Pre-event Workshop: Compliance²

With patient compliance rapidly becoming a new focal point for the pharma industry marketers, the key question always asked is, “What can we do directly with patients, whilst working within industry codes?”

Download the full itinerary here: http://www.eyeforpharma.com/PCEU2008/compliance_workshop_agenda.pdf


Join two leading experts in patient compliance and communication for a half day introduction to
the fundamental principles of getting your patient programmes right.


Di Stafford of the The Patient Practice and Steven Gray of Steven Gray Consulting will lead this valuable workshop, consisting of presentations, group work, seminar discussions and role play covering:


• An Overview of Patient Compliance programmes
• Compliance & the New EFPIA Code
• Patient Segmentation tools and techniques
• New Ways for Working with Patient Groups
• Q and A session


Tickets to the workshop can be bought separately for €600 or €400 if purchased with any other type of full conference pass.

Register now! https://secure.firstconf.com/pharma/pceu2008/register.htmn

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