Time to boost innovation,
evolve your services
and advance stakeholder partnerships

2014 was a sell-out! Make sure you don't miss out on eyeforpharma Barcelona 2015 by keeping updated here

eyeforpharma Barcelona 2015 is the world’s largest meeting of commercial pharma executives, with over 800 global leaders already confirmed this is set to be bigger than ever. The conference will aim to demonstrate real innovation and real value for your customer. Keep updated here

Want to see what happened in 2014? Purchase your full conference recordings here including audio and slides from all presentations including keynote, value partnerships, sales excellence and multichannel markeitng.

What was new for 2014?

  • Exclusive Keynote Speakers: The keynote presentations will focus on innovation and change in the industry; from UCB’s Chief Patient Officer to the Director General of EFPIA. Find out how the leaders are starting to create a customer-centric value-proposition.
  • Targeted topic areas: The summit will split into 3 parallel, focussed sessions on customer, sales and marketing to bring you best practice, case studies and key learning’s that you can apply to your role.
  • Meet all the right people in one place: This is your only opportunity to meet with your peers facing similar challenges PLUS meet with your customer including patient advocacy groups, physicians, payers, regulators, industry bodies and more.
  • eyeforpharma Barcelona Awards: Identify the front-runners in innovation and value creation in the industry: join us for the very first eyeforpharma Barcelona Awards ceremony & gala dinner on Tuesday 18th March to witness the presentation of the winners. Attended by 200 of pharma’s leading innovators, this exclusive event has limited places and is a perfect informal networking opportunity to round off the first day of the conference.

Case Studies Included:


Build value with your customer in an era of climate change:
Understand how you can deliver true value to physicians, patients, payers and non-traditional stakeholders.


Evolve to meet the needs of today’s customer:
how to put in place the right training, systems and tools to stand out, incorporate KAM and ultimately build fruitful long-term customer relationships.


Marketing Achieve true multichannel:
with better-leveraged digital, synchronised channel selection and cross-company implementation - whilst maintaining innovation with your core team

100+ Senior Level Pharma Speakers Including:

Value Partnerships:

Kari Sarvanto
Primex Pharma

Till Bauer
Head of Commercial Innovation

Dallas Moores
Senior National Trainer

Michael Baes
VP Customer Innovation

Keep updated with the agenda and topics for 2015 here

Sales Excellence:

Dr. Andreas Wandelt
Vice President, Global Sales and Marketing Services

Dr. Christoph Schmidt
VP Global Commerical Excellence

Gerard Akkerhuis
VP Commercial Excellence

Christian Neurohr
Head of Sales Effectiveness

Keep updated with the agenda and topics for 2015 here

Multichannel Marketing:

Monica Vidal
Innovation Leader
Eli Lilly

Mark Petersen
Global Digital Marketing
Boehringer Ingelheim

Mikael Nilsson
Director Marketing Excellence, Global Commercial Strategy
Biogen idec

Anita Patel Jusnes
Franchise Head of Primary Care

Keep updated with the agenda and topics for 2015 here

Here's why our top speakers are presenting:

Speaker Image

Richard Bergstrom

Director General
Presentation Title: TBC

Read full bio

Coming Soon...

“EFPIA represents the research-based companies. The first point in our “vision” document is that EFPIA members are committed to show the added value of their products. This is increasingly important. And it not includes added value to patients, but also to care-givers, health systems and payers. My industry has many customers to care about.”
Speaker Image

Lode Dewulf

Chief Patient Affairs Officer
Presentation Title: TBC

Read full bio

Lode Dewulf studied medicine in Belgium and South Africa and graduated as General Practitioner from Leuven University, Belgium. He practiced clinical medicine for a while (including as army physician) and then joined the pharmaceutical industry in 1989 as Medical Advisor. Since then, he has been working mainly in Medical Affairs, at times also holding responsibilities in clinical development, health economics and pharmacovigilance. In 1999 he took a sabbatical and became co-founder and Chief Medical Officer of PlanetMedica, the first Healthcare internet portal in Europe. He returned to pharma a year later and held different medical and managerial roles of increasing responsibility in several companies, based in different countries in Europe, as well as in the USA. He joined UCB in 2007 and in 2009 assumed overall oversight of all Medical Affairs Activities globally, reporting to the COO. In 2012 he was named Chief Patient Affairs Officer, reporting to the CMO.

“This meeting provides a unique opportunity and forum to discuss Patient-Centricity, which is probably one of the most fundamental changes in the pharma industry today and in the near future”

View the full speaker line up and agenda by downloading your brochure here →

Why Our Attendees Could Not Afford To Miss Barcelona:


Everyone in the right place: The entire is here. In Barcelona. Just once a year. Don’t be the only one missing out.


An agenda focused specifically for you: Global best practice at your fingertips with access to 3 focused tracks, you’ll gain more knowledge in just 3 days than from weeks of market research.


Industry leading speakers: 80+ corporate experts have been hand-picked to share their experiences so you can make even better corporate decisions. Learn from the likes of Roche, Novartis, Pfizer, Astellas and many more!


New relationship opportunities: Meet the elite of the industry and network with key decision makes from sales, marketing, digital, KAM, customer innovation and regulatory.


No Sales Pitches: Barcelona is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.


Insightful debate: The best opportunity to get involved in the Q&A panels debate to discuss with your industry peers how adding value to your customer is evolving and what you need to do next!


Groups already confirmed from Janssen, Abbott, Teva, Celgena, Merck and many more


Who you will meet at eyeforpharma Barcelona:

Networking: Learn from your corporate peers with over 24 hours of best practice and future strategy planning. From global leaders of innovation, customer, digital and marketing to sales, KAM, analytics and training.

Worldwide Speakers: Industry experts from all over Europe, America and even Emerging Markets come to share their wealth of experience with you. This really is the place to find out what is going on in every corner of the pharma world.

Exhibition: Time to go shopping. See how more than 80 solution providers have evolved to cope with this new era – and take your pick.

Take a look at who attended in 2014 here

Exclusive Networking Opportunities:

  • 30+ hours of networking with top level executives from across the entire pharma commercial space with extended networking coffee breaks, lunches, and evening drinks receptions
  • More panels, more discussion will let you raise questions and give your view to the conference with more interactivity than ever before. The round-tables give you the perfect opportunity to talk business with a number of delegates and a table hosts.
  • Focused exhibition - limited spaces available! The expo hall will give you the chance to meet and talk with some of the most exciting solution providers and see what products are making waves in the industry. Interested in the publicity? Find out more about taking a booth at the conference.
  • Start the networking early with early access to the eyeforpharma Barcelona 2014 online networking centre- fill in your conference diary before you set foot in Barcelona.

eyeforpharma Barcelona 2015 will be the most worthwhile 3 days out of the office you will have all year.

Have a question or interested in attending?

We're always looking for feedback on the programme so please feel free to contact us on the below details.

Lucy Fisher

Lucy Fisher

Vice President

Telephone: +44 (0) 207 375 7225
T: +44(0)2073757225
E: Click here

Hayley Dunn

Hayley Dunn

Global Event Director

Telephone: +44 (0) 207 375 7236
T: +44(0)2073757236
E: Click here

Hayley Dunn

Blair Gottscho

Global Event Director

Telephone: +44 (0) 207 375 7594
T: +44(0)2073757594
E: Click here