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PROGRAMME
2006 CONFERENCE
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CEE Pharmaceutical Congress 2004

Timed Programme
15th November

 

Pre-Conference Workshop - led by Dendrite-MDM

“Beyond call reporting - optimising activities of sales forces by utilizing sales management systems and other sets of data.”

1. Have you already implemented or are planning to implement an ETMS/CRM system?
2. Do you have large amounts of various important data pieces, yet when you want to utilize this data to make important decisions - it is often impossible for you to do so?
3. Do you consider “territory alignment” as a major headache for your organization?

If your answer to any of those questions is “YES”, Dendrite-MDM recommends that you attend this workshop.

During the workshop:

1. We will show you precise examples on how to take advantage of important pieces of data that your organization probably is already collecting.
2. Hands on experience with the latest Dendrite’s CRM application.
3. Case studies from Poland, Russia will be discussed and experiences from over six ETMS implementations in Central and Eastern Europe will be shared.

This interactive workshop will be lead by top Dendrite CRM experts:

Commercial Director, Dendrite
Country Manager, Dendrite Russia
Consulting Services, Dendrite UK

End of Pre-Conference Workshop & Refreshments


Pre-Conference
Day 1  |  Day 2


16th November – Conference DAY ONE!

Opening of the Conference
Chairperson: Wanda Lopuch - Dendrite

How the CEE pharmaceutical Landscape is evolving: identify your opportunities post EU Enlargement:

With 10 new member states in the enlarged EU competition is fiercer than ever and market dynamics are changing fast. Companies stand to lose or win market share in the short term and new strategies are needed yesterday! Hear how Novartis:

• Price their drugs to optimise reimbursement revenues
• Adapt their sales and marketing approaches to handle the challenges of parallel trade
• Are reclaiming market share from increasingly competitive generic manufacturers
• Have reengineered their sales force strategies to maximise profits in a rapidly evolving marketplace

Region Head Eastern Europe Middle East and Africa (EEMEA), Novartis AG

Get the price right! Optimum pricing strategies for the CEE market

• Discover the techniques leading companies use to calculate drug prices and secure co-payment status
• Learn how to strengthen your patent protection strategies to safeguard market share against generic producers
• Understand why new product launches are key to competing and beating generic competitors in the region
• Drive CEE revenues by building country-specific healthcare economics into your pricing processes

General Manager, Nycomed Poland

Market Focus: The innovative drug industry in Poland

Learn about:
• The reimbursement of innovative drugs in Poland
• The systems that are currently discouraging innovation of new drugs
• Positive value of innovative drugs
• The importance of innovative drugs and reasons for reimbursement list inclusion

President of the Board, The Association of Pharmaceutical Companies Representatives in Poland

Break & Exhibition (40 minutes)

Case Study: Overcome ongoing regulatory challenges in the post accession pharmaceutical market

• Expert advice on how to use the patent protection laws of the Future Medicines Legislation to increase product launches in CEE
• Find out how AstraZeneca Poland are managing the new opportunities and threats that new member states are facing as part of the EU
• Learn about the expected contribution of CEE pharmaceutical companies to the new EU market

Governmental Affair Director, AstraZeneca Poland

Parallel Trade between 25 countries – A larger and more complex problem than ever before

• Find out who is parallel exporting in CEE, and how this will affect the supply of drugs in the region
• The flipside of the coin – Learn about the effect of Southern European parallel imports entering the CEE market
• Learn about the rise of parallel trade in generics, its implications and impact on the price of your drugs

Consultant , IMS Health

Lunch & Exhibition (2 hours)

Lunchtime Workshop - led by Dendrite-MDM

“Beyond call reporting - optimising activities of sales forces by utilizing sales management systems and other sets of data.”

1. Have you already implemented or are planning to implement an ETMS/CRM system?
2. Do you have large amounts of various important data pieces, yet when you want to utilize this data to make important decisions - it is often impossible for you to do so?
3. Do you consider “territory alignment” as a major headache for your organization?

If your answer to any of those questions is “YES”, Dendrite-MDM recommends that you attend this workshop.

During the workshop:

1. We will show you precise examples on how to take advantage of important pieces of data that your organization probably is already collecting.
2. Hands on experience with the latest Dendrite’s CRM application.
3. Case studies from Poland, Russia will be discussed and experiences from over six ETMS implementations in Central and Eastern Europe will be shared.

This interactive workshop will be lead by top Dendrite CRM experts:

Commercial Director, Dendrite
Country Manager, Dendrite Russia
Consulting Services, Dendrite UK

New generic strategies for a new CEE generics market – The increase in non-branded generic models and its impact on your revenue!

• Learn how generic producers are maximising competitive pricing advantages by pursuing a non-branded generic strategy
• Discover why EU accession and the increased competition through mutual recognition process (MRP) is causing generic companies to consider a non-branded strategy
• Understand why the restrictions in healthcare expenditure will make it more viable to follow a non-branded generic strategy in CEE

Executive Director, Global Business Development, Pliva Croatia

Case Study: Defend your market share against generic producers

• Hear how Aventis Russia are increasing reimbursement revenue by proving the importance of evidence-based medicine and pharmacoeconomic results
• Find out how to use pre-marketing activity to build product awareness and excitement about your new launch
• Learn how to target, retain and sell to your customers that are considering a generic alternative
• Discover how to improve access by better communicating the clinical benefits of your drugs

Sales & Marketing Director, Aventis Russia

Break & Exhibition (35 minutes)
Market Focus: The Ukrainian Big Pharma vs. Generics battle

