| ||||||||
|
Ensure long-term sustainability and benchmark your commercial strategy Brazil´s largest gathering of pharmaceutical executives is back for the 3rd year. This is the must attend senior level event with more than 30 Top Level Speakers and a completely revamped agenda to tackle the crucial issues for the industry right now. 200+ senior level Commercial, Sales & Marketing executives come together for exclusive keynote sessions, 4 focused sessions and unrivalled networking to engage in high level business discussions that will set the pace of the future of Brazilian Pharma! Main Topics:
Align to market momentum: Understand how the Brazilian market will continue to transform with further acquisitions, PPP strategies, biosimilars and new market regulations Commercial Models: Explore the evolution of the KAM model and hear real case studies on implementing customer and stakeholder-focused strategies Digital Media & Technology: Latest trends in digital marketing and social media - analyze how physicians and key stakeholders want to be approached and how they are embracing technology Marketing Excellence: Boost the point of sale with key trade marketing strategies, improve portfolio management and discover how Closed Loop Marketing (CLM) can boost loyalty Sales Force Effectiveness: Hear best local and international practices on coaching, training, talent management & KPIs – and create the best sales force in the industry 2012's conference has been completely revamped and now boasts:
With incredible networking opportunities and an outstanding agenda this conference is THE must attend for anyone involved in the pharmaceutical industry. The Commercial & Marketing Excellence Brazil 2012 Congress brings together industry leaders, innovators and experts to discuss the issues of this fast growing industry in Brazil. Looking forward to see you in Brazil,
|
|
|||||||
|
|