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TURN YOUR INNOVATIVE IDEA INTO BUSINESS SUCCESS

TURN YOUR INNOVATIVE IDEA INTO BUSINESS SUCCESSIn today's world of technological marvels, it's never been a better time to be a pioneer, a disruptor, an innovator. However despite our 21st century appetite for pushing boundaries, it's often still a challenge to grow and nurture these ideas in established companies.

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Featuring interviews and insights from some of the industry's most creative marketers, including PHILIPPE KIRBY (MSD Europe Inc.), JAMES MUSICK (Novartis) and JOHN PUGH (Boehringer Ingelheim), our whitepaper is both a love letter to innovation and a constructive guide. Our guide will help you to:

  • Flesh out your idea - from initial concept to workable model.
  • Establish the business case for your idea.
  • Overcome the hurdles you might encounter in your attempts to get a radical idea properly considered.

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Would love to know what you think of it.

Paul Simms
Chairman
eyeforpharma
psimms@eyeforpharma.com