Winners

We’d like to congratulate all our winners for their outstanding contribution to innovation, improving the lives of patients and supporting HCPs.

Most valuable patient initiative or service

The winners of this award are innovative projects designed to deliver tangible patient improvements both in the long and short term. Demonstrating real understanding for the patient requirements prior to implementation, these winning project have been managed to an outstanding level and have made an exceptionally positive impact on their intended customer.

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EUROPEAN WINNER

Takeda with Red Door Unlimited: #FlyWithIBD

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Approximately 32 million people live with inflammatory bowel diseases (IBD) or irritable bowel syndrome (IBS) in Europe. Air travel can be stressful for those living with IBD or IBS, mainly because limited inflight meal options can exacerbate their condition. Many of these patients have restrictive dietary requirements and failure to comply with them may lead to serious relapses of their disease, which can severely impact their health.

Inspired by the experiences of a colleague with IBD on a business trip to Japan, the communications team at Takeda Europe and Canada decided to try and make a difference for people travelling with IBD and IBS. Their mission was to raise awareness of the challenges faced by travellers with IBD/IBS and encourage airlines to provide greater choice & detail on ingredients of foods offered on flights, to create a more positive experience for travellers living with IBD/IBS. This video shows Sarah Heidrich, Takeda employee living with IBD, explaining how the #FlyWithIBD campaign came about: www.youtube.com/watch?v=UJSm9LMim1E

Judge's Comment — "Brilliant initiative to fill a need to improve the welfare of patients who have to use the airlines"

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NORTH AMERICAN WINNER

BMS with Bridgeable: Universal Patient Language (UPL)

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The Universal Patient Language (UPL) is an organizational capability and set of practical resources that help communicate complex topics to patients. Developed by Bristol-Myers Squibb (BMS), the story of the UPL presents a unique approach to patient experience. By focusing on patient communication, a tangible pillar of patient experience where BMS has specific, high potential impact, the UPL has become a practical vehicle through which BMS creates better patient experience. The UPL has been applied to Bristol-Myers Squibb patient communications in every single disease state where the company has a product in market. The redesigned UPL deliverables include a wide variety of outputs, such as drug safety information, branded messaging, disease state education, clinical trial recruitment, and even call center interactions. In developing these outputs, Bristol-Myers Squibb has engaged with over 150 patients and caregivers, and over 100 healthcare providers, patient advocacy group representatives, communication experts, and other external stakeholders.

Finally, in 2016, Bristol-Myers Squibb launched the UPL an open-source capability, sharing it with anyone who is interested in working on patient communications. The first UPL resources and case studies are now publicly available on www.upl.org. The hope is that if all industry players — from hospital systems to advocacy groups to clinicians to pharma — adopt a set of universal standards in patient communications, patients’ overall healthcare experiences will be improved.

Judge's Comment — "This initiative will significantly impact patients’ lives now and in the future. Kudos to BMS for making this a priority despite the magnitude of such a task." Jon Barrett, VP Oncology Marketing, US, EMD Serono

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EUROPEAN HIGHLY COMMENDED

AbbVie: Doctors Channel YouTube

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Complex Medical Information is made Easy & Accessible by 'Doctors Channel on YouTube'. It provides educational health videos on a wide variety of medical conditions & diseases-directly from the experts. Senior physicians voluntarily joined the initiative to create short, simple and clear videos that explain symptoms, disease progression, treatment methods and provide links to further information. AbbVie’s vision and foresight underpins this major step toward answering patients' needs by bringing to life this online “go-to” resource. Thanks to the participation of major stakeholders, patients know they are accessing the best information available online.

Judge's Comment — "Great initiative that meets the needs of patients with strong collaboration across HCPs, Pharma, Patients, GPs and other stakeholders. It has the potential to continue to grow and expand globally"

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NORTH AMERICAN HIGHLY COMMENDED

Abbott India: Wifi Thyroid Clinics

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Abbott has always been in the forefront of initiatives to spread awareness about thyroid disorders, improve access to diagnosis and help millions of Indians lead a better life. Wifi Thyroid Clinics” – Is an Effective and Measurable way for Patient awareness on thyroid disorders inside the doctor’s clinic. This initiative has helped convert “waiting time” in doctor’s chamber to “awareness building time” using internet less wifi technology and further helped Abbott India to move a step closer in their vision of Making India Thyroid Aware. The initiative was launched in 252 Endocrinologists clinics. The objective of launching at Endocrinologist clinics has been high inclinic waiting time and Endos getting large pool of patients with high risk of thyroid disorders. The initiative was launched during World Thyroid Day in the month of May and has reached out to 85000 patients in 6 month’s time with 330 view/download rate per clinic.

Judge's Comment — "This out of the box thinking flows from the belief ‘if they don’t come to us, we’ll go to them’. A true win/win/win for all involved." Jill Donahue, Author, EngageRx

Most valuable HCP or healthcare initiative

The winners of this award are innovative projects designed to deliver tangible working and healthcare improvements both in the long and short term. Demonstrating understanding of real health requirements prior to implementation, these winning projects have been managed to an outstanding level and have made an exceptionally positive impact on their intended customer.

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EUROPEAN WINNER

Boehringer Ingelheim: The Angels Initiative

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Every 30 minutes a stroke patient that could have been saved dies or is left permanently disabled because they are treated in the wrong hospital. In fact only about 1/3 stroke patients in Europe have access to organised stroke care.

