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Workshop 1:
CLM, data analytics e a nova força de vendas
- How CLM integrates marketing, BI and sales areas
- What is data analytics and its importance to business strategy
- The central role of sales force in customer qualification process
Ricardo Murer, Head of Operation, Agnitio LatAM
Workshop 2:
Actively Managing Your Sales Force in Times of Uncertainty
- What are the three factors that complicate the management of the sales force?
- Why the use of external consultants to develop strategies for sales force may have its days numbered? (And why this might be a good idea in the long term?)
- An alternative to the downsizing of your sales force (which in fact generate more profit and less headaches)
- Why the 'in-licensing' strategy is rarely a good idea to develop the business?
Julio Rocha, National Medical Promotion Manager, Merck Serono Brasil
Igor Dantas, Market Intelligence Manager, Lundbeck Brasil
Newton Velloso, Managing Director, SFE Trends
Steve Maughan, President, Cozmix Inc.
For more information contact:
Yessica Rodriguez - yrodriguez@eyeforpharma.com
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Group Discount
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Free Presentations
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Testimonials
Eyeforpharma events are definitely a fantastic opportunity to get to know all 'Best in Class' practices in place in the pharmaceutical market and get in touch with the worldwide pharma experts
Carlos Grzelak Jr. Glenmark Pharmaceuticals
Strength the networking, finding out and sharing best practices is one of the main reasons to participate at this event
María Victoria Szwed Janssen Cilag Pharmaceutical Co. Jonhson & Johnson
Eyeforpharma events in SFE always give me the huge opportunity to learn directly from other participants. The congresses provide Senior Management practical insights in Sales Force Effectiveness initiatives, already carried out successfully by pharmaceutical companies. I am always energized when I finished the seminars with more knowledge and focused direction
Klaus Kuchen Grünenthal Regional Head Office
I have had the opportunity and the privilege to participate in the congresses organized by eyeforpharma since its first edition.
They have successfully filled an area of expertises previously lacking in our region and created a forum to exchange and discover best practice in the pharmaceutical industry, they push all the participants to challenge their paradigms and to seek new horizons of excellence...
I recommend them extensively, not only with the purpose of being up to date with the latest trends on marketing and sales force effectiveness, but also to gain the additional and very desirable benefit of networking at a regional level. We could say that this is a congress where the industry is not a guest nor sponsor, but is the protagonist and guest of honour
Giovanny León Novartis
Eyeforpharma events have an undeniable prestige in Europe and begin his career in America. This prestige have succeeded thanks to the practicality they bring to the most current issues that concern those who work in a business world so turbulent in recent years, as is the pharmaceutical industry.
This is a forum where executives, mostly from sales and marketing from our companies can find different perspectives on issues that we face every day.
Of course Eyeforpharma is also an excellent forum for networking and create relationships between the various "actors" that compose the drug chain.
Israel García Almirall México
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