Boost access and engage physicians with customer-centric marketing strategies that deliver value to customers

This is the must-attend senior-level event for all Pharma marketing executives in Australia and New Zealand.

Featuring industry-led keynote presentations, case studies, panel debates and high-level networking, this is a crucial opportunity for any marketing executive striving  to break out of low-value commodisation models and provide more value to customers.

• eMarketing strategy: Understand and apply eMarketing and social media case studies from the US and Europe – learn from the best in the business
• Customer management: Learn how to segment customers attitudes and beliefs and use that to tailor their messages and channel preferences for the right message, at the right time, through the right channel
• Patient adherence and compliance: Assess the value of patient support programmes and take-away powerful methods for analysing ROI
• Generic defense strategies: Discover how to manage a brand through patent-expiry and what are some of the end of life strategies that work
• Marketing Analytics: How to use marketing analytics to identify the ROI of each channel and assess where to spend your budget

…Plus many, more topics.

Download the brochure to get the full programme and speaker line up

You won’t want to miss these highlights:

• James Price, Marketing Director, Pfizer examines how to generate and leverage innovation in your business and the results you can expect to see
• Kirsten O’Doherty, Sales & Marketing Director, Roche gives you unique insights into how to understand what really drives your customers, based on attitude and beliefs and ways to measure customer satisfaction
• Gary Bower, Director of the Pharma Division, Nycomed presents on how to defend market share and maximise revenue at the end of your products lifecycle
• Tim Cooper, Associate Director, Customer Analysis, Westpac teaches you how to optimise your data sources and find new ones for revolutionary targeting based on his experience from several other industries

….plus 14 more leaders in marketing in Australia

Download the brochure to get the full programme

More reasons why this conference isn’t one to be missed:

• Over 60 senior-level marketing executives have signed up already
• 3 case studies from outside of pharma from Blackmores, Forrester Research and Westpac
• 2 case studies from European pharma on eDetailing and ROI measurement
• Unique session on Speciality Marketing from industry leaders including Roche and Amgen
• Free 90 minute practical workshop on How To Do Better Forecast Modelling
• 10 hours of networking and rubbing shoulders with the industries brightest marketing talent