Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Pre-order your Brochure

Advance your multichannel strategy for valued partnerships with patients, HCPs and payers

Personalised multichannel strategies have allowed thousands of companies, in highly regulated industries, to create trusted relationships with their customers; providing real value to all stakeholders – so why is pharma still lagging behind?

In an industry with a wealth of digital tools, resources and talent, pharma must utilise customer interaction data and analytics to truly enhance customer experience. Whether its providing HCPs with timely, practical information or supporting patients throughout their treatment pathway; the role of the customer facing teams has never been so important.

 

What you can expect to learn in 2016

  • Personalise your multichannel strategy. Engage your customers on an individual level through detailed segmentation, tailored information and cross-channel communication
  • Optimise touch points and future interactions. Use detailed customer data, feedback and analytics to guarantee more efficient and beneficial exchange of information
  • Learn from the best out-of-industry leaders. Envision the future of pharma marketing by witnessing how market leaders from other industries have developed close customer relationships, benefitting both company and consumer
  • Utilise internal and external expertise. Embed the change management required to restructure marketing teams and better collaborate with external agencies to implement new digital campaigns and capabilities. 
  • Co-located with the Patient Summit 2016. Due to popular demand and the continued development of patient-centric commercial approaches, the two summits will now be ran together providing twice the presentations, twice the networking and twice the learning

2015 Speakers Included:

With expert presentations from big pharma, out-of-industry, physicians and patients themselves, the event was the opportunity to learn, discuss, share ideas and network with those who share the ambition to work in a fully customer centric environment.

Mark Horsley

Northern Gas

CEO

Tom Lucas

BBC Worldwide

Digital Director

Willie McGillivray

Gatwick Airport

Former Development Director

Ian Golding

Customer Experience Professionals Association

UK Board Ambassador

Jennifer Grech

Lundbeck

Global Head of Customer Relationship Excellence

Tim White

Lundbeck

Senior Director & Head of Global Customer Interaction

Pre-order the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Engage with the movers and shakers of pharma marketing: ask your questions to our expert panels and the industry's leaders

COMMUNITY: Meet your peers face to face to discuss multichannel marketing, customer experience and the opportunities in digital

SPEAKERS: Out-of-industry leaders, industry experts and carefully selected solution providers will help you break down internal and external barriers to a successful multichannel customer strategy

NETWORKING: With over 250 senior decision makers in attendance, the Multichannel Customer Experience summit is the place to forge the partnerships to position your company for long-term success

EXHIBITION: See the latest CX, digital innovation and CRM solutions to ensure you are working with the technology that ensures you exceed in your marketing and customer objectives

If customer loyalty and care is important to you, come along this October! If you have any questions in the meantime, feel free to contact me on the details below.

Best Wishes,

Ben

Ben Parkes

Ben Parkes

Global Event Director
eyeforpharma

Phone: +44 (0) 207 422 4346

Email: bparkes@eyeforpharma.com