Your Customer is in Charge

See who is attending Barcelona 2016 →


eyeforpharma Barcelona will set the vision for your 2020 plans. As your customer takes charge this meeting will enable you take the steps you need to become their partner of choice. The conference will aim to demonstrate real innovation and patient centric solutions by following these four principles

  • Do it Right: Create a future-proof model which truly represents and reflects customer desires. Fill it with strong ethics, standards, cross-functional communication and a real sense of the value you provide
  • The Era of Empowerment: Incentivise your newly-trained sales force to engage key influencers, create ambassadors and drive a step-change in results – right the way through to patient outcomes.
  • A Bulletproof Core: Build the ultimate set of processes and systems to guarantee your core activities remain in permanently good health. Create KPI dashboards which encompass all channels to reflect the patient-oriented evolution of your company
  • Get Engaged: Listen, map and understand your customer to plot the decisive value proposition and become your customer’s natural partner of choice. Deliver education and services which build trust and parity with physicians and patients.


100+ Senior Level Pharma Speakers Including:

Mary Baker
Immediate past president
European Brain Council

Sir Michael Hirst
International Diabetes Federation (IDF)

Stephen McMahon
Interim Chief Executive Officer

Anne Beal
Chief Patient Officer

Gitte Aabo
President and CEO
LEO Pharma

João C.N. Rocha
Senior Vice President, Europe

Zinta Krumins
Managing Director, UK and Ireland
Boehringer Ingelheim Ltd

Alberto Grua
Member of the Corporate Executive Board, Chief Commercial Officer Europe, Australia, North America & Global Product Supply, Grünenthal Group

Tim Kneen
Executive President - Europe & Canada
Merck Serono

Why You Cannot Afford To Miss Barcelona:

"The Barcelona meeting's purpose it to provide a platform for the right people necessary to solve problems. No individual will determine & establish pharma’s role on their own – we need to create a movement by bringing everyone together & believing in something" Paul Simms, Chairman, eyeforpharma


Thought provoking debate: Global best practice at your fingertips with access to four focused tracks, you’ll gain more knowledge in just 3 days than from weeks of market research.


80+ Industry leading speakers: C-Suite, VP and Director level experts have been hand-picked to share their experiences so you can make even better corporate decisions.


Network with the elite of the industry: Global commercial decision makers from across the world to meet and learn in one place. Just once a year. Don’t be the only one missing out.


No sales pitches: Barcelona is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work.

Don’t miss out on Barcelona 2016

If you would like to register yourself or take advantage of our group discounts please contact us on the below details.

Blair Gottscho

Blair Gottscho

Head of Multichannel

Telephone: +44 (0)207375 7594
T: +44(0)2073757594
E: Click here

Hayley Dunn

Hayley Dunn

Head of Sales

Telephone: +44 (0)207375 7236
T: +44(0)2073757236
E: Click here

Daliya Wiens

Daliya Wiens

Head of KAM

Telephone: +44 (0)207375 7591
T: +44(0)2073757591
E: Click here