eMarketing

Online social networks: Listen first, then join or create the community…

• Discover how Abbott has begun to leverage these new channels across our diverse broad-based business model
• Find out social media can be successfully used throughout the product lifecycle
• Learn how to use online communities to understand the customer and consumer

Simon Goldberg
Director Electronic Communications
Abbott

Pfizer case study from a smoking cessation online community

• Find out how to engage with physicians and consumer-groups online
• Understand the evolution of the internet, how pharma views it and the goal of new media
• Discover the impact on pharma of new medical communication channels

Murat Tanören
Director, Global eMarketing
Bayer HealthCare

Reassess the changing role of digital marketing in the Pharma industry

• Identify the most effective elements in current multi-channel marketing strategy to ensure you adopt the most effective approach
• Discover new horizons in eMarketing to to understand what you will face in the future and to maintain competitiveness
• Understand the effectiveness of different eMarketing tools, implementation and approaches for Pharma

Dave Clarke
Former Global eMarketing Manager
AstraZeneca

Individualisation and interactivity through Closed-Loop Marketing

• Engage your customers in a more individual and interactive ways
• Understand how to track customer behavior and update information in real time
• Discover how to optimise campaign development and sales calls using multiple channels

Morten Hjelmso
Agnitio - Global + Lunch Sponsors

eMarketing: Why the health community should come first

• Learn how consumer content is changing the e-health landscape
• Find out how community content can build online trust
• Understand the research-based reasons many current pharma websites are dismissed within seconds
• Bold but effective ideas for your marketing

Pamela Briggs
Professor and Director of PCTI
Eli University of Northumbria

Customer Experience in Focus how pharma can use CRM to act on customer feedback?

• Discover how to improve customer interactions to create brand advocates rather than detractors as a proven route to growth
• Understand how pharma can make it easier for customers to express the value they get from working with us
• Find out how pharma can use existing CRM and web sites to track customer's experience and drive a focus on value

Alan Jones
Head of CRM & eBusiness
Janssen-Cilag, J&J

Maximize ROI by breaking information silos between Marketing and Sales

• Understand why you should break information silos
• Learn from case studies how integrated “Marketing and Sales”
  projects led to outstanding ROIs
• Find out how you can easily break those silos
• Become a thought-leader by envisioning breaking silos between Marketing and Sales and…Medical Affairs!

Pierre De Nayer
CITOBI s.a. / n.v. - Global Sponsors

Workshop: How next generation closed-loop marketing (CLM) can maximise your sales

• Learn how with Skura's 'intelligent' CLM and Channel Mix Optimization (CMO) analytics this can be achieved
• Find out the STRATEGIC, TACTICAL and FINANCIAL impact on brand revenue performance with a demonstration
• Understand how managing customers differs from managing products – functional activities and performance metrics
• Learn all about the features, advantages and benefits of Closed- Loop Marketing

Jeff Wessinger

President Products

Skura - Workshop sponsors