The conference was held on 19-21 March and was a huge success, thank you to all those involved. Over 850 people attended, including more than 100 speakers from the pharma industry discussing how to prioritise your customer needs. The recordings and presentations can be found here.

We will be hosting the event again in March 2014 in Barcelona, so we hope to see you there. Sign up here to find out more about the hot topics that will be covered in the 12th edition.

Put the all-powerful customer at the centre: Revise pharma mindsets, models and structures to seal commercial success

eyeforpharma Barcelona 2013 is the leading pharma commercial event in the world- now in its 11th year, this three-day conference will tackle the most critical issues facing the Pharma and Med Device industry. Hear from 80+ senior level pharma speakers and network with an audience of over 1000 attendees from sales, marketing, digital, medical, commercial, market access - if you attend one event this year, make sure it's this one!

• NEW! The Keynote Customer Day: A passionate manifesto from doctors, payers and patients to spur you to deliver your portfolio around their future health vision
• Sell outcomes, not medicines: Align with your customer’s end goals to deliver real engagement ‘beyond the pill’
• Multichannel Masterclass: Personalise your approach by letting your customer select the right channel and right message. With case studies from Roche, BI, Novo, Pfizer and Novartis
• Internal collaboration: Get your product development and commercial teams working to deliver evidence, gain access and guarantee reimbursement
• Digital Reboot: Empower your digital sales reps with the right tools and the correct customer knowledge to sell more efficiently. Case studies from Santander
• Equip your team with the skillset and tools to thrive: Create best-in-class behaviour, establish skills benchmarks and cultivate digital expertise in your reps. Case studies from GSK, Medtronic and Grünenthal

We're handing over our Keynote Session to the Customer. Hear from patients, doctors, payors and other stakeholders- find out what they really want.

• Hear from patient advocacy groups on how you can align with them and improve your relationship.
  • Simon Davies, CEO, Teenage cancer trust
  • Tom Bruin, jimmy teens tv
  • Andrew Shore, patientpower.com
• Collaborate effectively with payors: support and deliver market access.
  • Mark Wilkinson, NHS
  • Mathias Flume, KV
  • Omar Ali, NHS
  • Detlev Parow, DAK
• How do the new generation of doctors and KOLs want to be approached? Discover the best ways to support and engage the key influencers.
  • Rob Hicks, GP
  • Peter Ilves, GP

Book your place amongst these top stakeholders now by registering here.

Learn how to create the perfect mix and integrate new channels seamlessly within your customer-centric strategy, whilst measuring what actually matters!

• Discover the new channels to best reach your new customer: learn innovative ways to select the correct channel in the new stakeholder environment.
• Implement an innovative mobile strategy within your digital campaign to increase sales and engagement: Take advantage of the fact that 90% of people are never more than 10ft away from their mobile device
• Closed Loop Marketing (CLM): Discover how to utilise the feedback from all channels to ensure all decisions are learning’s based
• Measure what matters! Learn how to evaluate and measure the e_ectiveness of your multi channel strategy on both a regional and global scale

With 11 years of experience, we have tailored this event to ensure you and your team will get the most out of the three days:

Information you will find out:

• The only industry event with a fully interactive customer keynote day. Panel sessions made up with groups of your customer: physicians, specialists, pharmacists, payors, nurses and patient groups! This is your chance to learn exactly what your customer wants and hear answers directly from them. View the full programme here.
• Case study focus in every track: feedback from last year told us that you want more case studies and practical examples. So each track will have at least four case studies so you can leave with genuine insights based on the real-life experiences to apply to your own projects and campaigns. View the case studies here
• Out-of-industry speakers: providing you with key insights from other regulated industries and ideas of how pharma can implement these, including some digital key case studies from McLaren, Google and Santander Cards.
• 10 interactive pharma only workshops: providing a smaller, more informal platform for in-depth discussion.

Who you will meet:

• Unrivalled networking: Barcelona has grown to become the largest commercial Pharma summit in the world. The 2013 event is set to be even bigger with our flagship conferences converging to bring everyone from sales, marketing, digital, KAM, medical and regulatory in one place. See who you can meet here
• Global perspective and insight: we are flying in industry experts from USA, Canada, India, Australia and many more countries, to share their wealth of experience with you. This really is the place to find out what is going on in every corner of the pharma world. Look at the full speaker line up here
• Largest Exhibition space in Europe: meet everyone within the commercial pharma space and network all the relevant solution providers.

Make the most of this networking opportunity by booking your place here now

Don't just take our word for it...

"I have heard good things about your past conferences and were therefore happy to participate. More importantly I get to talk about patients and how we can change our model in pharma to serve the patients better while still run a sustainable business"

Christian Scheuer, President, LEO pharma Canada

"This really is THE mega-event.. great place to benchmark best practices."

Functional Information Manager, Novartis

The biggest pharma names all under one roof - to present, discuss and answer your biggest challenges and boost your business in 2013

Major names are joining the conference by the day - below is a snapshot of the great line-up you can expect to hear from:

• Gözde Ünverdi, Head of Xarelto, Bayer
• Florent Edouard, Global Head of CRM, AstraZeneca
• Tim White, Digital Commercialization Head, Region Europe & Head of eMarketing Spain, Novartis
• Jennifer Rae Carlsen, Competency Manager, Medtronic
• Keith Allan, Head of Global Advocacy, Novartis
• Christian Scheuer, President, LEO Pharma Canada
• Julian Jenkins, Head of Global Medical Affairs, Ferring
• Radhika Raizada, Multichannel Marketing Business Partner, Pfizer
• Patrick Cashman, President and GM, Lundbeck Canada Inc

To hear from these expert speakers, book your place here.

 

Exclusive Networking Opportunities:

In 2012, we combined our SFE and eMarketing events into one and hit 1000 delegates for the first time. In 2013 the event has been rebranded as one major flagship conference and will attract an audience from sales, marketing, medical, regulatory, market access and digital.

Grow your business from these excellent networking opportunities by booking your place here.

• 30+ hours of networking with top level executives from across the entire pharma commercial space with extended networking coffee breaks, lunches, and evening drinks receptions
• More panels, more discussion will let you raise questions and give your view to the conference with more interactivity than ever before. The round-tables give you the perfect opportunity to talk business with a number of delegates and a table hosts.
• Focused exhibition - limited spaces available! The expo hall will give you the chance to meet and talk with some of the most exciting solution providers and see what products are making waves in the industry. Interested in the publicity? Find out more about taking a booth at the conference.
• Start the networking early with early access to the eyeforpharma Barcelona 2013 online networking centre- fill in your conference diary before you set foot in Barcelona.

This will be the most worthwhile 3 days out of the office you will have all year.

Register your place at the largest commercial pharma event!

Thushani Kumarasinghe

Vice President,
eyeforpharma

T: +44 (0) 207 375 7509

E: thushani@eyeforpharma.com

Lucy Fisher

Global Event Director,
eyeforpharma

T: +44 (0) 207 375 7225

E: lfisher@eyeforpharma.com