eyeforpharma Barcelona 2014 is the world’s largest meeting of commercial pharma executives, now in its 12th year, the conference will aim to demonstrate real innovation and real value for your customer. To find out about the key topics and top speaker line-up download your brochure here
Build value with your customer in an era of climate change:
Understand how you can deliver true value to physicians, patients, payers and non-traditional stakeholders.
Evolve to meet the needs of today’s customer:
how to put in place the right training, systems and tools to stand out, incorporate KAM and ultimately build fruitful long-term customer relationships.
Marketing Achieve true multichannel:
with better-leveraged digital, synchronised channel selection and cross-company implementation - whilst maintaining innovation with your core team
Presentation Title: TBC
“EFPIA represents the research-based companies. The first point in our “vision” document is that EFPIA members are committed to show the added value of their products. This is increasingly important. And it not includes added value to patients, but also to care-givers, health systems and payers. My industry has many customers to care about.”
Chief Patient Affairs Officer
Presentation Title: TBC
“This meeting provides a unique opportunity and forum to discuss Patient-Centricity, which is probably one of the most fundamental changes in the pharma industry today and in the near future”
Everyone in the right place: The entire is here. In Barcelona. Just once a year. Don’t be the only one missing out.
An agenda focused specifically for you: Global best practice at your fingertips with access to 3 focused tracks, you’ll gain more knowledge in just 3 days than from weeks of market research.
Industry leading speakers: 80+ corporate experts have been hand-picked to share their experiences so you can make even better corporate decisions. Learn from the likes of Roche, Novartis, Pfizer, Astellas and many more!
New relationship opportunities: Meet the elite of the industry and network with key decision makes from sales, marketing, digital, KAM, customer innovation and regulatory.
No Sales Pitches: Barcelona is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.
Insightful debate: The best opportunity to get involved in the Q&A panels debate to discuss with your industry peers how adding value to your customer is evolving and what you need to do next!
Networking: Learn from your corporate peers with over 24 hours of best practice and future strategy planning. From global leaders of innovation, customer, digital and marketing to sales, KAM, analytics and training.
Worldwide Speakers: Industry experts from all over Europe, America and even Emerging Markets come to share their wealth of experience with you. This really is the place to find out what is going on in every corner of the pharma world.
Exhibition: Time to go shopping. See how more than 80 solution providers have evolved to cope with this new era – and take your pick.
We're always looking for feedback on the programme so please feel free to contact us on the below details.