4th Annual

Multichannel Marketing Summit 2014

17th - 18th September
Victoria Park Plaza, London

The 2014 Multichannel Marketing EU Summit will provide the perfect platform for the industry's greatest marketing & digital minds

Here is a sneak peek at what the 2014 speakers will delve into:

  • Internal change management: how to change traditional mindsets, harbour a culture of innovation and promote cross company collaboration
  • Digital transformation: equip your organisation with the capabilities, processes and skills needed to enahnce the opportunities that digital has provided
  • Stakeholder engagement: hear from your customers, patients and other key stakeholders on how best to engage with them and when

At the 2013 Summit there were over 200 senior executives that attended and they discussed topics which have formed the pillars of where the industry is at the moment but more importantly - where it is heading and how we can prepare and adapt to the immense changes in the evolving Pharma industry

download your conference brochure

find the full schedule and other information inside!

Highlights from 2013 include:

  • Tim White, Global Director and Head of Customer Interaction from Lundbeck: shared how Lundbeck created an all-encompassing customer interaction strategy to fully understand its stakeholders by leveraging customer service and customer interaction

  • Seleen Ong, Digital Medicine Medical Director & John Gordon, Senior Regional Digital Marketeer from Pfizer: demonstrated how you can provide a more holistic approach for your customers by putting together a multichannel plan that includes all customer facing functions and particualrly the relationship between medical and marketing

  • Albert van Eijk, Director of Oncology/HCV from Boehringer Ingelheim: outlined Boehringer’s award winning truly integrated cross-company strategy and he delved into how BI aligned their channels and team objectives to incorporate effective engagement between internal teams

  • Henry Anderson, Director Social Media from Novartis: gave a presentation on how to transform your communications to engage with external audiences and how to increase engagement by using social media

  • Sarah Tomlinson, Director, MCM UK from GSK and Heather Simmonds, Director of PMCPA: engaged with our senior level pharma audience to understand how the PMCPA can tackle the challenges that pharma are facing in the digital space and how to ensure the code keeps pace with digital trends

view the full conference event schedule

session content, speaker details and much more!

Some other pharma and out-of-industry executives that shared their expertise in 2013

All the key players in multichannel, digital and customer interaction were bought together to help create a sustainable multichannel strategy

Be the first to know about the expert speakers we are lining up for 2014 by registering your interest here

2013 Expert Speakers

  • Jenny Cowderoy, Senior Industry Head Healthcare, Google
  • Robbie Hearn, Co-founder & Managing Director, Standing on Giants
  • John Pugh, Global Digital Innovation Teamleader, Boehringer Ingelheim
  • Dina Rey, Global Head Digital Group, Roche
  • Ian Talmage, Senior Vice President - Global Marketing, Bayer
  • David Pinnington, Regional Digital Marketing and MCM Lead, Pfizer
  • John Gerow, EU Director Multichannel Marketing, AstraZeneca
  • Kai Gait, Multichannel Marketing Franchise Director, GSK

view the full conference speaker line-up

see the full list of senior brand executives speaking

Here's what the attendees had to say:

"Learned about what is being done more widely and was inspired to set up new project using new channels." Kuldip Grewal, Marketing EMEA, Allergan

"Excellent up-to-date insight in the commercial potential of social media engagement - remarkable event." Stefano Pastorelli, Head of Corporate Strategic Marketing, Helsinn Healthcare

"E4P gives a great overview of the currently trendy topics in the e-pharma world." Philippe Massard, eMarketing Manager, Roche

- “Information rich. Thought provoking and all about what is practical and relevant!” Charles Harcastle, Product Strategy - Consulting Director, Quintiles

Engage with the movers and shakers of pharma marketing: ask your questions to our expert panels and the industry's top leaders

COMMUNITY: Join the growing discussion on Multichannel Marketing and digital opportunities and make the lasting contacts that you need for marketing success

SPEAKERS: Out-of-industry leaders, industry experts and hand-picked vendors will help you break down internal and external barriers to a successful multichannel strategy

NETWORKING: With over 250 senior decision makers in attendance, the Multichannel EU Summit is the place to forge the partnerships to position your company for long-term success

EXHIBITION: See the latest CLM, digital innovation and CRM solutions to ensure your are working with the technology that give you the best chance of reaching your marketing objectives

Click here to be the first to receive the 2014 brochure

Hope to see you there

Blair Gottscho

Blair Gottscho

Global Event Director
eyeforpharma

+44 (0) 207 375 7594
blair@eyeforpharma.com

download your brochure register for summit 2014