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For many years pharma has tried to be ‘customer-centric’; attempting to second-guess what their customers want, but at the same time failing to even agree on who they should really be addressing. But all this is about the change… Commercial success only comes by truly understanding the customer journey and providing a holistic, yet seamless experience that fully address customer needs.
That’s why eyeforpharma Barcelona has become the annual pilgrimage for pharma’s executives, patients and key stakeholders to come together and map out the roadmap for commercial success in 2018.
eyeforpharma Barcelona 2018, brings you 9 conferences in one, to discuss the key issues effecting pharma in 2018 and beyond. This year we bring you unrivalled expertise, patient insights, real-world data – the building blocks to deliver innovative and complete healthcare solutions, to make a real difference to the lives of patients and customers.
Full agenda | Speaker faculty | Group discounts
WorldWide Chairman, Pharmaceuticals
Executive Vice President and Chief Marketing Officer
Senior Vice President & President
CEO & President
President, Europe and Canada Business Unit
President & Chief Executive Officer
Executive Vice President and Chief Patient Officer, Strategic Communications, Global Public Policy, and Population Health
Chief Data Officer
Director, Life Sciences Partnerships Global Health
EVP & Chief Medical Officer
Barcelona is not a normal conference. Our mission is to create the mass movement we need across the pharma industry.
We must ask ourselves is it possible for a pharma company to be a credible, go-to source of health knowledge? Is it possible to be trusted, respected and admired? Despite having all the resources, expertise and reach, pharmaceutical companies are still a long way from this. To get there, each company must better appreciate the value it provides – and to have a greater vision for the value it can provide.
This starts not necessarily in the R&D labs, where good science is already conducted, but in what we could call ‘customer labs’ – a new place where expertise originates from patient insights, real-world data and stronger relationships with payers & physicians. The knowledge forged here will enable the entire company to build trusted partnerships, act in a more personalised manner, fulfil ever-increasing customer expectations and deliver more complete health solutions that drive patient outcomes beyond what could be achieved with medicine alone.
2018 will guarantee:
“This was without a doubt the best and probably the most important congress/course for me in years; coming to eyeforpharma should be mandatory”
Tommy Kok Annfeldt, Northern European Cluster Brand Manager Cialis, Eli Lilly
“I found the congress exceptionally informing especially at this time when the pharma industry is going through a major change in defining new commercial/operating model”
Quentin van der Merwe, Sales Excellence, Director, GlaxoSmithKline
“Great event that is needed for the community”
Andreas Claus Kistner, EMEA Solution & Portfolio Architect, Roche
“Complete, concrete and innovative”
Aurelie Rameau Salamander, Marketing Retail GX Head, Sandoz
“Great networking, good atmosphere - good inspiration to find ways to incorporate patients”
Sabine Wiemer, Senior Director, Grünenthal
If you’re interested in getting involved in eyeforpharma Barcelona, please contact us on the details below.
Head of Product eyeforpharma
Phone: +44 (0) 207 422 4346
Head of Operations, Barcelona eyeforpharma
Phone: +44 (0) 207 375 7176
eyeforpharma is a registered company in England and Wales - Registered number 09823909. 7-9 Fashion Street, London, E1 6PX, UK. Contact Us.
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