The Angels Initiative was designed to change that by focussing on two clearly defined goals:

  1. We need to establish MORE stroke ready hospitals.
  2. We need to help all existing stroke centres and stroke ready hospitals get BETTER at treating acute stroke patients.

Our aim is to save 100,000 lives by creating a community of 1,500 stroke ready hospitals all working together every day to improve their stroke care. We aim to achieve this by May 2019.

Judge's Comment — "Huge impact on saving patients’ lives and the speed of initiating the project"

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NORTH AMERICAN WINNER

Abbott India: In-clinic Scientific Detailing in Virtual Reality

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VIRTUAL REALITY APP – GOOGLE CARDBOARD: Frugal innovation for immersive, differentiated experience (First in Industry Virtual Reality experience for scientific detailing to HCP via all medical reps)

Judge's Comment — "The manner in which Abbott India embraced and delivered and experiential learning endeavour for the HCP community is exemplary. As impressive, how the development and implementation cost of this initiative are negligible and the business results are beyond noteworthy. This is both an inspiring and impressive example of how a pragmatic idea can be translated into a meaningful initiative that resonates for the HCP community" Andre Cote, VP / COO - Chief Operating Officer, Lilly Canada

Most valuable pharma collaboration

The winners of this award are either a pharma-pharma or pharma-non-pharma initiative which clearly brings a new proposition to customers and/or healthcare systems, creates new value and redefines what is possible in our industry with a degree of lateral thinking.

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EUROPEAN WINNER

AbbVie: Doctors Channel YouTube

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Complex Medical Information is made Easy & Accessible by 'Doctors Channel on YouTube'. It provides educational health videos on a wide variety of medical conditions & diseases-directly from the experts. Senior physicians voluntarily joined the initiative to create short, simple and clear videos that explain symptoms, disease progression, treatment methods and provide links to further information. AbbVie’s vision and foresight underpins this major step toward answering patients' needs by bringing to life this online “go-to” resource. Thanks to the participation of major stakeholders, patients know they are accessing the best information available online.

Judge's Comment — "Great initiative that meets the needs of patients with strong collaboration across HCPs, Pharma, Patients, GPs and other stakeholders. It has the potential to continue to grow and expand globally"

Award Winner Photo
NORTH AMERICAN WINNER

Takeda Oncology, Multiple Myeloma Research Foundation and CURE Media Group: Moving Mountains for Multiple Myeloma Team

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Moving Mountains for Multiple Myeloma is a collaboration between CURE Media Group, Takeda Oncology and the Multiple Myeloma Research Foundation (MMRF) to raise awareness and funds for multiple myeloma research. Multiple myeloma is an incurable blood cancer that gives patients less than a 50 percent chance of survival beyond five years, according to the National Cancer Institute. The program, launched in September 2015, brings together multiple myeloma patients, family members, doctors and supporters to raise funds, inspire hope and spread awareness of the disease. Since its launch, Moving Mountains for Multiple Myeloma has led teams of fearless climbers on hikes to Mount Kilimanjaro, the Grand Canyon and Machu Picchu. To date, the program has raised a total of nearly $500,000 for multiple myeloma research.

Judge's Comment — "A true collaboration between Patient Group, Industry and Media that raised greater than $1M for Multiple Myeloma research while providing hope and inspiration for impacted patients." Chris Sellin, Head of Operational Excellence & Analytics, Shire

Judge's Comment — "This project is a powerful reminder that together we can move (in this case 'climb') mountains!" Jill Donahue, Author, EngageRx

Customer Innovator Award

The winners of this award is a person or team who have determined the needs of their customer, and created a relevant approach irrespective of traditional methods. They have an exceptional aptitude for having or sourcing innovative ideas as well as executing them effectively. The winners exhibit the qualities of a true innovator, who strives for patient value, influences others and provides useful learning and examples for others in the industry.

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EUROPEAN WINNER

Kristian Hart-Hansen, LEO Innovation Lab, LEO Pharma

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LEO Innovation Lab is one of a kind, ambitious initiative designed to improve the lives of people living with skin conditions by adopting user-centric principles and disrupting the usual approaches of pharma.

In less than 18 months since he established the Lab, Kristian Hart-Hansen, its co-founder and CEO, has championed more than 35 concepts and prototypes, out of which 8 are already available to patients in UK, Canada and Denmark. He has built a multi-disciplinary team of 40 designers, software engineers, business specialists, growth hackers, anthropologists that are using agile development principles to develop and launch at pace solutions that are underpinned by technology and data to improve the lives of living with skin conditions.

Judge's Comment — "This stood out for me as the best example of attempting to understand the patient and innovate to meet their needs"

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NORTH AMERICAN WINNER

Nicki Norris, Symphony Clinical Research

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Nicki Norris, CEO, Symphony Clinical Research collecting her award from Paul Simms

Judge's Comment — "We need more solutions like this to start treating patients as they deserve and need to be treated." Jill Donahue, Author, EngageRx

Lifetime Achievement Award

The winners of this award are determined by a free vote from the judges, based on a consistent and determined approach to innovation, resilience and value creation over many years.

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EUROPEAN WINNER

Richard Bergström, Director-General, EFPIA

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More information coming soon...

NORTH AMERICAN WINNER

Freda Lewis-Hall, CMO, Pfizer

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Freda Lewis-Hall wins the Lifetime Achievement Award at the eyeforpharma Awards 2107 for her dedication and commitment to the patient throughout her career.

Most Admired Company

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WINNER

Janssen

Voted most admired by Patients, HCPs and Pharma through our competition, view more information here.