Why Attend?

What can you expect at eyeforpharma's prestigious Marketing Excellence Australia event?

The purpose of the eyeforpharma Marketing Excellence Australia conference is to bring together the leaders, movers and shakers in marketing excellence and marketing analytics in the Australian Pharmaceutical market to share best practice, knowledge and experiences for mutual benefit. The 2009 conference on sales excellence sold out with over 160 senior-level pharma sales and marketing executives attending to network, learn from each other and of course hear unique case studies and opinions from industry innovators.

What makes this conference different to others?

We have done months of research and spoken to over 40 senior-level pharma marketing executives to understand what the underlying issues are. The key issues which you are faced with right now are:

• Low-value or no interactions with customers
• The increased need to justify every marketing dollar spent
• Need for innovation
• Complying with the code of conduct – what can and can’t you do?
• Patent expiries looming
• Increased focus in speciality/niche products

Why is this event the best conference on Marketing for pharma in Australia?

At no other time and in no other place can you find such a high concentration of know-how and innovative ideas in one venue!

It will be a great opportunity to network with over 120 senior-level executives in the industry, whilst building on your knowledge of best practice, overcoming strategic Marketing challenges and looking at a new era of customer-centric strategies.

So, why should I attend this conference?

Download the eyeforpharma Marketing Excellence Conference brochure  to find out exactly why but here’s a quick summary in the meantime:

• Unique case studies from pharma marketing innovators
• 3 case studies from outside of pharma from Blackmores, Forrester Research and Westpac
• Keep abreast of how marketing in pharma is changing
• 2 case studies from European pharma on eDetailing and ROI measurement
• Find out what your competitors are doing
• Over 21 senior-level executives with real stories, case studies and experiences to share with you
• No sales pitches from solution providers
• Over 60 senior-level marketing executives have signed-up already
• Unique session on Speciality Marketing from industry leaders including Roche and Amgen
• Free 90 minute practical workshop on How To Do Better Forecast Modelling
• 10 hours of networking and rubbing shoulders with the industries brightest marketing talent

Want to find out more? Download the brochure to get the full programme and speaker line up . Or call Izzy Wakeling on +61 (0) 3 8669 0966