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Join Europe’s largest commercial pharma meeting of 1000+ industry leaders focused on commercial innovation, customer centricity and patient engagement.

  • Novartis
  • Sanofi
  • Janssen
  • LEO Pharma
  • GSK
  • Lundbeck
  • Lilly
  • Teva
  • UCB
  • AstraZeneca
  • Pfizer
  • Novo Nordisk
  • Mylan
  • AbbVie
  • Bayer
  • Beoriger Ingelhiem

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Europe’s most influential speaker faculty

Join 80+ Industry leaders and key stakeholders for what will be 2017’s most influential pharma meeting. Download the brochure to receive the full speaker line-up

Richard Francis



Greg Behar

Nestle Health Science


Pascale Witz

Sanofi and GE Healthcare

Former Executive Committee Member

Esteban Plata


President International, Western Europe & Canada

Marc Princen


President, Europe & Canada

Anders Tullgren

Bristol-Myers Squibb

President, Intercontinental

Susan Herbert


Executive Committee, EVP Marketing and Strategy

Peter Guenter


Executive Committee, EVP and GM, Diabetes & Cardiovascular

Brian Otis

Verily (Google Life Sciences)


Tim Kneen


Executive President - Europe & Canada

Ryan Olohan

Google Inc.

National Industry Director, Healthcare

Gerard Akkerhuis

Daiichi Sankyo Europe

Senior Vice President Affiliate and Brand management

Gregory Miller


Global Head of Innovation

Lisa Egbuonu-Davis


Vice President, Global Patient Centered Outcomes and Solutions

Marco Mohwinckel


Global Head Janssen Solutions and Janssen Healthcare Innovation

Sir Andrew Dillon


Chief Executive

Wim Goettsch


Secretariat Director Chairman

Kawaldip Sehmi



Ananda Plate

Myeloma Patients Europe


Francesco De Lorenzo

European Cancer Patient Coalition


Exclusive Highlights – Build Trust Through Partnerships

Barcelona 2017

Commercial model innovation
The future commercial team
Customer engagement
Digital transformation
Talent and training
External collaborations and patient partnerships

Why Barcelona?

Barcelona' is not a normal conference. Our mission is to create the mass movement we need across the pharma industry to provide the step change in trust, reputation and stakeholder-led decision making that we seek. 2017 will guarantee:

  • Collaborative setting: In 2017, our aim is to ensure your key stakeholders are present to advance partnerships with healthcare, technology, patients and patient associations
  • An inspiring agenda: As you undergo a commercial evolution we will provide 3 targeted tracks, intimate workshops and stakeholder sessions to help direct your journey
  • 1000+ in attendance: If you are looking for one commercial meeting to attend in 2017, Barcelona will be sure to give you the most senior networking opportunity possible

What our Delegates are saying

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Join the Barcelona 2017 community

Stay updated, receive the latest content and download your brochure here

If you are interested in eyeforpharma Barcelona please contact us on the below details.

Hayley Dunn

Hayley Dunn

Director, Europe

Phone: +44 (0) 207 375 7236


Ben Parkes

Ben Parkes

Global Project Director

Phone: +44 (0) 207 422 4346


Nicky Williams

Nicky Williams

Global Project Director

Phone (US): +44 (0) 207 375 7225


Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown