Your Customer is in Charge

See who attends eyeforpharma Barcelona here


eyeforpharma Barcelona will set the vision for your 2020 plans. As your customer takes charge this meeting will enable you take the steps you need to become their partner of choice. The conference will aim to demonstrate real innovation and patient centric solutions by following these four principles

  • Do it Right: Create a future-proof model which truly represents and reflects customer desires. Fill it with strong ethics, standards, cross-functional communication and a real sense of the value you provide
  • The Era of Empowerment: Incentivise your newly-trained sales force to engage key influencers, create ambassadors and drive a step-change in results – right the way through to patient outcomes.
  • A Bulletproof Core: Build the ultimate set of processes and systems to guarantee your core activities remain in permanently good health. Create KPI dashboards which encompass all channels to reflect the patient-oriented evolution of your company
  • Get Engaged: Listen, map and understand your customer to plot the decisive value proposition and become your customer’s natural partner of choice. Deliver education and services which build trust and parity with physicians and patients.

eyeforpharma Barcelona is THE industry meeting for 2016

Want to excel your commercial strategy for 2016 and beyond? Keep updated on Barcelona 2016 here

Meet 100+ Key Decision Makers Such As:

Mary Baker
Immediate past president
European Brain Council

Sir Michael Hirst
International Diabetes Federation (IDF)

Stephen McMahon
Interim Chief Executive Officer

Anne Beal
Chief Patient Officer

Gitte Aabo
President and CEO
LEO Pharma

João C.N. Rocha
Senior Vice President, Europe

Zinta Krumins
Managing Director, UK and Ireland
Boehringer Ingelheim Ltd

Alberto Grua
Member of the Corporate Executive Board, Chief Commercial Officer Europe, Australia, North America & Global Product Supply, Grünenthal Group

Tim Kneen
Executive President - Europe & Canada
Merck Serono

Key Facts about Barcelona:

"The Barcelona meeting's purpose it to provide a platform for the right people necessary to solve problems. No individual will determine & establish pharma’s role on their own – we need to create a movement by bringing everyone together & believing in something" Paul Simms, Chairman, eyeforpharma


Thought provoking debate: Global commercial best practice at your fingertips with access to focused tracks around your sales, marketing and patient initiatives. Ensure your customer facing strategy is aligned for 2016.


80+ Industry leading speakers: C-Suite, VP and Director level experts have been hand-picked to share their experiences so you can make even better corporate decisions.


Network with 900+ elite decision makers: Global commercial decision makers from across the world join forces to meet and learn in one place. Just once a year. Don’t be the only one missing out.


No sales pitches: Barcelona is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work.


Patient Centricity for 2016 and beyond: Take a look at the below video to witness the discussion that Barcelona has started and will continue to drive for 2016….

Have Your Say: We would like to welcome you to share ideas, opportunities or questions you would like answers to. Email your thoughts to to be a part of this discussion.

Don’t miss out on Barcelona 2016

If you are interested in eyeforpharma Barcelona please contact us on the below details.

Hayley Dunn

Hayley Dunn

Head of Europe

Telephone: +44 (0)207375 7236
T: +44(0)2073757236
E: Click here

Ben Parkes

Ben Parkes

Global Event Director

Telephone: +44 (0)207422 4346
T: +44(0)2074224346
E: Click here

Priyanka Asera

Priyanka Asera

Head of Research and Business Development

Telephone: +44 (0)207422 4340
T: +44(0)207422 4340
E: Click here