As payer dynamics evolve; government, managed care, and consumer out-of pocket spending increases; and specialty drugs and high-priced biologics grow in importance pharma organizations are racing to adapt to new commercial models.

One key area for change is a new level of focus on payers, institutional customers, multiple decision makers and of course Key Account Management. The growing importance of Key Account Managers presents major challenges in organizational structure, coordination, visibility, and technological support.

Featuring industry experts and consultant, this webcast will present the key changes in the pharmaceutical sales model and organization, the account management trends and best practices.

Pharma's Inflection Point: how the environment has led us to this point

• A comprehensive exploration of new commercial models
• Key Account Management model & value added to customers

Practical solutions to navigate the new landscape

• Key Account Management business challenges: an investigation
• Understand KAM best practices and effective solutions

Audience and Panel Debate
(Audience will be able to submit questions through the website, live, to panelists)

Q&A chat session and result of online mini-survey

Total Time: 1 hour