Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Download your Brochure
Reserve your place
Save the Date!

New highlights include:


Patient Partnerships

More than ever, patients are central to this conference - and are our guiding star. This is the place to find out how to finesse your engagement framework, devise digital solutions, witness case studies on PSPs and take part in direct roundtable discussions with a wide variety of patient groups.

Artificial Intelligence

Go beyond the buzzwords to see 6 separate, practical accounts of how AI and machine learning are being adopted within pharma. See how this technology complements existing tools and tactics to generate better patient outcomes at companies including Sanofi and Google.

Commercial Model Structure

It's time to think about how you, your sales force, new tech giants and multiple patient groups can all win on the same field - while realising both outcomes and revenues. Start rewriting your business plan - and building the capabilities required.



C-Suite speaker faculty sharing insights, innovative successes, and failures:

Kris Sterkens
Kris Sterkens

Janssen

Company Groups Chairman, Europe, Middle East and Africa

Sebastian Guth
Sebastian Guth

Bayer Pharmaceuticals

Executive Vice President and Chief Marketing Officer

Christi Shaw
Christi Shaw

Lilly Bio Medicines

Senior Vice President & President

Julie Gerberding
Julie L. Gerberding

MSD

Executive Vice President and Chief Patient Officer, Strategic Communications, Global Public Policy, and Population Health

Giles Platford
Giles Platford

Takeda

President, Europe and Canada Business Unit

A one minute snapshot of what to expect

eyeforpharma Barcelona has become the place to map a different journey, that of our customers and patients. Gain their trust and serve as their guiding light towards better outcomes for all.

Become the trusted guide for your customers and patients

eyeforpharma Barcelona is a completely unique experience. No other place brings together so many influential pharma leaders, who all share the same passion for innovation, healthcare and patients!

With over 100 inspirational speakers sharing their thoughts, success and failures, workshops, roundtables, case studies, exhibitions and much more; this meeting creates a world class learning experience for anyone working in pharma.

With numerous C-suite speakers, including J&J, Sanofi, AZ, MSD and Lilly, as well as an unrivalled agenda targeting the most pressing topics across commercial, medical and patient engagement; this is the most important meeting of 2018…

  • BE THE SOLUTION YOU WANT TO SEE: Create a holistic package which delivers outcomes and creates real value for patients
  • YOU, THE TRUSTED SOURCE: Become your customer's immediate go-to for authentic knowledge, reinventing your relationships
  • NEXT-GEN EXPERIENCE: See how a new digital culture uses tech and data to transform your engagement and communication plan
  • BEYOND PARTNERSHIPS: Align with key stakeholders at the world's largest meeting for commercial pharma

A Snapshot of C-Suite Keynote Speakers

Nolan Townsend
Nolan Townsend

Pfizer

Regional President, International Developed Markets

Bahija Jallal
Bahija Jallal

MedImmune

Executive Vice-President

Giles Platford
Giles Platford

Takeda

President, Europe and Canada Business Unit

Milind Kamkolkar
Milind Kamkolkar

Sanofi

Chief Data Officer

Mark Mallon
Mark Mallon

AstraZeneca

Executive Vice President, Global Product and Portfolio Strategy

Nathalie Moll
Nathalie Moll

EFPIA

Director General

Andrin Oswald
Andrin Oswald

Gates Foundation

Director, Life Sciences Partnerships Global Health

Paul Perreault
Paul Perreault

CSL Limited

CEO

The Industry's chosen themes for 2018:

eyeforpharma Barcelona 2018, brings you 9 conferences in one, to discuss the key issues effecting pharma in 2018 and beyond. This year we bring you unrivalled expertise, patient insights, real-world data - the building blocks to deliver innovative and complete healthcare solutions, to make a real difference to the lives of patients and customers.

  • Disrupt the traditional model to guarantee a place in tomorrow’s world
  • Build capabilities, talent and organizational readiness from within
  • Unite together with a shared vision for improved patient support
  • Discover how AI and ML are making genuine healthcare breakthroughs
  • Accelerate innovation by addressing patient and company challenges
  • Revolutionise customer experience using digital tools and new technology
  • Define value with support from medical affairs and real-world evidence

See why pharma executives come to Barcelona

Barcelona is not a normal conference. Our mission is to create the mass movement we need across the pharma industry.

Every year 1300+ pharma executives make their annual pilgrimage to the sunny Catalonian city, for 3 unmissable days of networking, unrivalled learning and cutting edge sessions.

Click one of the videos below to find out why Jason Degoes, SVP Global Patient Solutions, TEVA, Peter Guenter, EVP, Sanofi and AJ Ploszay, Head of MCM, GSK come:

DISCOVER MORE – DOWNLOAD THE FULL EVENT BROCHURE

Full Agenda | Speaker faculty | Group Discounts

What our Delegates are saying

50+ industry leading speakers
900+ senior-level attendees
15+ hours of dedicated networking

Got a question? Get in touch below!

If you’re interested in getting involved in eyeforpharma Barcelona, please contact us on the details below.

Ben Parkes

Ben Parkes

Head of Product
eyeforpharma

Phone: +44 (0) 207 422 4346

Email: bparkes@eyeforpharma.com

Giselle Quartin

Giselle Quartin

Head of Operations, Barcelona
eyeforpharma

Phone: +44 (0) 207 375 7176

Email: gquartin@eyeforpharma.com

Emma Goldman

Emma Goldman

Director, Barcelona
eyeforpharma

Phone: +44 207 422 4335

Email: egoldman@eyeforpharma.com


DISCOVER MORE – DOWNLOAD THE FULL EVENT BROCHURE

Full Agenda | Speaker faculty | Group Discounts