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2018 highlights included:

 

Patient Partnerships

More than ever, patients are central to this conference - and are our guiding star. This is the place to find out how to finesse your engagement framework, devise digital solutions, witness case studies on PSPs and take part in direct roundtable discussions with a wide variety of patient groups.

Artificial Intelligence

Go beyond the buzzwords to see 6 separate, practical accounts of how AI and machine learning are being adopted within pharma. See how this technology complements existing tools and tactics to generate better patient outcomes at companies including Sanofi and Google.

Commercial Model Structure

It's time to think about how you, your sales force, new tech giants and multiple patient groups can all win on the same field - while realising both outcomes and revenues. Start rewriting your business plan - and building the capabilities required.



A Snap-shot of the eyeforpharma Barcelona community

Kris Sterkens
Kris Sterkens

Janssen

Company Groups Chairman, Europe, Middle East and Africa

Sebastian Guth
Sebastian Guth

Bayer Pharmaceuticals

Executive Vice President and Chief Marketing Officer

Christi Shaw
Christi Shaw

Lilly Bio Medicines

Senior Vice President & President

Paul Perreault
Paul Perreault

CSL Limited

CEO

Giles Platford
Giles Platford

Takeda

President, Europe and Canada Business Unit

Andrin Oswald
Andrin Oswald

Gates Foundation

Director, Life Sciences Partnerships Global Health

Julie Gerberding
Julie L. Gerberding

MSD

Executive Vice President and Chief Patient Officer, Strategic Communications, Global Public Policy, and Population Health

Nathalie Moll
Nathalie Moll

EFPIA

Director General

JOIN THE BARCELONA COMMUNITY – DOWNLOAD THE BROCHURE

Full Agenda | Speaker faculty | Group Discounts

Why our delegates come to Barcelona

eyeforpharma Barcelona is the place to map a different journey for our customers and patients. Gain their trust and serve as their guiding light towards better outcomes for all.

Become the trusted guide for your customers and patients

eyeforpharma Barcelona is a completely unique experience. No other place brings together so many influential pharma leaders, who all share the same passion for innovation, healthcare and patients!

With over 100 inspirational speakers sharing their thoughts, success and failures, workshops, roundtables, case studies, exhibitions and much more; this meeting creates a world class learning experience for anyone working in pharma.

With numerous C-suite speakers, including J&J, Sanofi, AZ, MSD and Lilly, as well as an unrivalled agenda targeting the most pressing topics across commercial, medical and patient engagement; this is the most important meeting of the year.

  • BE THE SOLUTION YOU WANT TO SEE: Create a holistic package which delivers outcomes and creates real value for patients
  • YOU, THE TRUSTED SOURCE: Become your customer's immediate go-to for authentic knowledge, reinventing your relationships
  • NEXT-GEN EXPERIENCE: See how a new digital culture uses tech and data to transform your engagement and communication plan
  • BEYOND PARTNERSHIPS: Align with key stakeholders at the world's largest meeting for commercial pharma

JOIN THE BARCELONA COMMUNITY – DOWNLOAD THE BROCHURE

Full Agenda | Speaker faculty | Group Discounts

See why pharma executives come to Barcelona

Barcelona is not a normal conference. Our mission is to create the mass movement we need across the pharma industry.

Every year 1300+ pharma executives make their annual pilgrimage to the sunny Catalonian city, for 3 unmissable days of networking, unrivalled learning and cutting edge sessions.

Click one of the videos below to find out why Jason Degoes, SVP Global Patient Solutions, TEVA, Peter Guenter, EVP, Sanofi and AJ Ploszay, Head of MCM, GSK come:

JOIN THE BARCELONA COMMUNITY – DOWNLOAD THE BROCHURE

Full Agenda | Speaker faculty | Group Discounts

What our Delegates are saying

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Got a question? Get in touch below!

If you’re interested in getting involved in eyeforpharma Barcelona, please contact us on the details below.

Emma Goldman

Emma Goldman

Director, Barcelona
eyeforpharma

Phone: +44 207 422 4335

Email: egoldman@eyeforpharma.com

Giselle Quartin

Giselle Quartin

Head of Operations, Barcelona
eyeforpharma

Phone: +44 (0) 207 375 7176

Email: gquartin@eyeforpharma.com

James Mackintosh

James Mackintosh

Global Project Director
eyeforpharma

Phone: +44 (0) 207 375 7163

Email: jmackintosh@eyeforpharma.com


JOIN THE BARCELONA COMMUNITY – DOWNLOAD THE BROCHURE

Full Agenda | Speaker faculty | Group Discounts