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See what's going on at eyeforpharma Barcelona.

The new commercial model Will GSK’s new ‘ethical’ approach to its customers deliver commercial success? Download the free whitepaper to find out…

The Art of Innovation Cutting-edge ideas and breakthrough technology are the lifeblood of innovation, but how can pharma companies ensure they’re first in line when researchers and entrepreneurs come knocking?

Pharma's Nutritional Value We talk with Nestlé Health Science CEO, Greg Behar ahead of his Barcelona keynote address on why nutrition could be good for pharma's health

eyeforpharma and Healthcare Businesswomen’s Association partner to support women in healthcare We are pleased to announce that eyeforpharma will be collaborating with HBA Europe to provide women in healthcare a platform to share their leadership and knowledge to the industry.

The Power of Purpose We asked these pharma leaders at eyeforpharma Barcelona what they loved about their jobs. Here's what they had to say!

Closer to the Patient UCB has restructured in order to put more emphasis on finding what its patients need.

Patient centricity at LEO Pharma Gitte Aabo, CEO of LEO Pharma chats to Paul Simms about what patient centricity looks like.

Why pharma needs to gather together to drive patient value Anne Beal, Chief Patient Officer at Sanofi speaks eyeforpharma on why the industry needs to gather together to drive patient centricity

eyeforpharma Barcelona Awards 2016: For the Truly Enlightened We're backing brave, shining a light on companies that put the patient at the heart of their approach.

Janssen Leads on Patient-Centric Innovation Jane Griffiths talks to Paul Simms about how Janssen is leading the way in patient-centric innovation.

“Selling Isn't a Bad Word If It’s Done Right” Victoria Williams, Vice President and Sales Director, discusses her role in the transformation of GSK to a Patient-Focused Selling Model.

Agents of Change: Interview with David Epstein Paul Simms discusses Novartis’ transformation to a healthcare company with David Epstein, head of Novartis Pharmaceuticals.

Overcoming barriers to patient centricity at LEO Pharma Gitte Aabo, CEO of LEO Pharma discusses what she sees are the biggest barriers to patient centricity.

Patient-Centred Culture by Design This whitepaper gives a detailed summary of initiatives and direction that your peers have taken to embed a new culture into the organisation.

How to implement patient centricity from Lode Dewulf at UCB pharma Lode Dewulf, VP, Chief Patient Affairs Officer at UCB speaking at eyeforpharma Barcelona on how to implement patient-centricity.

Tim Kneen, Merck Serono on Putting the Patient First Tim Kneen, Executive President - Europe & Canada, Merck Serono highlights the importance of putting the patient ahead of business performance.

Tim Kneen, Merck Serono on Communicating with Patients Tim Kneen, Executive President - Europe & Canada, Merck Serono on the importance of identifying gaps and challenges in the patient journey and innovating in solutions.

Lode DeWulf, Chief Patient Affairs Officer and VP, UCB talks to Paul Simms Lode Dewulf, Chief Patient Affairs Office and VP, UCB talks about how the role of the patient in the healthcare environment will change in the future.

The key levers for commercial excellence from Actelion pharma Dr. Christoph Schmidt, Corporate VP Global Head of Commercial Excellence, Actelion speaking at eyeforpharma Barcelona on how to drive commercial excellence.

Don’t miss out on Barcelona 2018

If you are interested in getting involved in eyeforpharma Barcelona, please contact us on the details below.

Ben Parkes

Ben Parkes

Head of Product

Phone: +44 (0) 207 422 4346


Giselle Quartin

Giselle Quartin

Head of Operations, Barcelona

Phone: +44 (0) 207 375 7176