THE IDEA EXCHANGE ROUNDTABLES:

At the CEE Congress, you’re more than just a delegate – you’re also a contributor to the content! Our Idea Exchange Roundtables are small discussion forums where you can sit down with peers and pool your professional experiences and expertise on a range of topics that are pertinent to your day-to-day responsibilities. It’s a great opportunity to gain – and provide – insights, brainstorm, learn best practices – and make useful new contacts.

The 10 roundtable discussion topics are:

1. Maximise market access opportunities and overcome potential pitfalls for entry
   
   
2. Get the price right! Discuss optimum pricing strategies for the CEE market
   
   
3. Make your CRM investment work for you! Understand how to optimise your CRM system by managing change, getting the right technical support and training your reps in the right way
   
   
4. The ROI conundrum: Find out how to measure the ROI on your promotional activities
   
   
5. It’s all about the data! Get best practice solutions on how to identify what data you need, where to find it and how to use it
   
   
6. Customer-centric strategies: How to better understand your customers by harnessing market research and existing technology to gather intelligent data
   
   
7. How should you structure and deploy your sales force for optimal results? Hear how to identify the right sales force model for your market
   
   
8. How to build the business case for training and development. What is the ROI?
   
   
9. The integration of sales and marketing: Discuss how sales and marketing should work together for optimal results
   
   
10. Motivation is what you need! How do you motivate and incentivise your sales force and still boost your bottom line?

Country Close-Ups

Keen to discover how your colleagues – and competitors – handle challenges that are specific to certain key countries in Central and Eastern Europe? Then take part in our Idea Exchange Roundtables. Each one will explore opportunities and difficulties, making them ideal if you operate in these countries already, or are considering entry strategies. We promise you informative and in-depth discussions with people who share your professional concerns.

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