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Join Europe’s largest commercial pharma meeting of 1000+ industry leaders focused on commercial innovation, customer centricity and patient engagement.



  • Novartis
  • Sanofi
  • Janssen
  • LEO Pharma
  • GSK
  • Lundbeck
  • Lilly
  • Teva
  • UCB
  • AstraZeneca
  • Pfizer
  • Novo Nordisk
  • Mylan
  • AbbVie
  • Bayer
  • Beoriger Ingelhiem

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Europe’s most influential speaker faculty

Join 80+ Industry leaders and key stakeholders for what will be 2017’s most influential pharma meeting. Download the brochure to receive the full speaker line-up

Richard Francis

Sandoz

CEO

Greg Behar

Nestle Health Science

CEO

Pascale Witz

Sanofi and GE Healthcare

Former Executive Committee Member

Esteban Plata

AbbVie

President International, Western Europe & Canada

Marc Princen

Takeda

President, Europe & Canada

Anders Tullgren

Bristol-Myers Squibb

President, Intercontinental

Susan Herbert

Merck

Executive Committee, EVP Marketing and Strategy

Peter Guenter

Sanofi

Executive Committee, EVP and GM, Diabetes & Cardiovascular

Brian Otis

Verily (Google Life Sciences)

CTO

Tim Kneen

Merck

Executive President - Europe & Canada

Ryan Olohan

Google Inc.

National Industry Director, Healthcare

Gerard Akkerhuis

Daiichi Sankyo Europe

Senior Vice President Affiliate and Brand management

Gregory Miller

UCB

Global Head of Innovation

Lisa Egbuonu-Davis

Sanofi

Vice President, Global Patient Centered Outcomes and Solutions

Marco Mohwinckel

Janssen

Global Head Janssen Solutions and Janssen Healthcare Innovation

Sir Andrew Dillon

NICE

Chief Executive

Wim Goettsch

EUnetHTA

Secretariat Director Chairman

Kawaldip Sehmi

IAPO

CEO

Ananda Plate

Myeloma Patients Europe

CEO

Francesco De Lorenzo

European Cancer Patient Coalition

President

Exclusive Highlights – Build Trust Through Partnerships


Barcelona 2017

Commercial model innovation
The future commercial team
Customer engagement
Digital transformation
Talent and training
External collaborations and patient partnerships

Why Barcelona?

Barcelona' is not a normal conference. Our mission is to create the mass movement we need across the pharma industry to provide the step change in trust, reputation and stakeholder-led decision making that we seek. 2017 will guarantee:

  • Collaborative setting: In 2017, our aim is to ensure your key stakeholders are present to advance partnerships with healthcare, technology, patients and patient associations
  • An inspiring agenda: As you undergo a commercial evolution we will provide 3 targeted tracks, intimate workshops and stakeholder sessions to help direct your journey
  • 1000+ in attendance: If you are looking for one commercial meeting to attend in 2017, Barcelona will be sure to give you the most senior networking opportunity possible

What our Delegates are saying

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Join the Barcelona 2017 community

Stay updated, receive the latest content and download your brochure here

If you are interested in eyeforpharma Barcelona please contact us on the below details.

Hayley Dunn

Hayley Dunn

Director, Europe
eyeforpharma

Phone: +44 (0) 207 375 7236

Email: hdunn@eyeforpharma.com

Ben Parkes

Ben Parkes

Global Project Director
eyeforpharma

Phone: +44 (0) 207 422 4346

Email: bparkes@eyeforpharma.com

Nicky Williams

Nicky Williams

Global Project Director
eyeforpharma

Phone (US): +44 (0) 207 375 7225

Email: nwilliams@eyeforpharma.com

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown