How to use health psychology to improve adherence programmes

 

•  How health psychology can identify patient attitudes associated with non-adherence

•  Designing interventions to address attitude change and promote adherence

Professor Keith Petrie, Clinical Advisor – Behavioural Psychology

Josh Taylor, General Manager, Atlantis Healthcare UK Ltd

From disease awareness to patient control: Discover how e-CRM changes everything and allows you to dream about was not possible a few years ago

•  Find out why communicating towards patients is more and more becoming a necessity

•  Understand when and how to design and launch an (e)CRM based disease awareness   scheme

•  Find out how an (e)CRM based patient treatment compliance scheme drastically improved compliance towards a chronic disease treatment drug.

•  Discover how ROI can be easily measured…and obtained through such schemes.

•  Find out how other stakeholders, like physicians and sales representatives, can be involved successfully in patient centric approaches.

•  Cases studies example of how several leading pharmaco's have tested (e)CRM programs

•  Go back home with you personal roadmap for implementing (e)-CRM based patient centric approach in your company

Pierre de Nayer, Partner, Citobi

Practical principals that will help you design highly effective patient compliance programmes around the globe and take into account differences in local cultures and laws

In this engaging workshop you will learn to:

•   Address pitfalls often found in trying to do a cross border or global program

•   Outline the basics of designing a cross-border program that works

•   Address Cultural and legal issues in a cross border program

•   Maximise success in rollout by gaining local buy-in

•   Succeed in after launch evaluation, tuning and establishing a measurement of ROI

Bill Henderson, Group Vice President - Patient Support Services, International SOS