Baba Awopetu is an international Brand Manager for Stryker and a Senior lecturer at The Marketer’s Forum. He began his career as a medical sales representative before progressing into marketing. He holds professional and postgraduate diploma in Marketing and lectures on both courses. Fascinated by the field of strategy he is actively involved in research within medical markets and recently completed a Masters programme in Strategic Marketing under the supervision of Dr Brian Smith. He has held various marketing roles including product and Marketing management.

Baba‘s experience covers pharmaceuticals, Diagnostic, Devices and research industries. He is a Chartered Marketer and publishes widely in the field of marketing strategy, including contributions to Pharmaceutical Marketing, Pharmaceutical Times, On Target and The International Journal of Medical Marketing. Baba has also provided consulting solutions to organisations within and outside the medical markets. Baba has worked for or provided support for the following organisations Stryker, IMS Health, Roche, eFortresses, Pharmacia and Medtronic.