• Learn about the current status of the pharmaceutical market in Ukraine
• Benchmark Big Pharma multinational brand performance in the Ukrainian market
• Discover what factors patients use to distinguish between similar products on the Ukrainian market

General Manager, Pfizer Ukraine

Effectively sell and market generic drugs in new Europe

• Learn how Zentiva are pricing generic drugs in CEE to take full advantage of increasing reimbursement returns
• Find out about future growth opportunities for CEE generic producers and how to protect your company from western expansion

• Discover how to take full advantage in the parallel trading of generics including how to maximize sales in both export and host markets

Marketing Intelligence Director, Zentiva Czech Republic

Workshop led by Cegedim 4pm-6pm

2. How can you enhance your sales & marketing efficiency and effectiveness in CEE?

At this interactive focused workshop you will learn:
- How to compete in a growing market?
- How to improve your targeting and segmentation?
- How to reach the right physicians?
- How to better know your customers?
- How to be global and act local?
This workshop will be led by:

International Key Account Manager, Cegedim Pharma CRM Division

The next battleground – why everyone want a part of the CEE generics market

• Learn how mergers & acquisitions (M & A) allow you to benefit from the growth potential of generic manufacturers in CEE
• Top M & A guidance from an experienced investor on the optimal sizing and strategy of potential generic targets – and who is best placed to take advantage
• Expert advice on the best expansion strategy in CEE – focused or global

Analyst - Pharmaceutical Industry, Merrill Lynch

Judge the effectiveness of your sales force by implementing an SFE measurement system that work for CEE

• Learn how to integrate customer data region wide to identify company key performance indicators and analyze critical information using effective electronic territory management system tools
• Discover how to identify key regional key performance indicators that are relevant and useful to your company sales force across CEE markets
• Find out about the importance of doctor level data in the region, and the impact of its availability on the region

CRM Manager, Boehringer-Ingelheim Austria

End of day one and conference networking reception

Pre-Conference
Day 1  |  Day 2

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17th November - DAY TWO!


8.55 AM
Opening of Day two
Chairperson
Jonathan Gardner - The Chalfont Project

9.00 AM

Build trust to improve your image in CEE

• Learn about the importance of playing the media game in building trust and improving your image in CEE
• Identify the key regional stakeholders and NGO’s to partner with when implementing organizational change that will improve the access to your medicines
• Expert advice to improve your company image by selling the value of your medicines not just the product

Country Manager, Pfizer Poland

9.35 AM

Market Focus: Innovative and Generic strategies in the Russian market

• Discover the key strategic differences between Western and Russian pharmaceutical companies in the Russian market
• Learn about new sales and marketing strategies being used by both Western and Russian companies in the Russian pharmaceutical market
• Identify Russian pharmaceutical market challenges and key techniques to overcome them

Director of Strategic Marketing, Ottechestvennye Lekarstva Russia

10.10 AM

Break & Exhibition (40 minutes)

10.50 AM

Sales Force Motivation – so easy to say, so hard to obtain

• Practical advice on motivation techniques that will enhance team confidence and productivity in a more difficult CEE sales environment
• Learn how contracted sales personnel will boost team motivation, competition and company sales!
• Discover how manage the size of your sales team in CEE, and how to encourage every sales rep to sell more

Sales Director, Yamanouchi Poland

11.25 AM

Sales Force Optimisation: Remedies for tough times

• Learn how to optimise the productivity of your sales force by getting the right number of reps to promote your drugs
• Identify key factors to base optimum sales force size decisions on – without just following what your competitors do
• Practical analysis of how sales force optimisation challenges have been met and overcome in the Polish anti-infectives market

General Manager, MDM-Dendrite Poland

12.00 PM

Lunch & Exhibition (2 hours)
Lunchtime Workshop - led by Cegedim

How can you enhance your sales & marketing efficiency and effectiveness in CEE?

At this interactive focused workshop you will learn:
- How to compete in a growing market?
- How to improve your targeting and segmentation?
- How to reach the right physicians?
- How to better know your customers?
- How to be global and act local?

This workshop will be led by:
International Key Account Manager, Cegedim Pharma CRM Division

2.00 PM

Sponsors Speech

Cegedim

2.35 PM

Sponsors Speech

Update

3.10 PM Coffee & Exhibition (40 minutes)
3:50 PM

The role of leadership in building effective sales and marketing teams

• Identify the importance of and maximise the role of leadership in the effectiveness of your sales force
• Learn how to build up your sales and marketing teams gradually to improve performance
• Hear about the importance of brand leadership and people leadership in a successful CEE promotion strategy

General Manager, Richter Gedeon Romania

4:25 PM

Case Study: The Promofarm CRM Story

• Hear how Promofarm Russia is using CRM systems to increase sales force effectiveness by up to 25%
• Learn how to identify realistic targets for your CRM system
• Discover how to use CRM to develop the doctor / sales rep relationship
• Overcome the continuing drug promotion challenges in Russia

General Manager, Promofarm Russia
Marketing Director, Promofarm Russia

5.00 PM

Learn how to use new promotional models to sell more in a new CEE

• Simple advice on how to sell to existing customers in a new way, implementing a mix of Eastern and Western European sales models
• Learn how motivate and incentives your sales team to sell more in a competitive CEE sales environment
• Identify key techniques that will position you and your sales team to effectively combat a rapidly changing sales market

National Sales Manger, Aventis Slovakia

5:30 PM

Chairman’s Closing Speech and Close of conference

 
 
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