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Conference Agenda

The 2017 agenda will delve into 6 key areas and promises to share with you the latest industry insights from the most senior speaker faculty in the conferences 14-year history.

We want to share with you our vision for 2017 Barcelona summit. Below is a sneak-peak of the 6 key themes for 2017. Download your brochure to receive the full agenda and speaker line-up now

  • Commercial model innovation: Rethink your operating model to stay ahead of your competition
  • The future commercial team: streamline your organisation and commercial teams
  • Customer engagement: build trust with an engaging and targeted multichannel strategy
  • Digital transformation: drive digital capabilities throughout your organisation
  • Talent and training: optimise your workforce for maximised commercial success
  • External collaborations and patient partnerships: envisage the partnerships that will change the future of pharma

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown