2014 was a sell-out! Make sure you don't miss out on eyeforpharma Barcelona 2015 by keeping updated here


eyeforpharma Barcelona 2015 is the world’s largest meeting of commercial pharma executives, with over 800 global leaders already confirmed this is set to be bigger than ever. The conference will aim to demonstrate real innovation and real value for your customer. Keep updated here

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Matt Portch

Team Lead for Commercial Effectiveness, Pfizer

“We need to improve our partnership abilities and our reputation with our customers”


Speaker ImageCompany Logo

Lode Dewulf

Chief Patient Affairs Officer, UCB

“The meeting provided a unique opportunity and forum to discuss Patient-Centricity, which is probably one of the most fundamental changes in the pharma industry today and in the near future”

Some 2014 Case Study Highlights


  • Jane Griffiths, Company Group Chairman of Janssen EMEA delivered the most important message of the day with conviction and purpose: Why delivery of true patient value always makes sense.
  • Gregory Miller, Vice President & General Manager from UCB presented a case study on how you can identify underperformance and manage your sales team so that poor performance is never an option. He delved into how “Power week” delivered as a fair model shows improved sales results
  • Gerard Akkerhuis, VP Commercial Excellence from Teva Europe spoke about how to leverage a variety of tools to measure performance and make informed decision based on data to drive better corporate decisions and mitigate risk
  • Jill Donahue, Founder of Excellerate spoke about how to become truly become patient centric using examples of the journey that both Bayer and LEO Canada had been on to. She pointed out the three keys that help pharma fulfil their role as a true partner to patients
  • Patient representatives from The ProstateNet (Virgil Simons), Patient Power (Andrew Schorr) and Boehringer Ingelheim (Hannah Gagen) ran an interactive panel around partnerships in patient health and what extra value can be provided to the end-­‐user, which created lively debate and really got to the heart of actionable issues for pharma

100+ Senior Level Pharma Speakers Including:

Kari Sarvanto
CEO
Primex Pharma

Till Bauer
Head of Commercial Innovation
MSD

Dallas Moores
Senior National Trainer
Bayer

Michael Baes
VP Customer Innovation
Janssen

Dr. Andreas Wandelt
Vice President, Global Sales and Marketing Services
Pfizer

Dr. Christoph Schmidt
VP Global Commerical Excellence
Actelion

Gerard Akkerhuis
VP Commercial Excellence
TEVA

Christian Neurohr
Head of Sales Effectiveness
GSK

Monica Vidal
Innovation Leader
Eli Lilly

Mark Petersen
Global Digital Marketing
Boehringer Ingelheim

Mikael Nilsson
Director Marketing Excellence, Global Commercial Strategy
Biogen idec

Anita Patel Jusnes
Franchise Head of Primary Care
Novartis

Keep updated with the agenda and topics for 2015 here


Why You Cannot Afford To Miss Barcelona 2015:

1

Everyone in the right place: Global Commercial decision makers. In Barcelona. Just once a year. Don’t be the only one missing out.

2

Thought provoking debate: Global best practice at your fingertips with access to focused tracks, you’ll gain more knowledge in just 3 days than from weeks of market research.

3

Industry leading speakers: 80+ corporate experts have been hand-picked to share their experiences so you can make even better corporate decisions.

4

Meet the elite of the industry: Network with key decision makers from across the world. This reallly is the only place to learn from every corner of the Pharma world.

5

No Sales Pitches: Barcelona is an independently researched event committed to equipping you with the techniques and expertise to drive your business. We only provide you with useful information that is proven to work. Every single presentation is rigorously reviewed to ensure an unrivalled high quality.

eyeforpharma Barcelona 2015 will be the most worthwhile 3 days out of the office you will have all year.

Have a question or interested in attending?

We're always looking for feedback on the programme so please feel free to contact us on the below details.

Hayley Dunn

Blair Gottscho

Global Event Director
eyeforpharma

Telephone: +44 (0) 207 375 7594
Email: blair@eyeforpharma.com
T: +44(0)2073757594
E: Click here

Hayley Dunn

Hayley Dunn

Global Event Director
eyeforpharma

Telephone: +44 (0) 207 375 7236
Email: hdunn@eyeforpharma.com
T: +44(0)2073757236
E: Click here

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