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Taking CLM to the next level - Your exclusive guide to achieving a truly customer-led approach

CLM CoverCLM systems are the latest "silver bullet" in pharma, change your sales approach, use CLM and watch the money roll in. The benefits of CLM are numerous and well known, however there's one topic rarely touched upon - once you've made the decision to go CLM, how do you implement it?

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Taken from interviews and in-depth insights from Philippe Kirby & Steve Allen of Merck, this comprehensive guide will take you on the journey from CLM adoption to full implementation:

  • How to go from that initial green light to having a fully implemented, populated and working CLM system within your organisation
  • Understand which decision makers you need to engage with, to the technical installation and roll out, right through to the training and ensuring cultural "buy-in"
  • Plus, understand how to change sales meeting mindsets to avoid slipping into old habits on new platforms and achieve a fully integrated approach

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Would love to know what you think of it.

Paul

Paul Simms
Chairman
eyeforpharma
psimms@eyeforpharma.com