the use of the internet in the medical field
  • He joined Publicis Healthcare Communications Group in 2008 and has since focused on introducing digital sales- and brand-drivers as well as digital evolution strategies for numerous healthcare brands
  • Degree in Law from University of Munich

Areas of Expertise

  • eHealth, mHealth, digital strategy development and change management, client service management, business development, planning, web marketing, web advertising, eLearning, workshop management and public speaking
Get the complete agenda & speaker lineup instantly via email
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Get the complete agenda & speaker lineup instantly via email
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Get the complete agenda & speaker lineup instantly via email
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Get the complete agenda & speaker lineup instantly via email
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Timothy Moore

Principal

Capgemini Consulting

Presentation Title: Closed Loop Marketing

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Key Competencies

  • Deep expertise in closed loop marketing strategy and implementation
  • Large scale transformation program management
  • Sales and marketing transformations
  • Executive coaching (certified coach)
  • Leadership development , team development and performance management

Qualifications

  • BA College of William & Mary
  • M.B.A. Xavier University
  • Post Doc Certificates, Wharton School of Business, INSEAD School of Business, Center of Creative Leadership

Industry Experience

  • 20 years of industry experience in sales, marketing and leadership development
  • Closed loop marketing strategy development and implementation

Industry and Consulting Experience (Extract)

Closed Loop Multichannel Marketing - Led the CLM transformation at leading Pharma:

  • Launched 20+ brands with interactive , differentiated content
  • Developed 5 year CLM strategy and roadmap w/ 300 stakeholders
  • Delivery of enhanced sales capabilities to over 6,000 field representatives and sales leaders - including: Tablet PC s, new SFA, CLM software, and associated selling skills
  • Developed infrastructure to capture customer interaction data and customer feedback across all brands and channels in a single repository to be surfaced in a one stop dashboard
  • Led launch of a multi channel campaign management system
  • Developed and led governance across program, to deliver progress on 80+ integrated projects across 13 work streams, against the 4-year transformation roadmap
  • Integrated tablet detailing & e-signature into two (SFA) tools

Executive Coaching for Senior Execs - 360 feedback, self awareness, effectiveness, people development and strategy developement

Closed Loop Marketing Strategy and Implementation- Midsize Specialty Pharma. Led the strategy development and implementation of 4 year roadmap

Closed Loop Marketing Strategy Assessment Europe- Leading Pharma

Sales Strategy

  • Assisted leading pharma to develop new sales strategy coordination process for 8000+ field reps. Drove more than $50 M incremental sales, less than 12 months, by dramatically increasing field force targeting, coordination and collaboration
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Paul de Roos

Medical Doctor

Presentation Title: STAKEHOLDER PANEL: The demands of today's physician

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Paul de Roos, Medical Doctor, 32 years old, 2 years of work eperience in the field of Neurology, recently migrated from The Netherlands to Sweden to persue my specialisation in neurology there. Former student activist in the field of Medical Education, active user of social media and trainer of soft skills. I founded an international network for students/young professionals training leadership skills, an annual international leadership summer school (70 participants, 14 trainers, 2012 = 5th edition), an annual international summer school on Parkinson's Disease for healthcare students (uniting academic education, leadership training concepts and patient activism into one event -- 4th edition in 2012).

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Francis Namouk

CEO

Streaming Well

Presentation Title: Engage patients and physicians to learn from one another with online video

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CEO and co-founder at Streaming Well: a health video channel and publisher reaching millions of patients and healthcare professionals across the UK, Europe and Worldwide. Streaming Well produces health education videos and delivers them to target audiences through its distribution relationships with trusted online health channels. Previously creative director at Everyday Health, Francis was instrumental in the development of a number of online properties in the health and wellness sectors, producing content and advertising-based services across a portfolio of over 25 websites. He has over 8 years of professional experience in the healthcare Pharma industry, wellness, diet and fitness sectors. He has an MFA in Design and Technology from Parsons School of Design, New York.

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Geert Coppens

CEO

Instruxion

Presentation Title: TBC

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More information coming soon...

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