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Join Europe’s largest commercial pharma meeting of 1000+ industry leaders focused on commercial innovation, customer centricity and patient engagement.

  • Novartis
  • Sanofi
  • Janssen
  • LEO Pharma
  • GSK
  • Lundbeck
  • Lilly
  • Teva
  • UCB
  • AstraZeneca
  • Pfizer
  • Novo Nordisk
  • Mylan
  • AbbVie
  • Bayer
  • Beoriger Ingelhiem

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

2017 Speaker Faculty Preview

Below is a sneak preview of what to expect for 2017, Sign up here to review the full speaker release in September

Richard Francis



David Ricks


President Lilly Bio-Medicines

Greg Behar

Nestle Health Science


Peter Guenter


Executive Committee

Esteban Plata


President International, Western Europe & Canada

Ander Tullgren

Bristol-Myers Squibb

President Intercontinental

Kawaldip Sehmi



Francesco De Lorenzo

European Cancer Patient Coalition


Wim Goettsch


Executive Board Chair

Bharat Tewarie


Chief Marketing Officer

Exclusive Highlights – Build Trust Through Partnerships

Barcelona 2017

Commercial model innovation
The future of your commercial team
Customer engagement excellence
Digital transformation
Training and hiring
External collaborations and partnerships

Why Barcelona?

Barcelona' is not a normal conference. Our mission is to create the mass movement we need across the pharma industry to provide the step change in trust, reputation and stakeholder-led decision making that we seek. 2017 will guarantee:

  • Collaborative setting: In 2017, our aim is to ensure your key stakeholders are present to advance partnerships with healthcare, technology, patients and patient associations
  • An inspiring agenda: As you undergo a commercial evolution we will provide 3 targeted tracks, intimate workshops and stakeholder sessions to help direct your journey
  • 1000+ in attendance: If you are looking for one commercial meeting to attend in 2017, Barcelona will be sure to give you the most senior networking opportunity possible

What our Delegates are saying

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Join the Barcelona 2017 community

Stay updated, receive the latest content and pre-order your brochure here

If you are interested in eyeforpharma Barcelona please contact us on the below details.

Hayley Dunn

Hayley Dunn


Phone: +44 (0) 207 375 7236


Ben Parkes

Ben Parkes

Head of Commercial EU & AUS

Phone: +44 207 422 4346