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Europe’s largest and most influential pharma meeting

Where you become the destination and trusted guide for your customer and patients

For many years pharma has tried to be ‘customer-centric’; attempting to second-guess what their customers want, but at the same time failing to even agree on who they should really be addressing. But all this is about the change… Commercial success only comes by truly understanding the customer journey and providing a holistic, yet seamless experience that fully address customer needs.

That’s why eyeforpharma Barcelona has become the annual pilgrimage for pharma’s executives, patients and key stakeholders to come together and map out the roadmap for commercial success in 2018.

The Industry's chosen themes for 2018:

eyeforpharma Barcelona 2018, brings you 9 conferences in one, to discuss the key issues effecting pharma in 2018 and beyond. This year we bring you unrivalled expertise, patient insights, real-world data – the building blocks to deliver innovative and complete healthcare solutions, to make a real difference to the lives of patients and customers.

Keep updated with the full agenda and speaker line-up here

Full agenda | Speaker faculty | Group discounts

C-Suite Keynote Speakers

Joaquin Duato
Joaquin Duato

Johnson & Johnson

WorldWide Chairman, Pharmaceuticals

Sebastian Guth
Sebastian Guth

Bayer Pharmaceuticals

Executive Vice President and Chief Marketing Officer

Christi Shaw
Christi Shaw

Lilly Bio Medicines

Senior Vice President & President

Rob Koremans
Rob Koremans

TEVA Global Specialty Medicines

CEO & President

Paul Perrault
Paul Perrault

CSL Limited

CEO

Giles Platford
Giles Platford

Takeda

President, Europe and Canada Business Unit

Kabir Nath
Kabir Nath

Otsuka USA

President & Chief Executive Officer

Julie Gerberding
Julie L. Gerberding

MSD

Executive Vice President and Chief Patient Officer, Strategic Communications, Global Public Policy, and Population Health

Nathalie Moll
Nathalie Moll

EFPIA

Director General

Milind Kamkolkar
Milind Kamkolkar

Sanofi

Chief Data Officer

Andrin Oswald
Andrin Oswald

Gates Foundation

Director, Life Sciences Partnerships Global Health

Ameet Nathwani
Ameet Nathwani

Sanofi

EVP & Chief Medical Officer

See Why Pharma Executives come to Barcelona

Every year 1100+ pharma executives make their annual pilgramabe to the sunny Catalonian city, for 3 unmissable days of networking, unrivalled learning and cutting edge sessions. Click one of the videos below to find out why Jason Degoes, SVP Global Patient Solutions, TEVA, Peter Guenter, EVP, Sanofi and AJ Ploszay, Head of MCM, GSK come to Barcelona

Keep updated with the full agenda and speaker line-up here

Full agenda | Speaker faculty | Group discounts

Why Barcelona?

Barcelona is not a normal conference. Our mission is to create the mass movement we need across the pharma industry.

We must ask ourselves is it possible for a pharma company to be a credible, go-to source of health knowledge? Is it possible to be trusted, respected and admired? Despite having all the resources, expertise and reach, pharmaceutical companies are still a long way from this. To get there, each company must better appreciate the value it provides – and to have a greater vision for the value it can provide.

This starts not necessarily in the R&D labs, where good science is already conducted, but in what we could call ‘customer labs’ – a new place where expertise originates from patient insights, real-world data and stronger relationships with payers & physicians. The knowledge forged here will enable the entire company to build trusted partnerships, act in a more personalised manner, fulfil ever-increasing customer expectations and deliver more complete health solutions that drive patient outcomes beyond what could be achieved with medicine alone.

2018 will guarantee:

  • Collaborative setting: Our aim is to ensure your key stakeholders are present to advance partnerships with healthcare, technology, patients and patient associations
  • An inspiring agenda: As you undergo a commercial evolution we will cover 8 key themes, provide intimate workshops and keynote sessions to help direct your journey
  • 1200+ in attendance: If you are looking for one commercial meeting to attend in 2018, Barcelona will be sure to give you the most senior networking opportunities possible

Keep updated with the full agenda and speaker line-up here

Full agenda | Speaker faculty | Group discounts

What our Delegates are saying

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Got a question? Get in touch below!

If you’re interested in getting involved in eyeforpharma Barcelona, please contact us on the details below.

Ben Parkes

Ben Parkes

Head of Product
eyeforpharma

Phone: +44 (0) 207 422 4346

Email: bparkes@eyeforpharma.com

Giselle Quartin

Giselle Quartin

Head of Operations, Barcelona
eyeforpharma

Phone: +44 (0) 207 375 7176

Email: gquartin@eyeforpharma.com

Keep updated with the full agenda and speaker line-up here

Full agenda | Speaker faculty | Group discounts