Changes to the way the pharma industry goes to market and sells have been mooted for years but so far change has been slow. Experts believe a tipping point is approaching which will see a critical mass of organizations respond to the realities of the new landscape before the end of the decade. Tomorrow’s Salesperson covers the concepts and struggles of the new era, to prepare companies and aid them in implementing the changes successfully.
The paper covers:
An extract from the piece:
“A radically new approach proposes an electronic marketplace which transforms reps into entrepreneurs in charge of their own micro-businesses, with success determined both by their expertise in key specialty areas and their proven ability to interact with HCPs.”