Your Customer is in Charge

Just Released! Full agenda and speaker community available now, download the brochure here

eyeforpharma Barcelona 2015 will set the vision for your 2020 plans. As your customer takes charge this meeting will enable you take the steps you need to become their partner of choice. The conference will aim to demonstrate real innovation and patient centric solutions by following these four principles

  • Do it Right: Create a future-proof model which truly represents and reflects customer desires. Fill it with strong ethics, standards, cross-functional communication and a real sense of the value you provide
  • The Era of Empowerment: Incentivise your newly-trained sales force to engage key influencers, create ambassadors and drive a step-change in results – right the way through to patient outcomes. See who from Pfizer, GSK and MSD will be speaking on this
  • A Bulletproof Core: Build the ultimate set of processes and systems to guarantee your core activities remain in permanently good health. Create KPI dashboards which encompass all channels to reflect the patient-oriented evolution of your company
  • Get Engaged: Listen, map and understand your customer to plot the decisive value proposition and become your customer’s natural partner of choice. Deliver education and services which build trust and parity with physicians and patients. Novartis, LEO Pharma and UCB reveal their approach

Your customer is in charge: are you ready to take action? Download the full sales, marketing and patient focused agendas here

100+ Senior Level Pharma Speakers Including:

Mary Baker
President
European Brain Council

Sir Michael Hirst
President-Elect
International Diabetes Federation (IDF)

Jo Groves
CEO
IAPO

David Loew
Senior Vice President, Commercial Operations for Europe
Sanofi

Gitte Aabo
President and CEO
LEO Pharma

João C.N. Rocha
Senior Vice President, Europe
Lundbeck

Zinta Krumins
Managing Director, UK and Ireland
Boehringer Ingelheim Ltd

Alberto Grua
Chief Commercial Officer EU, Australia and North-America
Grünenthal

Tim Kneen
Executive President - Europe & Canada
Merck Serono

Why You Cannot Afford To Miss Barcelona 2015:

"The Barcelona meeting's purpose it to provide a platform for the right people necessary to solve problems. No individual will determine & establish pharma’s role on their own – we need to create a movement by bringing everyone together & believing in something" Paul Simms, Chairman, eyeforpharma

1

Thought provoking debate: Global best practice at your fingertips with access to three focused tracks, you’ll gain more knowledge in just 3 days than from weeks of market research.

2

80+ Industry leading speakers: C-Suite, VP and Director level experts have been hand-picked to share their experiences so you can make even better corporate decisions.

3

Network with the elite of the industry: Global commercial decision makers from across the world to meet and learn in one place. Just once a year. Don’t be the only one missing out.

4

No sales pitches: Barcelona is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work.

2014 highlights:




Speaker ImageCompany Logo

Matt Portch

Team Lead for Commercial Effectiveness, Pfizer



“We need to improve our partnership abilities and our reputation with our customers”Matt Portch



Speaker ImageCompany Logo

Lode Dewulf

Chief Patient Affairs Officer, UCB


“The meeting provided a unique opportunity and forum to discuss Patient-Centricity, which is probably one of the most fundamental changes in the pharma industry today and in the near future”Lode Dewulf

Have a question or interested in attending?

We're always looking for feedback on the programme so please feel free to contact us on the below details.

Blair Gottscho

Blair Gottscho

Global Event Director
eyeforpharma

Telephone: +44 (0)207375 7594
Email: blair@eyeforpharma.com
T: +44(0)2073757594
E: Click here

Hayley Dunn

Hayley Dunn

Global Event Director
eyeforpharma

Telephone: +44 (0)207375 7236
Email: hdunn@eyeforpharma.com
T: +44(0)2073757236
E: Click here